Bosideng Shares Hit A Eight Year High Annual Meeting, The Next Ten Years.

In April 18th, the Hang Seng index did not show a lot of color, but the performance of Bosideng (03998) was very eye-catching. It rose by 7.76% to HK $2.36 all day, a record high of nearly eight years.

After a cumulative increase of 132.8% in 2018, Bosideng's share price rose 59.46% in 2019, which is one of the best performance of Hong Kong stocks in the year.

It was noted that Bosideng announced in April 17th that the company's latest management personnel changes were announced.

According to the notice, Mai Yun Quan will be resigned as executive director, vice president and company secretary of the company, and will no longer be the authorized representative of the company. Since May 1, 2019, he will be pferred to the position of Bosideng Holdings Limited (the chairman of the board of directors, Chief Executive Officer and controlling shareholder of the company's controlling shareholder).

In addition, Zhu Gaofeng will be appointed chief financial officer and vice president of the group and will take effect from April 17, 2019.

Liang Shuang will take over as secretary and authorized representative from May 1, 2019.

It seems that this is a normal personnel adjustment of Bosteng, and it is also a microcosm of Boston's search for change over the past year.

The pformation of Bosideng is not only about personnel, but also in the strategic upgrading and orientation of development.

As meidon, CEO of Bosideng group in April 17th, said in the annual conference of 2019 Bosideng group in April 17th, the competition strategy and development direction of the Boston group were returned to the beginning of the business, returning to the main business of the down garment industry, focusing on the main channel, focusing on the main brand, firmly implementing the core strategies, and achieving the excellent achievement of the double profit of the profits, which has won the recognition of the consumers in the era.

Gao Dekang, chairman and President of Bosideng board of directors, thoroughly interpreted the mission, vision and strategic objectives of Bosideng at the conference, and laid out the blueprint for the development of Bosideng in the next ten years, and elaborated on the path strategy for realizing the blueprint.

He said that the mission, vision and strategic objectives of the group are a strong response to the "better life needs" of the new era, and an inevitable choice for Boston to promote pformation and upgrading and achieve high-quality development.

The brand upgrade in 2018 is just the first step in the long march.

In the new year, Bosideng will continue to adhere to the "focus on main channel, focus on the main brand", with the development of user first as the core strategy, and has won the recognition of the consumers in the era.

It is learned that the theme of Bosideng annual conference in 2017 is to "activate the brand and win the future". The theme of the annual conference in 2018 is "force the brand and win the future".

"Activation" can be understood as allowing consumers to rethink the brand of Bosideng. "Force" means that the initial investment of Bosteng has already achieved results.

Since 2018, Bosideng brand has been upgraded, implementing the "subtraction strategy", focusing on the main channel and focusing on the main brand.

Under the new strategic deployment, the product sales volume of the global down jacket leader is growing rapidly.

As of February 25, 2019, Bosideng's main brand down garment business 2018/19 fiscal year cumulative retail sales amount has exceeded 10 billion yuan.

In a word, Bosideng has entered the harvest of the reform dividend, and the momentum of the company's share price rising is far from over.