Time "Flies" To Witness The Value Of SIUF Industry, 2019SIUF Shenzhen Underwear Exhibition Opening

In April 19th, 2019 China underwear culture week and SIUF China (Shenzhen) international brand underwear exhibition was held in Shenzhen Convention and Exhibition Center.

Gao Yanmin, director of the Department of consumer products industry of the Ministry of industry and industry, Gao Yong, Secretary of the China Textile Industry Federation, Gao Yong, former Deputy Secretary General of the national development and Reform Commission, Zhang Li, member of the Advisory Committee of the China Textile Industry Federation, Cao Tingrui, director of textile department of the Ministry of consumer goods industry, Wang Yao, vice chairman of the China Federation of Commerce and director of the China National Business Information Center, Wang Yao, chairman of the China Fashion Designers Association, vice chairman of the textile industry branch of China Council for the promotion of international trade, vice chairman of the China Knitting Industry Association, vice chairman of the Shenzhen municipal CPPCC Vice Chairman, chairman of the Shenzhen underwear industry association, executive vice president and secretary general, founder of SIUF and other guests attended the opening ceremony.

At the opening ceremony, Gao Yan Min highly affirmed the industry value of SIUF.

He said that Shenzhen is the forefront of China's reform and opening up, and is the city of innovation, design city and fashion capital.

In recent years, under the leadership of the Shenzhen Municipal Committee and municipal government, through developing creative design, cultivating fashion brands and creating characteristic parks, a large number of well-known clothing brands have been cultivated, and the textile and garment industry has maintained a healthy and healthy development trend.

With the growth of Guangdong's clothing and underwear industry, China underwear culture Zhou Yi China (Shenzhen) international brand underwear exhibition has also been innovating and developing. It has become an open, professional and comprehensive high-end fashion event guided by culture, supported by industry and market-oriented. It has become an important platform for leading fashion trends, displaying new underwear products, finding design talents, cultivating independent brands, expanding product sales and boosting industrial development. It has played an important role in promoting the pformation and upgrading of textile and garment industry in Guangdong and even the whole country.

Gao Yanmin said that the Ministry of industry and Commerce will continue to support the underwear industry to carry out the "three products" special action. At the same time, it also hopes that the Shenzhen underwear exhibition can grasp the trend of industrial development, lead the fashion creativity trend, and give play to the exhibition effect and platform function in implementing the "three products" strategy of the consumer goods industry.

In his speech, Gao Yong said that China's underwear culture week has always grasped the pace of the times. At the same time, it has integrated many hot topics through multi-dimensional insight into the trend of the times and the industry trend. It has injected endless impetus to the sustainable development of Chinese underwear enterprises in different ways, different angles and different themes, and has continuously incubated the industry's invisible champions and new leading enterprises.

The China underwear culture week will be able to track, grasp and guide the trend of the industry in a timely manner, and urge enterprises to promote product upgrading, enterprise pformation, business innovation, and high-end frontiers of the industrial chain, value chain and innovation chain.

Gao Yong pointed out that carrying forward the Chinese underwear culture is of great significance for the construction of a textile power country. It is not only a contribution made by the textile industry to the prosperity of the socialist culture, but also an important way for the textile industry to continuously meet the new expectations of the people's better life.

China's textile industry will accelerate its technological progress and raise its manufacturing level. At the same time, it needs to synchronously enhance cultural soft power, cultural creativity and cultural influence, enhance cultural consciousness, rebuild cultural self-confidence, and promote the pformation of "textile power" to "textile power".

Under the new economy, the industry shoulders the 6 major functions of beautifying people's life, promoting related industries, stimulating domestic demand growth, building ecological civilization, enhancing cultural self-confidence and promoting social harmony. We hope that China underwear culture week will continue to build a good platform for promoting the development of independent brand, and contribute more to the development of China's textile and garment industry.

In his speech, Chen Qianwen pointed out that the underwear industry is one of the most important and fashionable industries in Shenzhen. Thanks to the reform and opening policy of the SAR and the radiation of Hongkong, the underwear industry in Shenzhen has started early, has a high starting point, develops rapidly, has many famous brand enterprises, and has strong brand and market advantages. It has strong competitiveness in the domestic and foreign markets.

