Inventory 2018 Performance: Men'S Clothing Industry Differentiation Intensified

With the end of Yangchun April, the 2018 annual performance report of the major garment enterprises has been announced.

What is the performance of men's clothing enterprises in 2018 during the long downturn?

Hai Lan's home revenue is 19 billion 89 million yuan.

Hai Lan's home business income in 2018 was 19 billion 89 million yuan, an increase of 4.89% over the same period last year, and the net profit attributable to the listed shareholders was 345 million yuan, an increase of 3.78% over the same period last year.

As of December 31, 2018, the total number of stores in the company was 6673, of which 5097 were Hai Lan's brand, 1281 were AI Chu's brand, and 295 were other brands.

During the reporting period, there were 1181 new stores, 300 outlets, and a net increase of 881.

At the end of the end of the reporting period, there are nearly 3500 stores on the Hai Lan home, including men's wear, women's wear, children's wear, professional wear and household brand. The total number of online members has reached 13 million 840 thousand, an increase of 28% over the same period.

In 2018, it sold 17 billion 588 million yuan under the Hai Lan home line, accounting for 93.86% of the group's total revenue, and the online business income of 1 billion 151 million yuan, accounting for 6.14% of the group's total revenue, an increase of 9.25% over the same period last year.

Seven wolves revenue 3 billion 517 million yuan

In 2018, seven wolves realized operating income of 3 billion 517 million yuan, an increase of 14.01% over the same period last year, and realized operating profit of 463 million yuan, an increase of 17.53% over the same period last year. The net profit attributable to shareholders of listed companies was 346 million yuan, up 9.38% over the same period last year.

Apart from the seven main wolf products, the seven wolves also actively develop new brands with their own Incubator + investment and acquisition mode. At present, the company includes 16N, WolfTotem wolf totem, and international light luxury brand KarlLagerfeld.

During the reporting period, the company's online business continued to grow, achieving a total operating income of over 1 billion 400 million yuan (including online sales revenue of needle spinning business), an increase of more than 10% over the same period.

Revenue birds 3 billion 109 million yuan

In 2018, the news birds achieved 3 billion 109 million yuan in business revenue, an increase of 19.55% over the same period last year, and realized operating profit of 123 million yuan, a sharp increase of 192.41% over the same period last year. The net profit attributable to the listed shareholders was 51 million 837 thousand and 500 yuan, an increase of 99.92% over the same period last year.

As of December 31, 2018, the company's total number of brand outlets amounted to 1576.

At present, there are good news birds, HAZZYS Haggis, Kemi Chai, Lafuma Yue Fei ye, Don Bollini, Yun Yi intelligence, Bao bird and other brands. The company has established three production bases in Yongjia, Shanghai, Songjiang and Anhui Hefei in Wenzhou, and the leading products are mainly self-made production, including shirts, T-shirts, jackets, sweaters and so on.

Online sales mainly promote customized business by making good use of the official website of wedding birds, and cooperate with third party platforms such as Tmall, Jingdong, vip.com and other electronic business platforms.

During the reporting period, the company realized the main business income of 299 million yuan, up 21.59%. The company continued to increase market development and market maintenance during the reporting period, and the brand network increased in comparison with the same period of the previous year.

Revenue of 2 billion 733 million yuan

In 2018, the business income of nine Mu Wang was 2 billion 733 million yuan, an increase of 6.55% over the same period last year. The operating profit was 666 million yuan, an increase of 9.18% over the same period last year. The net profit attributable to the listed shareholders was 534 million yuan, an increase of 8% over the same period last year.

As of December 31, 2018, the number of direct and franchise terminals was 2774, of which 901 were direct terminals and 1873 were joined by terminals.

In the performance report, nine Mu Wang said that the company's revenue increased in 2018, mainly due to the growth of FUN brand business and the merger of ZIOZIA brand revenue.

From the composition of revenue products, men's trousers account for 42.01% of the main business income of the nine Mu Wang Group, which is the core product of the company. The operating income and operating costs of T-shirts increased by 40.20% and 39.79% respectively over the same period last year, mainly due to the increase in FUN brand and JOEONE brand business during the reporting period.

In addition, in 2018, the sales amount was 310 million yuan, accounting for 11.61% of the group's revenue and 2 billion 364 million yuan under the line, accounting for 88.39% of the group's total revenue.

