Seeking Common Changes And Changing ABC KIDS Conference To Deliver Strong Brands, Win Dreams And Win Win ABC KIDS Grand Opening New Era

14-16 April 2019, seeking common ground and changing dreams, winning together.

ABC KIDS2019 brand marketing event and ABC KIDS2019 winter new product conference were held in Zhejiang Tongxiang.

Starting Limited by Share Ltd chairman Zhang Limin, starting Limited by Share Ltd general manager Zhou Jianyong, starting shares ABC KIDS President Qi Xiaoqiu, Zhang Mowen planning group Zhang Mowen teachers and other guests present the conference and made a keynote speech.

Nearly 2000 outstanding dealers and franchisees from all over the country gathered in Tongxiang to witness the new era of ABC KIDS.

General manager of starting stock

At the meeting, he delivered a strategic speech entitled "new start and new dream".

Zhou Jianyong uses simple language and firm determination to lead a comprehensive, systematic and in-depth reform and calls on all the family members to embrace change and do their best.

In his speech, he explained in his speech, what is the new start? The new starting point is to improve the present, the good future, reconstruct the present and reconstruct the future. What is the new dream? The new dream is to rely on the culture, rely on the mission, reconstruct the brand and reconstruct the marketing.

Just a few words, the development direction of the initial shares will be clearly presented.

Reconstruction and empowerment are starting shares in 2019.

The strategic keyword.

In 2019, it was an important strategic pformation year for starting shares and ABCKIDS brand. Qi Xiaoqiu KIDS president, ABC, delivered a speech entitled "left hand is a cultural empowerment and right hand is a partner empowerment".

Qi Xiao Qiu emphasized the theme of this marketing conference: seeking common ground and changing dreams, winning a dream altogether.

She pointed out that this theme is all her voice, the establishment of a larger platform business, so that all people who do ABCKIDS realize their dream of local tyrants!

At this conference, Qi Xiaoqiu launched an effective corporate culture.

She believes that simple quotations contain great information and love.

She said that in the future, she hoped everyone would speak and would like to say that they could find great strength from the corporate culture.

At the same time, in order to further promote brand development and marketing empowerment, and better serve all distributors and franchisees, this conference announced that ABCKIDS will implement 3 super opening and 7 Energy empowerment.

The 3 super opening means opening up super resources, opening up super service, becoming super commodity producers, super brand service providers, super efficient logistics providers, and super professional R & D providers; opening up super brands, introducing more international brands to provide marketing resources for everyone, and achieving more substantial and more diversified profit margins.

The 7 strong empowerment points to: Commodity empowerment, closely following the trend of international trend, carrying out the good commodity to the end, supplying the energy to form an agile integrated supply chain; channel empowerment, opening channels, escorting multiple channels, carrying out strict network anti-counterfeiting; marketing empowerment, improving retail experience and actual combat training; technology empowerment, and cooperation with ALI and professional institutions, arming themselves with technology; brand empowerment, launching a new sixth generation image shop, strengthening the brand communication of ABC KIDS children's shoes status, focusing on new media, conducting fire spread; capital empowerment, with the help of brand power, building a children's industrial ecosystem.

Good brands need good products to support them. Shao Jun, vice president of ABC KIDS brand, said ABC KIDS attaches great importance to product design, innovation and research and development of new technologies and new materials. In Hangzhou, Shenzhen, the United States, Japan and Korea, and other domestic and foreign fashion frontier cities, we set up product design centers and design studios, and vigorously develop intelligent manufacturing, cooperate with domestic first-class universities in production, learning and research, integrate quality resources of industrial chains, and build industrial platforms.

He pointed out that as a brand of children's shoes and clothing, fashion is the constant pursuit. Technology is the core competitiveness of the market. It is the product design goal of ABC KIDS to build ABC KIDS into a professional brand of light fashion children and meet the needs of Chinese parents for fashion and quality children's clothing.

The net red genius burns the whole field, the winter new product turns over the sky.

The special surprise of this conference is the red drum drummer's debut.

"Small day one" on the spot wearing ABC KIDS specially for his customized clothing and sports shoes debut, not only incited the scene, in the interactive link, is to win applause.

It is reported that "Xiao Tian Yi" is named Xu Huaisong, who has 4 million fans and is called "gifted drummer" because of playing the drum and red drum. It not only won outstanding achievements in Wong Ka Kui's "true love for you" in Shanxi TV's "Spring Festival Gala" program in 2016, but also participated in the 2018 "I'm going to Spring Festival Gala" CCTV China charming program.

Xiao Tian is not only outstanding in talent but also outstanding in performance, which is a combination of learning hegemony and tide boy, which will undoubtedly bring more popularity to ABC KIDS.

The most noticeable one is children's fashion fashion show.

The cute little fashion mold can capture the eyes of everyone present.

The theme of the 19Q4 quarterly new product conference: UPUP mirror free, the theme inspiration comes from the American Coldplay band MV "UP&UP".

UPUP (omitted "&") is more like the way children pronounce, and at the same time shows the new era of children NEWFACE: inspiring, positive, optimistic, free and fashionable.

The whole show highlights and restores the children's eyes full of whimsy and wild world. The playground is full of childish dreams, and all dealers and franchisees have a very enthusiastic response.

This ABC KIDS new conference launches a heavy introduction of the national tide cross boundary joint series: ABC KIDS X Lion King awakening.

Lion awakening is a national tide brand created by the traditional culture of "Lion Dance" in China.

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The fusion of brand and IP image aims at echoing the background of the Chinese era, emphasizing that the Chinese dream is a teenager dream, and China is strong and strong, encouraging and advocating the rise and struggle of the Chinese young man.

This "national tide" cooperation shows the plasticity and national responsibility of ABC KIDS as a children's brand.