The Shenzhen municipal government attaches great importance to the development of competitive industries and focuses on promoting the pformation and upgrading of the underwear industry. Shenzhen underwear has realized the pformation from traditional manufacturing to fashion and creative industries. In 2018, Shenzhen underwear realized 900 million annual underwear products, and the underwear output value was nearly 50 billion yuan, accounting for 15% of the whole country, Guangdong 1/3, and occupied the market share of 60% of the high-end underwear market in China, and the export reached 2 billion dollars. Shenzhen has become the fashion industry of the underwear industry in the country.

Zheng Bihao said the value of the platform is to inject endless momentum into the sustainable development of China's underwear enterprises and constantly incubate new leading enterprises in the industry.

Cultural week is affecting more and more international brands' attention and attention.

After 14 years of development, Shenzhen underwear exhibition has become the largest underwear exhibition in the world. This SIUF exhibition brings together about 80% of the famous underwear brand enterprises in the country to participate in the exhibition. The coverage of the industrial chain is more comprehensive. SIUF has become an integrated platform for fashion publishing, industry events, annual competitions, high-end forums and exhibitions.

Based on the development trend of the industry, 2019 China underwear culture week takes "Sheng" as the theme. It aims to explore the "life path", "survival way" and "evergreen way" of Chinese underwear, and promote the continuous development and growth of Chinese underwear.

As the highlight of the annual exhibition, Fang Li Fang released the fashion trend of underwear in 2020 with the theme of "fade away", and once again held the opening show of the SIUF.

It is understood that the concept of the concept of the concept of "Fang Li Fang" is inspired by the twenty-four solar terms in China, the four seasons alternation, the pmigration of everything, from the beginning of spring to the great cold, the glory and withering of vegetation, the migration of birds and animals, and the four hour changes of rain, dew and frost.

The pition of natural scene, image and color, combined with the ingenuity technology inherited from the brand gene, opened a romantic and poetic wonderful time trip, so that the guests could feel the persistence of the 44 years and feel the romantic interpretation of traditional culture and feminine charm.

After the opening show, the guests visited the underwear exhibition under the leadership of the organizers, detailedly understood the challenges and needs facing the exhibitors, understood the exhibition conditions of the exhibition sections, and gave some instructive suggestions, so as to show the direction and confidence of the exhibitors in the new year's development.

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Retail conference to explore new retail brand

During the exhibition, all kinds of underwear new products, including eyeballs, are also brainstorming.

2019 China underwear Summit (CIUF) is also officially opened. CIUF as a high-end forum leading the forefront and innovation of China's underwear industry has been gathering and sharing business wisdom in various forms, such as speech, high-end dialogue and deep sharing.

On the afternoon of 19, with the theme of "new consumption era, retail innovation", the retail conference attracted a large number of underwear brand participants.

At the current retail conference, Gao Yanmin, director of the consumer products division of the State Ministry of industry and commerce, Tang Jin, deputy director of Shenzhen International Trade Promotion Committee, Wang Yao, vice president of the China Federation of Commerce and director of the China National Business Information Center, attended the meeting. At the same time, the industry released multi sector data in 2019, authoritative interpretation of the current retail trend, and made an analysis of the trend of China's underwear consumption in the new year.

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The "Oscar" awards ceremony in underwear circles

On the night of the opening day, the industry called China's underwear industry "Oscar's golden belly Award". China's underwear industry's annual award of phoenix dance, Huaxia Xinyi health china bank entered the SIUF awards and awards ceremony. It will also be announced. This golden belly award ceremony will give more than 10 awards to more than 280 leading companies in the industry, including "brand award", "public welfare award" and "channel Award".

To affirm and thank these leading enterprises for their outstanding contributions to the development of the industry in the past year.

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"Competition + big show + Forum" creates new trend

During the next 2 days, we will also hold the 2019 charm Oriental salt step China international underwear creative / home furnishing original design competition, creating new industry trends with thousands of new generation inspiration and big coffee vision; "close to the future" new trend forum of China's close fitting clothing warm fiber trend; China underwear Summit industry intelligent manufacturing development forum, interpretation of "innovative energy and wisdom future"; envy night; VK 100 men's show and the six quarter SIUF international super model competition (finals) and other exciting activities.