Red bean revenue 2 billion 483 million yuan

In 2018, the red bean group realized its operating income of 2 billion 483 million yuan, down 8.89% from the same period last year, and realized a net profit of 207 million yuan attributable to the listed shareholders, a sharp decline of 66.06% compared to the same period last year.

As of the end of 12 2018, there were 1338 stores in Hong Kong stock, compared with 1093 in the end of 2017, including 245 Hodo men's clothing stores and 66 1272 franchises.

In the performance report, red bean reported that the total operating income of the company decreased by 8.89% compared to the same period last year, mainly in 2017, when there was a real estate sales of 778 million yuan, excluding the total sales revenue after the sale of real estate was 1 billion 947 million yuan, an increase of 27.48% over the same period last year.

Among them, men's clothing business business income 2 billion 340 million yuan, an increase of 28.23% over the same period.

The net profit attributable to shareholders of listed companies during the reporting period was 207 million yuan, down 66.06% from the same period last year, mainly due to the impact of the proceeds from the sale of the shares of the controlling subsidiary in May 2017. The net profit attributable to shareholders of the listed companies increased by 15.12% over the same period.

In addition, in 2018, Hong Kong shares sold 326 million yuan online, accounting for 13.94% of total revenue, and sales of 2 billion 14 million yuan under the line, accounting for 86.06% of total revenue.

Modern Avenue revenue 1 billion 562 million yuan

In 2018, the operating income of modern Avenue reached 1 billion 562 million yuan, up 69.56% over the same period last year, and the net profit attributable to the listed shareholders was 27 million 854 thousand and 700 yuan, down 79.32% compared with the same period last year.

As of December 31, 2018, there were 293 stores, 202 Direct stores, and 91 franchised stores, including 230 CANUDILO brand stores, 5 DIRKBIKKEMBERGS brand stores, and 58 international agency brand stores.

The company's own brand includes CANUDI card road, CANUDILO H HOLIDAYS and DIRKBIKKEMBERGS. During the reporting period, its own brand achieved operating income of 569 million yuan, an increase of 13.28% compared with the same period last year. The agency brand realized business income of 607 million yuan, an increase of 114.96% compared with the same period last year. Wuhan Yuet ran Internet industry revenue 375 million yuan, an increase of 320.91% over the same period.

In addition, online business has become an important business growth engine of the company. In 2018, the operating income of modern Avenue was 376 million yuan, accounting for 24.06% of the total revenue of the group, a significant increase of 769.78% compared to the same period last year. The operating income of the line was 800 million yuan, accounting for 51.23% of the total revenue of the group, an increase of 2.94% over the same period last year. The interconnected industry's revenue was 375 million yuan, accounting for 24% of the total revenue of the group, which rose by 320.91% over the same period last year.

George, Bai Ying, received 1 billion 5 million yuan.

In 2018, the business revenue of Georges white reached 1 billion 5 million yuan, an increase of 27.7% over the same period last year, and the net profit attributable to the listed shareholders was 113 million yuan, an increase of 50.07% over the same period last year.

George white flag Giuseppe George white is located in fashion professional wear, products include men's and women's suits, trousers, vest, skirt, shirt, jacket, windbreaker and so on. In 2018, George White professional wear business income 954 million yuan, accounting for 94.98% of the company's total revenue, an increase of 29.87% over the same period; retail and student clothing products accounted for about 5% of the group's main business income.

Hinur's revenue is 1 billion 720 million yuan.

In 2018, he realized operating income of 1 billion 720 million yuan, an increase of 121.99% over the same period last year, and realized a net profit of 129 million yuan attributable to listed shareholders, an increase of 120.06% over the same period last year.

At present, Hinur sells clothing, shirts and other clothing products, and owns the brand of Hinur, polanyo, Royal bridegroom, run ER and so on. He has formed a sales mode which is mainly composed of Direct stores and franchised stores, which are supplemented by group ordering, foreign trade export and online direct selling.

At the same time, the company actively develops cultural tourism business and layout the whole industry chain of tourism industry.

From the point of view of revenue share, in 2018, the revenue of Sino clothing business was 695 million yuan, accounting for 40.42% of the total revenue of the group, down 8.68% from the same period last year. Tourism business revenue was 983 million yuan, accounting for 57.13% of the total revenue of the group, an increase of 204370.37% over the same period last year. Other business revenue was 42 million 185 thousand and 800 yuan, accounting for 2.45%, an increase of 220.8% over the same period.

