"Su Ming Yu Effect": Is Women'S Suit The Next Fashion Business?

"All is good" fire, but also fire Su Mingyu "endorsement" of the women's suit market.

Before Su Mingyu's suit took over the Internet, star style sportswear had begun to attract public attention.

In February 27th, actress Tang Yan wore a beige oversized suit and took a pair of street style sneakers to the airport. Tang Yan's suit and sports shoes climbed to micro-blog hot search.

Recently, a lot of star dressing suits also circulated on the Internet.

At present, the demand for women's suits is not only a style trend, but also has a deeper cultural connotation.

After all, until recently, a strong female image was widely accepted by the Chinese public.

In the past, large screens tended to depict women as docile or grumpy characters, and have yet to shape a confident and successful character like Su Ming Yu.

Despite the rapid modernization of the whole country, patriarchal values are deeply rooted in their everyday social structure.

Su Mingyu's gender issues, such as her willingness to prove her personal value through her professional performance, are the same problems faced by Chinese women today.

In this case, suits have become their armor, so that they can get rid of the fetters of society.

In the west, suits are still the key tool for women to convey empowerment information.

For example, in October 2018, Lady Gaga wore a Marc Jacobs suit to publish anti sexual assaults.

Voice for global #MeToo.

Although the #MeToo movement is much smaller in China, the gender problem faced by women is also complicated.

The degree of self-confidence and freedom that Chinese women seek in clothing is usually proportional to the degree of inequity in their daily lives.

For any brand that wishes to maintain relevance in the Chinese economy, considering this social pformation is crucial for delivering a positive and powerful message.