Brand Partners Such As ZARA, Semir And So On Have All Sought To Secure Copyright In Keqiao.

A week ago, the flower pattern purchased was applied in summer fabrics, and the flower pattern purchased at one time was included in the next spring fabric schedule.

Yongsheng industry and trade, Hui Ming jacquard and other 13 textile enterprises in Keqiao have made the first move. In the 2019 Zhejiang seventh intellectual property cup creative design competition held in April 26th, 26 creative works were included in the company's new product development plan.

Keqiao, the international textile capital, has a great demand for excellent creative design works and talents because of its booming textile and dyeing industry.

All previous intellectual property cup creative design competitions focus on strict copyright protection, and initiatives outweigh results.

"But in Keqiao this session, 26 creative works were signed by the 13 textile enterprises in Keqiao on the spot, and the results were greater than the initiative. For the first time in history, Keqiao's copyright protection is rooted in the strong industry and helps to promote the development of the industry."

Wu Xiaohong, an investigator of the copyright department of the Propaganda Department of the provincial Party committee, has witnessed all previous competitions. She highly appraised the copyright protection in Keqiao.

Creative works, Keqiao brand fabric manufacturers are scrambled for orders.

"This selection of" pink ocean "flower pattern is very intellectual and beautiful, suitable for use in women's clothing, in line with our product positioning.

Fu Guoqing, general manager of Shaoxing Yongsheng industry and Trade Co., Ltd., told reporters that creative design is the soul of women's fabric enterprises. The company not only attaches great importance to fabric design talents, but also attaches great importance to the protection of pattern copyright, and registers more than 100 yuan a year.

Shaoxing Yongsheng industry and Trade Co., Ltd. is a "evergreen tree" in the market of China Light Textile City. It concentrates on R & D, production and sales, specializes in middle and high-end women's fabrics, sets up sales outlets in big cities such as Shenzhen, Beijing and Wuhan, and establishes solid cooperation with famous brand women's clothing such as "Ying Er" and "win Jia".

In this competition, Zhejiang Jie Xin Textile Technology Co., Ltd. also signed 5 flower patterns.

It is understood that the company sells printed fabrics, and ZARA, Semir, Barbara and other brands for long-term cooperation, sales of over 100 million yuan last year.

"Having a strong design team is the source of our company. Every month we design nearly 1000 new styles and keep up with fashion trends."

According to Liu Huahai, general manager of the company, they often recruit talents to Shaoxing University and other universities in the past few years to provide fresh blood for enterprises.

"On the one hand, this signing will actively respond to the call of the government. On the other hand, it is also encouraging the university students to respect their intellectual property rights. The 4 of the 5 flower styles selected for the award will be applied to the summer fabrics."

In addition, a number of textile companies such as Hui Ming jacquard and other textile companies have also booked many creative works.

Traditional textile enterprises in Keqiao are paying more and more attention to innovative design, and are willing to absorb excellent design talents in many ways. The copyright protection of Keqiao pattern gives new energy to the fashion industry, and is actively exploring new ways of pformation and upgrading.

Respect original style copyright protection to help industrial development

"The use of camels, trains and other means of pport, combined with exotic natural scenery, to interconnect, this creative work is suitable for" one belt, one way "national market promotion.

Meng Haining, Dean of the school of architecture at Zhijiang college, Zhejiang University of Technology, commented on the first prize in the endless road (endless road) of the contest's flower design. This flower pattern is bright and bright without losing elegance. The theme elements are complete in design, and the latent force of flower pattern extension and colouring changes is large. It can form a series of patterns and is an excellent design work.

It is understood that the creator of this work is Shi Linglin, who is going to graduate from Shaoxing University.

"Creative inspiration comes from going to the northwest to sketch, to revisit the silk road all the way, with deep feelings, and after nearly 1 months of coming back to work, it is part of my graduation work."

Shi Linglin was delighted when she won the first prize in flower design. Her work has already signed a pfer agreement with her. "The firm's affirmation of original design has made me more determined to be a designer after graduation."

As copyright protection becomes more and more stringent, textile enterprises pay more and more attention to original design, and enterprises are willing to spend money on buying flowers.

From the national professional pattern design trading platform, tile fence shows that its design offices are nearly 6000, with more than 6 registered members and an average daily turnover of more than 300, most of which are concentrated in the Keqiao market.

At the same time, data from the copyright registration management Protection Office of China Textile City show that in the past 10 years, 43497 registered textiles have been registered and 31560 certificates have been issued. The copyright protection of flower patterns has been steadily improved, and meanwhile, the industrial development has been vigorously promoted.

Intelligence introduction and cultivation of "professionals" in Keqiao colleges and Universities

For large industries, the introduction of talents needs more professional talents who are trained to connect the local industry with the industry.

Keqiao is in the process of providing talent in textile design and printing industry.

The "intellectual property Cup" creative design competition students participated in the competition, a total of 11 colleges and universities, more than 2300 college students participated in, and received more than 1700 entries, effectively promoting the cultivation and improvement of College Students' sense of innovation.

At the same time, it also provides a stage for university students to display their talents, and sets up a bridge for university students' knowledge to serve the society and enterprises.

"This is our intention to undertake the competition in Keqiao."

The main contractor of the competition is the head of the Keqiao district market supervision and Administration Bureau.

"Innovative talents are the first resources for innovation and development. It is of great significance to carry out the creative design competition among university students.

The school has mobilized students from the architecture, design and Humanities Institute, and we have been actively participating in the competition. We have collected over 300 works.

Dong Yong, general secretary of the school of humanities, Zhijiang college, Zhejiang University of Technology.

It is understood that in recent years, Zhejiang University of Technology, Zhijiang college and other colleges and universities in Shaoxing, strengthen the integration of production and education, carry out the construction of colleges and universities in close connection with the needs of regional economic development, increase the training of creative design talents such as visual communication, flower design, architectural design and costume design, set up the intellectual property protection research center, carry out the research of pattern copyright database and intellectual property protection, and provide intellectual support for local economic and social development.

Following the majors of polymer materials and engineering, product design, digital media art and other textile industries, Jiang academy will introduce clothing and clothing design major this September.

Dong Yong said that the training of applied professionals of high quality clothing should not only meet the needs of Keqiao's professional talents, but also promote the pformation and upgrading of local traditional industries, and provide excellent professionals for the future development of China's textile industry.