SWAROVSKI Unveiled Its 2020 Spring And Summer Innovation Elements

March 2019 - SWAROVSKI, the world's leading crystal element cutting and fashion jewelry manufacturer, is offering 2020 new spring and summer innovative elements.

SWAROVSKI launches creative new products in Yiwu, Guangzhou, Shanghai, Dongguan, Beijing and Shenzhen.

2020 spring and summer series new products reflect four new trends: the quietness of existence, the awakening of stillness, and the desire to live in the present and enjoy the moment, thus counteracting the negative effects of "loneliness" and "information overload"; the joy of expression, capturing the desire of Z generation to "shine with the show" and showing the desire for self charm; the unexpected surprise, integrating the sports leisure wind with the luxurious fashion trend and integrating into the classics in the street modeling; the passion of creation expresses a "arbitrary" attitude, refusing to be simple, instead of replacing it with creative, rich and hierarchical design.

2020 spring and summer innovative elements

SWAROVSKI's new Kaleidoscope Fancy Stones Family has captured the interest of young people who are highly influenced by social software.

Because of Riverly's (Rivoli) back cutting and frontal cutting technology, these triangular, hexagonal and square imitated crystals are radiant, showing a totally different rainbow like visual effect.

The use of simple adhesive mosaic is an ideal paradise for all kinds of jewelry and accessories. It is bound to be popular in the field of DIY.

This season, the new 50- face Princess Princess Cut Pendant is inspired by lingering gemstones, very suitable for handwork such as beads and sewing.

Its application is simple and convenient, saves time and effort, and is perfectly used in jewelry, DIY production, clothing and accessories.

Because it is not plated, it can also be skillfully matched with all kinds of single products to create elegant and delicate high-grade jewelry.

For the first time in the industry, we have made bold breakthroughs. The 6 new lacquer effects of the PRO (Crystal Electric LacquerPRO) series have brought bright neon tones to SWAROVSKI.

The new product adopts ultraviolet dye and blooms the fluorescent effect under the lighting.

Its flashing and colorful colors add infinite vitality to the sportswear inspired leisure suit, and also satisfy the demand of sports dance costumes for brightly colored crystal.

The Spike Flat Backs Sew on Stones, with its bold and rebellious "arbitrary" attitude, is different from tradition, perfectly suited to sewing, combination and gluing and Shi Hualun soft ceramic materials.

These exquisite and luxurious spikes are matched with a wide range of creative designs, especially those of shoes and accessories, in two shapes, two sizes of hand stitch stones and three sizes of flat stones.

SWAROVSKI

With superb quality, exquisite craftsmanship and excellent creativity, SWAROVSKI brings a great variety of products to customers.

SWAROVSKI, founded in 1895 in Austria, covers the design, production and sale of high-quality imitation crystal, natural and artificial gemstones, as well as jewelry, accessories and lighting products.

SWAROVSKI is now managed by fifth generations of family members. Its crystal business covers about 170 countries in the world, with about 3000 outlets and over 27000 employees. The turnover in 2017 is about 2 billion 700 million euros.

SWAROVSKI group is made up of SWAROVSKI crystal business, SWAROVSKI optical company (optical equipment) and Tai Lai Lai company (abrasive products), with a turnover of about 3 billion 500 million euros in 2017, and the number of employees exceeds 32000.

One of SWAROVSKI's important traditions is to treat the earth and people with a responsible attitude.

The global education program, SWAROVSKI water conservation school, has benefited 500000 children living near the world's great rivers.

The SWAROVSKI FOUNDATION, founded in 2013, has a positive impact on the society by supporting the development of FOUNDATION industry, caring for the society and protecting natural resources.

Source: brand contribution