Clothing And Tourism Two Major Business Driven, Sharp Sales Rose 121.99% Last Year

In April 16th, he published the annual report for 2018.

During the reporting period, Hinur realized a 1 billion 720 million yuan operating income, an increase of 121.99% over last year, and a net profit attributable to shareholders of listed companies was 129 million yuan, an increase of 120.06% compared with last year. The net profit attributable to shareholders of listed companies was 50 million 110 thousand yuan, up 426.17% from last year.

After a year of pformation and reform, Hinur's situation has been greatly improved.

Under the strategic guidance of "diversified development and professional operation", he focuses on the main business of clothing sales, and actively develops cultural tourism business and layout the whole industry chain.

In 2018, the clothing industry's revenue was 695 million yuan, gross profit margin was 19.51%, accounting for 40.42% of the total revenue. In 2017, the apparel industry accounted for 98.24% of the current operating revenue, which was the main source of income for the year. Tourism revenue was 983 million yuan, gross profit margin was 12.66%, accounting for 57.13% of total business income, while tourism accounted for 0.06% of the revenue in 2017. Other business revenue was 42 million yuan, accounting for only 2.45% of total business revenue.

New changes in clothing business

Previously, news of the garment industry has been released, but he has said that it is outsourcing production and is still engaged in the design and sales business.

In the past year, what changes and changes have been made in traditional clothing business?

While maintaining the steady operation of traditional clothing business, he focused his eyes on clothing sales and brand operation management.

On the one hand, when he builds traditional brands, he adds Grupo Austria to high-end customization, downwards the fast fashion brand, on the other hand, integrates marketing channels, strengthens the fine management of marketing terminals, and vigorously improves the image and service quality of the shops, and improves the customer experience.

It is possible to popularize the whole category personalized customization business through the introduction of the advanced customization of pogranyo, which is conducive to achieving the goal of reducing inventory costs and improving business performance. Besides, he will increase the development of the group buying market and push the group buying front to the remote areas.

Construction of tourism industry's whole industry chain

In 2018, Hinur made a quick layout of the tourism industry. It was driven by the development of global tourism, the development of theme tourist towns, the whole industrial chain management of tourism and the export of light assets.

In this regard, he put forward four industrial development sections to promote the development of the tourism industry.

1., build high-quality carrier end and carry out nationwide layout.

In 2018, he took advantage of the scarce resources in the first-line tourism market. Wen brigade projects landed in Yunnan Shangri-La, Zhejiang Jiaxing Xitang, Shandong Zhucheng, Shaanxi Xi'an and other areas with profound historical and cultural resources, rich tourism resources and large market potential, and promoted the expansion of the industry.

2., tap the local natural and cultural connotation, integrate modern life style, and enhance core values.

Historical and cultural characteristics are the core of a tourist value. Based on all kinds of comprehensive travel agents, he combined closely with the unique historical and cultural background of various places, and built a one-stop tourism service system of "eating, living, traveling, shopping and entertainment" around the local tourist demand, presenting the local style and features.

3. vertical and horizontal layout of online and offline, to create a full channel tourism marketing platform.

The platform of B2B platform is built to integrate the resources of suppliers, distributors and retailers of tourism products, and complement each other. Under the line, the tourism channel and destination resources are deeply integrated to provide consumers with high quality products and services. Strategic cooperation agreements with Ctrip, flying pigs, road cattle, the same journey, Hornets nest and other Internet platforms have been signed, making full use of big data analysis and operation management to achieve the combination of resources and traffic.

4., market-oriented, landing asset management plan.

Gradually explore a practical business model and form a standardized system, and landed in 2018 the first single asset light business, for the Zhucheng dinosaur cultural reserves to provide planning, design, construction, installation, promotion and other services, the project will gradually bring commercial benefits in the future.

Two major businesses drive performance

From the perspective of revenue composition, it is not difficult to find out that he is reducing the clothing industry, increasing investment in tourism, actively exploring cultural tourism business, rapidly laying out first-line tourist destinations, enriching the content of tourist industry, and building a full channel marketing platform.

It seems inevitable to reduce investment in garment industry.

Although he has a high reputation in the domestic market, he also has a group of loyal and stable consumer groups. He also built the first market circle with the core of Shandong as Shandong, Hebei, Henan, Shanxi, Jiangsu, Shaanxi and six provinces. However, it is impossible to ignore the fact that the lack of changing men's clothing can hardly cause too much wind and waves in the market.

Moreover, the development of tourism has a backdrop for Hinur and there is a market in front of him.

According to statistics from the Ministry of culture and tourism, the total tourism revenue in China from 2016 to 2018 increased by 13.6%, 15.1% and 10.5% respectively, and the total tourism revenue in 2020 is expected to reach 7 trillion yuan.

The merger of cultural tourism departments in 2018 also cleared up the obstacles to institutional mechanisms for the deep integration of cultural tourism, and helped to expand consumption and stimulate domestic demand.

At present, domestic and international forms are still complex and severe. The level of national consumption is affected by the change of macro environment and the fluctuation of economic cycle. The increase in the number of people entering the industry also aggravates market competition, and the expansion of new business is accompanied by certain risks.

How to avoid bad effects and sustained profits, he still needs to proceed cautiously.