Busen revenue 319 million yuan

In 2018, Busen realized operating income of 319 million yuan, down 6.99% compared to the same period last year, and realized net profit of -1.93 billion attributable to shareholders of listed companies, a sharp decline of 470.36% over the same period last year.

In 2018, Busen Group invested 7 million 971 thousand and 500 yuan to invest in Suqian Jingdong home culture media Co., Ltd. after completing the investment, holding 54.71% stake in Suqian Jingdong. According to the relevant agreement, the Jingdong family was incorporated into the merger from November 30, 2018.

In addition, the company invested 20 million yuan to get Mccauley 10% stake.

6 men's clothing listed companies to achieve double profit in net revenue

Overall, the performance of men's clothing listed companies in 2018 is slightly more complicated.

6 of the 9 men's clothing listed companies have achieved a double increase in revenues and net profits; the increase in revenue in modern Avenue has not increased; the net profit of two companies in both red beans and Busen has declined.

From the 2018 9 men's clothing listed companies A operating income situation, in addition to red beans and Busen, the remaining 7 enterprises to achieve positive growth in revenue.

Among them, the highest revenue is Hai Lan's home 19 billion 89 million yuan, followed by seven wolf 3 billion 517 million yuan, 3 billion 109 million yuan good bird.

From the growth rate of the same period of revenue growth, the 7 highest revenue growth enterprises, the highest increase is Hinur 121.99%, followed by the modern Avenue 69.56%, George White 27.7%.

Hinur's operating revenue growth mainly stems from the rapid growth of Wen's travel business during the reporting period. In 2018, Hinur's tourism revenue was 983 million yuan, accounting for 57.13% of the total revenue of the group, up 204370.37% from the same period last year.

From the net profit situation, red beans, modern Avenue and Busen 3 enterprises net profit fell, the remaining 5 enterprises to achieve net profit growth in the same period.

Among them, the highest net profit is nine Mu Wang 534 million yuan, followed by seven wolf 346 million yuan, Hai Lan's home 345 million yuan.

From the same period of net profit growth, the 9 enterprises have a very large gap, indicating that the gap between enterprises is gradually expanding.

Hinur, news bird and Georges white 3 enterprises to achieve double-digit high net profit growth, of which Hinur 120.06%, bird 99.92%, George White 50.07%.

However, the net profit of Busen, modern Avenue and red bean is a double-digit or even a hundred digit decline. However, the red bean group said that in 2018 the company's men's clothing business income was 2 billion 340 million yuan, an increase of 28.23% over the same period last year, and the net profit decline was mainly due to the sale of the subsidiary company's red bean real estate ownership. The net profit attributable to shareholders of listed companies increased by 15.12% over the same period.

Men's clothing industry differentiation intensified

Looking at the performance of men's clothing listed companies in 2018, the growth rate of the 9 enterprises has increased or decreased, and net profit growth has also been surplus and deficit. However, a clear trend is that the gap between men's wear listed companies is widening and differentiation has intensified.

From the A battalion 9 men's clothing listed company's revenue situation, some enterprises have continued to improve their performance, and the recovery trend has been strengthened gradually.

The annual revenue of Hai Lan's home is 19 billion 89 million yuan, and it has entered the 10 billion club. However, the growth rate of revenue and net profit is all single digit. Obviously, the growth trend has slowed down gradually.

7 enterprises to achieve positive growth in revenue, including seven wolves, good news birds, modern Avenue, Georges white, Hinur 5 enterprises revenue growth over the same period to achieve double-digit high growth.

From the perspective of net profit, except the Busen, the modern Avenue and the red bean, the other 6 enterprises have achieved net profit growth. Among them, Hinur, news bird and Georges white 3 enterprises are more than 50% higher than the net profit.

Generally speaking, the gap between men's wear listed companies is widening gradually, leading enterprises' effect is obvious, and industry differentiation trend is aggravating.

It can be predicted that under the background of economic slowdown and accelerated competition in garment industry capital, the biggest theme of the development of local men's clothing listed companies will be pformation and upgrading and expansion of scale.

Although the development focus and direction of each enterprise are different and different, but in the process of continuous integration and differentiation, men's clothing enterprises' pformation, adjustment and upgrading are developing in depth, and will show more patterns and directions in the future. At the same time, the industry pattern will be further differentiated and fission.