Textile Industry: To Be Strong, We Need To Take Root In Overseas Markets.

< p > Guangdong Xintang Zhicheng weaving mill has many years of domestic sales experience, but export is indeed a "short board" for enterprises. Enterprises also want to extend their sales network overseas. In 2009, enterprises chose to cooperate with Itou Chuku, Japan's experienced export manager. After several years of cooperation, enterprises have established cooperation with some large international enterprises, but frankly speaking, the upward trend has not yet reached the expected effect of enterprises. Enterprises set up their own Ministry of foreign trade two years ago. They are also exploring their experience and trying to build up a team of their own, hoping that they can finally rely on their own strength to open up overseas markets and have the initiative. < /p >
< p > Guangdong Jian Ye a target= "_blank" href= "http://www.91se91.com/" > textile < /a > most of the overseas clients are middlemen, but in the past two years, there are more and more terminal brands in connection with new customers. At present, enterprises are actively improving their ability to serve the terminal customers, hoping to have more and more stable overseas markets. < /p >
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< p > domestic fabric enterprises find their own world in overseas markets, and there are many stories to share. < /p >
What is the demand for hot spots? < /p > P.
< p > "the weakness of the current European market can be seen from the feedback from the exhibition and brand cooperation, but the fast fashion brand enterprises provide better international cooperation opportunities to China's fabrics." Wu Tong, general manager of Nanjing Yi Sai Textile Co., Ltd. < /p >
Gu Xiang, general manager of Beijiang Textile Co., Ltd., P, also said: "because of the poor economic situation in Europe, the demand for customers in conventional products has been significantly reduced, and more orders have tended to be quick response and cost-effective products range." Gu Xiang At present, the international market is paying more and more attention to environmental protection products. We have introduced a series of environmental protection products in series, from raw materials to dyeing, and washing to water in strict accordance with the environmental protection process. < /p >
< p > only good products can bring lasting vitality to enterprises. Yu Mingyue, executive director of Jiangsu Hua Jia silk Co., Ltd., the representative of domestic silk fabrics, said: "when introducing new equipment, enterprises should pay more attention to the development of new products, enhance their sense of innovation, and truly make a cocoon fine, beautiful and strong. She designs fabric style, new flower pattern and < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > style, from OEM to ODM gradually, from simple processing factory to customer development and design team gradually, increasing customer dependence on us. < /p >
< p > Where is the competitive advantage? < /p >
< p > Nanjing Yi Sai has been adhering to the fast and new business philosophy. At the moment, it has been affirmed by the market. The competitive advantage of products is a comprehensive consideration. Customers will choose cost-effective products, which is certain. "We will start product development in advance of 12~18 months, and contact with mainstream customers in Europe and the United States. When our products are able to keep up with the trend of the trend, we will have the advantage of" new ". Wu Tong, general manager of enterprises, said that enterprises are also trying to create several kinds of fist products, such as Chanel style Tweed Fabric, spring, summer, autumn and winter, and plush fabrics. These fabrics can now partially replace acrylic weft knitted fabric, plus special finishing, and the style is more fashionable. With the advantage of products and the speed advantage, enterprises also have the price advantage. Because if the enterprise speed up, competitors are South Korea, Japan and other countries, compared with them, we do have price advantage; if we can not achieve rapid response, then competitors may be domestic enterprises, and the price advantage of enterprises will not exist. < /p >
< p > Fujian Zhonghe Limited by Share Ltd can only be regarded as a medium-sized enterprise in the domestic cotton spinning industry, but owns an industrial chain that is more perfect in weaving, dyeing and finishing, and garment making. As the only exhibitor of China's cotton textile industry in France PV exhibition, the advantage of the company is that its original results emerge in endlessly, thanks to the sustained and steady investment in R & D for a long time. At present, the company develops more than 300 new products every month. In the face of global customers, it promises to provide products quickly within a week. About 50% of public products and exports, customers are basically high-end brand enterprises abroad. To get the recognition of these customers, it is very important for enterprises to attach importance to originality and intellectual property rights. The company now has dozens of domestic and international patents and major international certification bodies, which ensures that the products of the company can enter the international market quickly. For example, the "wool (cashmere) cotton" series of products will soon enter the international market as soon as they are launched. < /p >
< p > Yang Bin said frankly that the overall situation of overseas market is not optimistic from the situation that he feels himself. Although the US market is improving at some point, it is still in a downward trend compared with the previous one. The rise of Southeast Asian competitors has also made the domestic fabric enterprises feel a lot of pressure. How to stabilize cost while still having a certain competitive advantage is a big problem. In Yang Bin's opinion, the procurement needs of foreign customers can be divided into two categories: one is the low end regular varieties, and the products are not related to the enterprises. The domestic enterprises producing such products are also gradually moving to Southeast Asia. The two is the high-end products, and the competitors of the domestic fabric enterprises are Egypt, Turkey, Japan and other countries. From the quality of the products, the domestic fabrics are no less than them, and the price has advantages, so there are still many market opportunities. However, at present, the psychological price of most foreign customers on Chinese products is still low, and this idea needs to be reversed. It takes time. < /p >
< p > how to deal with new challenges? < /p >
"P" earlier, Guangdong's sincere cooperation with Japan's Itou Tada to open up the European and American markets was due to the fact that enterprises did not have the experience of foreign trade, and wanted to quickly enter the overseas market with their strength. After a few years, they gained some gains, but they also made the enterprises realize that if they want to keep a firm foothold in the overseas market, they need to enhance their external business ability so that they can have the initiative. "We believe that the problems we encounter are the same as those that are sold domestically or exported to domestic enterprises, which are two different business models." Yang Bin said. At present, the Ministry of foreign trade, which is established by the enterprise itself, has gradually developed some overseas businesses, and has a steady flow of tourists. However, the goal of achieving sincerity is much more than that. Absorbing experienced talents and strengthening the external business capabilities of enterprises, enterprises need to make a lot of efforts. < /p >
< p > product creation has always been an important problem that puzzles Chinese enterprises to open up international market. The innovation consciousness of domestic enterprises in new product development is not enough, which is related to the knowledge of domestic environment and product developers. We need to experience different lives in different environments, to stimulate our inspiration and cultivate innovation consciousness. We need to learn more knowledge, understand more customers and competitors, and gradually improve in production and sales practice. < /p >
< p > in the contact with foreign clients, Yu Mingyue, executive director of Jiangsu Hua Jia, has a deeper understanding of how to innovate the silk products of enterprises: "for us, we should first internationalize the silk products, so that more people can understand our traditional silk culture and understand our enterprises. Secondly, bring the new ideas and ideas in the world back to them, merge and innovate, become their own wealth, and display themselves on the international platform. < /p >
< p > most of the overseas clients of Guangdong Jian Ye are a href= "http://www.91se91.com/news/index_c.asp" > middleman < /a >, but in the past two years, there are more and more terminal brands in connection with new customers. In Yan Huaying's view, these European and American terminal brands are becoming more and more powerful, and gradually monopolize the consumers of all sectors. "The operation mode of these brands is usually the global supply chain configuration. After finalizing a certain fabric with us, we may eventually be contacted by a certain manufacturer in Southeast Asia." Yan Huaying said that the overseas market is really tempting, but enterprises are also very clear about their current shortcomings, because the former chamber of Commerce helps companies do a lot of services, but if it is directly linked to the terminal brand, it will raise the level to the enterprise. We need to have strong multinational service capabilities, and the management of the design, production and logistics in the enterprise should be matched with it. Doing deep service for terminal customers is the goal of the next stage. < /p >