Apparel Customization, Upstream And Downstream Collaborative Development Of Innovation

Profits are decreasing and costs are high. Inventory problems are hard to solve.

The afternoon before yesterday, the third China Fashion custom Summit Forum was opened in Keqiao. Industry coffee and experts and scholars cut from the pain point of traditional clothing manufacturing industry to explore the collaborative development of mass customization in the industrial chain upstream and downstream innovation.

It is reported that this summit forum lasted for two days, and the great performance of the great coffee forum was not only a great feast for the participants, but also a lot of reference questions for the fashion enterprises to win the future in the new era.

"Privately tailored clothing has once been a high-end service of niche, but with the rise of C2M (customer to factory) mode, clothing customization will enter more people's lives."

Yu Li Da, chairman of Guangzhou public investment Technology Co., Ltd., takes the "quantity product" which is born out of the traditional clothing manufacturing industry as a case, vividly expounds the C2M mode.

It turned out that in order to adapt to the needs of customization, quantity supply for the back-end factory's supply chain has been pformed and upgraded, forming a flexible production and supply chain mode for individual users.

After 3 years of development, the volume has sold 300 thousand shirts, making it the world's largest brand of shirts.

"Consumers and producers achieve face-to-face communication, improve efficiency, reduce errors and save costs.

The key is to fully realize zero inventory. "

The key words thrown by Yu Li Da touched many audiences who were struggling with the clothing industry and won applause.

In the field of clothing customization, sales mode is the key, personalized experience is the soul.

"In the digital age, how can we use the data of our customers to make reference for customized services, and then form an intelligent plate making?" Cui You, general manager of Beijing blue poenna High Fashion Co. Ltd., inspired the audience's curiosity by opening the question.

It turns out that the 15 years of the establishment of Lan Bo Ji Na were over. During this period, a large number of regular data about the relationship between the fine data and the edition change were accumulated.

Zhou Haifeng, chairman of Jiangsu hazhi Rui Digital Technology Co., Ltd., from the consumer experience, showed the platform of the service platform, AI, mobile terminals and financial services to the audience. With the help of data driven, the online and offline businesses were able to get through.

Perhaps in the new retail era, such a pformation will eventually become the dominant factor.