1 Million 140 Thousand Attract Ali Executives, Jiangnan Cloth To Pform Into Ali?

Among the seven members of the board of directors in the south of the Yangtze River, three of them have backgrounds.

Following the March of this year, Wu Huating, the former executive of Alibaba group, took the position of chief executive officer of the Alibaba group with an annual salary of 1 million 140 thousand. After yesterday (May 8th) evening, Jiangnan Buyi announced that it will enter the board of directors of the company from now on and become a reward for the 10 million directors.

From the public information, before the formation of the board of directors of Jiangnan cloth, there are three executive directors, namely, Wu Jian, Li Lin, and Li Lin's brother Li Ming.

Since May 8th, Li Ming, who was appointed Executive Director before the listing of Hongkong in the south of the Yangtze River, resigned from the post and was appointed by Wu Huating.

With millions of annual salaries, tens of millions of shares and executive seats to welcome Wu Huating, Jiangnan Buyi's attention and sincerity are full.

Prior to this, this magazine has reported that in Wu Huating's previous career, it is quite obvious that it has been a senior director of Alibaba (China) Network Technology Co., Ltd. since 2006, and is responsible for the marketing channel management and operation optimization of company brand, business marketing operation and Internet online marketing. After that, it has entered the private equity investment fund VisionKnight Capital GeneralPartnersLtd., founded by former Alibaba CEO Wei Zhe, and has become a partner and e-commerce expert, helping private screening enterprises to carry out marketing and business mode design, and improve operational capability.

Reporters noted that not only is Wu Huating, who still has many ties with Ma Yun, but a former Alibaba CEO Wei Zhe, who is a non-executive director of Jiangnan Buyi since June 2013, and also Han min, who has been an independent non-executive director before joining the Hongkong market, has worked for many years in Alibaba. He has served as director of operation Department of Alibaba (China) Network Technology Co., director of foreign cooperation and development department, director of marketing department, and director of Alipay marketing department, general manager of business department, general manager of user business department and so on.

As a result, there are three seats in the seven members of the board of directors of the south of the Yangtze River.

And the southern cloth itself is also the investment target of Wei Zhe private equity fund Vision Knight CapitalGeneral PartnersLtd.'s Jiayu fund.

Does it take time to pform into a Ali?

In spite of this bold speculation, the development of Jiangnan Buyi in recent years is mainly due to the development of fans' economy from its pursuit of IPO to the listing of Hong Kong stocks.

In its annual report, Jiangnan cloth clothing also clearly stated that based on the fans purchase mode and information needs, it is establishing a full channel interactive platform consisting of three parts, namely, entity retail stores, online platforms and WeChat based social media interactive marketing service platform, so as to form the economic system of Jiangnan Buyi fans.

As for the analysis of the development of Jiangnan cloth, the composition of members can also be seen. Among the about 3100000 active members in the south of the Yangtze River, the number of WeChat members has exceeded 2 million 600 thousand.

According to their consumption data in 2018, the number of members who purchase more than 5000 yuan has exceeded 182 thousand, and the consumption volume has reached 2 billion 170 million yuan, and its contribution has exceeded 40% of the total retail sales under the line.

As a result, Jiangnan Buyi has already seen the channel as the main driving force for its overall revenue growth.

According to the earnings report, in the first half of December 31, 2018, Jiangnan cloth clothing has achieved more than 20% growth in revenue, gross profit and net profit. Sales in the same period also increased by 22.6% over the same period last year, and entered the 2 billion revenue club.

Among them, the proportion of online channel revenue increased from 8.5% in the first half of fiscal year 2018 to 10.9%, an increase of more than 50% over the same period.

How will Wu Huating, who is the thick man of the south of the Yangtze River, pay attention to the whole market and play the role of the fans?