Gucci Stores Will Reach 300 Thousand Yuan, And Online Sales Will Exceed 1 Billion Euros.

Recently, the French luxury giant Kering held its annual general meeting in France. The chairman and CEO Fran ois-Henri Pinault briefly introduced the development plan of its numerous luxury brands at the conference, and appreciated the progress of Kai Yun group in the field of artificial intelligence.

He predicts that AI will make more resources for the group to focus on business planning, which will give him an edge in fierce competition.

It is worth mentioning that, at this shareholders' meeting, Pinault disclosed the opening effect of Kai Yun group flagship brand Gucci (Gucci) in 2018: up to 40 thousand euros per square meter (annual), or about 300 thousand yuan.

Fran? Ois-Henri Pinault said: "the application of data algorithm and AI technology not only helps us to improve customer relationship more pertinently, but also helps other aspects, especially in our future planning."

In 2017, Kai Yun group launched a major pformation project involving e-commerce websites, logistics infrastructure and information systems, and plans to integrate new technologies including artificial intelligence into operation mode.

The client and digital Department of Kai Yun group is headed by director Gr e gory Boutt e, assisting relevant departments such as e-commerce, customer relationship, service innovation and so on.

Fran? Ois-Henri Pinault said: "the initial application results are very satisfactory.

These pformation projects will enable us to have competitive advantages and open a new development cycle to improve efficiency and speed up growth.

Even in less favorable times, it can respond quickly to the market.

Fran? Ois-Henri Pinault cited some areas of new technology introduced by the group into artificial intelligence. He said, "predicting sales volume is very difficult", but new technology can improve the accuracy of sales forecasts, and the group can adjust production based on this.

He said that the group had used historical data to test new technologies, and the result was "very satisfactory" and "efficiency was significantly improved".

Fran ois-Henri Pinault also stressed that the purpose of using AI technology is not to replace manpower, but to use it as a support tool, so that executives can save more time to interpret data and other tasks.

According to statistics, some traditional methods adopted by Kai Yun group, such as commodity sales and retail supply chain, occupy 60% to 70% of the time.

With the help of new technology, this time will be shortened.

He said: "with artificial intelligence, we can save 70% of the most important time for planning, such as business operations, handling supply chains, etc.

This is the essence of our work and the prospect is encouraging. "

At the shareholders' meeting, Fran? Ois-Henri Pinault also briefly introduced the development plan of many luxury brands of Kai Yun group.

Gucci (Gucci)

Gucci (Gucci) has great potential in all product categories.

Fran? Ois-Henri Pinault revealed that the beauty series of Gucci will "do better", and Gucci will launch its first high-end jewelry series in June to "consolidate its high-end positioning".

(see "ornate ambition" again: expand the new category! Gucci will launch the first high-end jewelry series next year; Gucci will make the effort to "beauty makeup": Open Exclusive Instagram account, talk about art only, do not sell products!

Due to the increase of conversion rate and retention rate, it is expected that the efficiency of Gucci stores will continue to rise, exceeding the level of 40 thousand euros (300 thousand yuan) per square meter per year last year.

About half of Gucci's stores have been rebuilt, and all stores are expected to be pformed in the next two or three years.

Gucci will introduce more products in a more inclusive and attractive environment.

Fran? Ois-Henri Pinault said that the scale of Gucci stores will remain stable, but will increase the proportion of tourist retail outlets.

Fran? Ois-Henri Pinault also predicts that online sales of Gucci will break through the 1 billion euro mark in the medium term.

He said Gucci's success in social networking is "absolutely impressive" and the group plans to invest more in the digital sector in the coming year.

Bottega Veneta (Bao butterfly house)

Last June, Bottega Veneta, the new creative director Daniel Lee, was appointed to launch a new store model next year.

And Bottega Veneta has invested a lot of money in digital communications. It is expected that the performance will increase in the second half of this year.

(see "ornate ambition": Italy luxury brand Bottega Veneta will vigorously develop garment business, and expect sales to recover in the second half of this year).

Saint Laurent

Kai Yun group will increase its digital investment in Saint Laurent brand next year.

Balenciaga (Paris)

Due to leather goods and men's products and production efficiency, Balenciaga is expected to exceed 1 billion euros this year.

Alexander McQueen (Alexander McCune)

Alexander McQueen will launch a new retail concept store in Bond Street, London, and plan to expand the scale of the store network in the next few years.

Watch business

Kai Yun group's watch brand Ulysse Nardin and Girard-Perregaux will cooperate, and the group is considering exploring new initiatives in the watch business.

Fran? Ois-Henri Pinault said: "we are observing the watch industry and assessing its future potential.

In the short term, we will strengthen collaboration based on the respective positioning of the two brands. "

Merger and acquisition plan

In addition, Fran? Ois-Henri Pinault also reiterated the open attitude of external acquisitions.

"The group will seize external growth opportunities that can create value," he said.

But it does not mean that we must expand to new fields such as wine and spirits.

Fran? Ois-Henri Pinault explains: "we decided to focus on luxury business and focus on products with significant structural growth worldwide.

We are fortunate to have a range of brands that are the largest among the international products of the same kind.

Just like the data in the past few years, our business growth potential is very large, so there is no need to try to enter new fields. "

Author: Jin Daiqian