Thinking: The Unique Business Opportunities Of The Luxury Industry Itself

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< p > from Bvlgari trinket to Bugatti automobile, the basic principle of selling a href= "http://www.91se91.com/" > luxury goods < /a > is to have a unique brand.

This principle also applies to the business teaching market. MBA, as its flagship product, can cost as much as a sports car.

After all, who has not heard of Harvard Business School? However, when someone thinks that business teaching can be a commodity, it is still very difficult to build a brand.

Some schools, especially European schools, have found unique business opportunities in the luxury industry itself.

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The concept of "P > MBA differentiation has been very mature, and the luxury industry MBA is a well-known example.

Typical MBA courses start with core subjects such as finance, marketing and marketing strategies, and start professional elective courses later.

The school puts many similar electives together and formulating a plan with market prospects and different from others.

The number of subdivided MBA species is hard to ascertain because there is no uniform standard and some zoning is not clear.

Schools usually recruit students from different sectors of MBA, such as health care, aviation, energy, real estate and Islamic finance.

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< p > Professional subdivision is often influenced by geography.

In Toulouse (southern France), the headquarters of Airbus Company (Airbus) can learn aviation MBA, while some schools in Malaysia and Dubai Cass Business school teach Islamic finance.

In attractive European cities, luxury MBA is more popular.

ESSEC (Ethiopia Business School), a school in the suburbs of Paris, launched the luxury brand management MBA in 1995.

Schools in Milan, Monaco and New York have launched MBA courses on luxury goods.

The latest launch of the course is Sup de Luxe, a French marketing school founded by Cartire. Last week, it announced the launch of a full year term "global luxury brand management", which is also located in Paris.

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< p > just like an ordinary MBA course providing students with careers in consulting, finance or manufacturing, luxury MBA graduates mainly work in such companies as Louis Weedon group, chain hotel, jewelry industry, fashion shop and cosmetics company.

Typical courses include the rich (or less wealthy) consumer behavior, Luxury Retailing and luxury goods supply chain management, as well as the different subsectors of the industry, from jewelry to fashion to the refreshment of big events.

Simon Nyeck, a professor at the Essex business school, points out that the challenge for students is to combine design and financial situations.

Essex business courses enable students to become creative people who master business operations.

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< p > < < a href= > http://www.91se91.com/ > luxury goods > /a > expanding sales and limiting sale are contradictory.

If too many people on the market use LV handbags, consumers may lose interest in the brand.

Similarly, business schools should balance their international or online courses with the school's on-site teaching.

The top schools still maintain their unique position with expensive tuition and hard access, but the number of MBA schools and the number of online lectures has become less scarce.

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< p > according to AACSB, one of the three certification bodies of MBA, about 16000 institutions now offer bachelor's degree or above.

Many of them are not professional business schools.

From 2009 to now, the number of these institutions has increased by 30%, and the competition in this industry is increasingly fierce.

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< p > luxury management course has the following characteristics: first of all, their relationship with some special business partners is not easy to be copied or copied online.

Milan's SDA business school has been invited by Bvlgari manager for several years, and has also been invited by Louis Weedon group executive and jewelry store owner since 2011.

Contact with industry is the first step, and then these students may be appointed by luxury companies to be responsible for the release of perfume or the establishment of new stores.

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< p > secondly, luxury MBA courses may make those who want to become MBA students more daring in their career choices.

In spite of this, traditional jobs such as the consulting industry are still popular) third, the location of the address is obviously affected.

Marika Taishoff of Monaco International University called Monaco a truly "luxury laboratory" full of luxurious spas and private planes.

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< p > finally, the luxury MBA course is ready for the expansion of emerging markets.

In a country like China, the demand for luxury goods is increasing day by day, but qualified personnel in this area are relatively scarce.

In fact, graduates of these courses seem more likely to be scrambled for employment by Western companies catering to Shanghai shoppers in the case of language proficiency.

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Under P, under the pressure of commercialization, it is not the only way to arrange proper courses.

Luxury goods less than a href= "http://www.91se91.com/" > MBA < /a "looks more like a rough template, which can be applied to other occasions, rather than a ready solution.

Most middle school American schools, which are far from the world's conspicuous consumption, will choose their own other subdivision methods.

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Less than P, the annual sales of $3000 billion in the global luxury industry also provide more research scope for other broader fields such as health care, energy and financial services.

Another problem is that the degree of degree subdivision is more intense, and the probability of being identified as MBA is lower.

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< p > to a certain extent, this is a semantic problem, but it is not meaningless, because there are many non MBA professional courses overlapped with MBA.

If schools are more subdivided, MBA will face greater challenges as a general management course.

Fortunately, MBA seems to have an advantage over other degrees: a survey by Graduate Management Admission Council showed that the proportion of people who hesitated between MBA and non MBA choices from 2009 to 2012 decreased, while only considering the proportion of MBA.

Even under such circumstances, business schools are faced with the pressure to adjust curriculums and teaching methods to adapt to changing markets.

Static will be eliminated by the market.

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