In 2018, Net Profit Rose 27%, 10 Yuan 1.2 Yuan.

In the afternoon of April 15th, the company released its annual report for 2018.

In 2018, the company achieved operating income of 388 million yuan, an increase of 12.86% over the same period last year, and realized a net profit of 29 million 161 thousand and 800 yuan attributable to shareholders of listed companies, an increase of 27.05% compared with the same period last year, and a basic earnings per share of 0.3 yuan.

The company intends to distribute 1.2 yuan (including tax) to every shareholder in every 10 shares.

The company said that in 2018, influenced by the macro environment, the consumer market presented a high and low trend, and the textile and garment market showed a flourishing situation in the second half of the year.

In the face of market changes, the company continues to optimize its business layout, innovate its business and increase revenue through open source.

At the same time, we strengthened the macro guidance for production and operation, further improved the operation mechanism, and enhanced the level of internal operation control and risk prevention.

We should strive to implement technological innovation strategy and channel brand development strategy, comprehensively enhance the company's R & D management and marketing capabilities, and vigorously enhance the company's management level, achieve the trend of uptrend, and stabilize the company's efficiency and performance growth.

In the business plan, the company said its revenue and profit plan increased by 10% in 2019.

In addition, we should increase R & D investment and strengthen marketing while reasonably controlling the growth of annual expenses.

The annual report shows that in 2019, the company's development strategy focused on brand collection and product development, and vigorously developed "Lingsha underwear" series products, and strengthened the brand construction of "Lingsha underwear". It promoted brand upgrading from product, channel, service, management and terminal image, promoted product sales through the promotion of brand image and influence, enhanced the profitability and profitability of enterprises, and striving to form a healthy development trend of simultaneous enhancement of brand assets and performance.