The Children'S Clothes Sold Well, And Anne Made A Net Profit Of 46 Million 920 Thousand In The First Quarter. At Least 200 Stores Were Opened This Year.

A shares, "the first share of children's clothing", Shenzhen's Limited by Share Ltd, has recently released a quarterly report in 2019. During the reporting period, the company achieved operating income of 358 million yuan, an increase of 17.71% over the same period, and a net profit of 46 million 929 thousand yuan attributable to shareholders of listed companies, an increase of 30.01% over the same period. Net profit attributable to shareholders of listed companies after deducting non recurring gains and losses was 44 million 55 thousand yuan, up 25.68% over the same period last year; and the basic earnings per share were 0.36 yuan.

Insiders said that as a leading brand of high-end children's clothing in China, since 2017, the product quality improvement and offline channel optimization and adjustment effect have been gradually manifested. Under the background of continuous upgrading of formats, the advantages of direct channel are obvious, the endogenous growth power has been improved, and at the same time, the layout of e-commerce channel has been vigorously promoted, and the whole channel strategy has been steadily advancing.

Xue Yuan, an analyst with CITIC Securities, said that in the first quarter of 2019, the income of young children's clothing continued to increase, the retail end grew by about 40%, the proportion of income increased to about 20%, and the growth of children's wear income remained at about 10%.

According to the split channel, the online revenue of the company increased by nearly 40% in the first quarter, and the income of the offline companies increased by more than 10% over the same period. The total number of stores in the first quarter did not increase significantly, and the increase in revenue was mainly driven by the same store growth and the optimization of store structure.

During the reporting period, the company cleaned up the stocks in autumn and winter with a discount sale method. In the first quarter, the inventory turnover days decreased by 7 days to 223.5 days compared with the end of 2018. The turnover days of accounts receivable decreased by 2.5 days to 20.2 days; the net cash flow of business activities increased by about 2 million 200 thousand yuan, and the overall operation condition improved.

According to the company's business plan and the latest tracking situation, Xue Yuan predicts that in 2019, there will be 150-200 new stores in the year, and there will be about 100 stores in the whole year, and new stores will be the main outlets. The proportion of shopping centers will reach 90%, and the store area will be further improved.

At the same time, another focus of the company's work is on the adjustment of store structure and product mix. The company's performance in the first quarter is judged to be double digits in 2019.

Online is expected to continue to grow rapidly.

Overall, the annual revenue growth of the company is expected to be close to 20%, which is expected to achieve 20%+ growth with the company's cost saving performance.

Public information shows that it is a brand clothing enterprise that has entered the children's clothing industry earlier in China, and has experienced the main development process of children's clothing enterprises in China.

In 1996, the founder Cao Zhang and Wang Jianqing set up Anil children's clothing store, which opened in Shenzhen Huaqiang North women's world department store and engaged in the sales of children's wear products.

In 1999, the founder registered "Annil" trademark, began to develop its own brand, and accelerated its brand promotion from 2000.

In 2001, the company was formerly established by Shenzhen City Fu Fu Garments Co., Ltd., officially pferred to the branding and corporatization operation mode and unified the image of the company.

After 2002-2009 years of rapid growth and the comprehensive upgrading after 2010, the company is leading the leading position in the children's wear industry in China.

In 2017, he listed on the SME Board of the Shenzhen stock exchange.

In 2018, the main business income of the company was 1 billion 209 million yuan, an increase of 17.64% over the same period last year, and net profit of 83 million 386 thousand and 700 yuan, an increase of 21.08% over the same period last year.

In 2018, there were 136 new outlets in the city, 120 shops closed, and a significant change in store structure. The number of shopping centers increased significantly to 264, accounting for 26.67%, representing a 8.19% increase in the end of 2017.

By the end of 2018, the company had opened 1433 stores and 990 direct outlets, and the company expects to use more than 162 new outlets in the next two years, of which there are not less than 80 new outlets in 2019, and 82 new stores in 2020.