Chinese Brand Day Show And Textile Light Industry Category, Arousing The Complex Of Old Shanghai People.

Old category "reemerge" gains new highlights

In 2019, the Chinese brand day event was opened in Shanghai today.

In the exhibition hall of the independent brand consumer goods exhibition of the Shanghai Exhibition Center of the main venue, more than 180 well-known independent brand enterprises all over the country come together.

Textile, light industry, automobile, electronic consumption, the four major categories have become a new attempt to display China brand day this year.

"Textile and light industry have not heard such a classification in the exhibition for a long time. It is familiar and distant for us in Shanghai."

An old wizard of Shanghai exhibition industry sighed.

Famous textile products and light industry products were once the "home grown flower" of the Shanghai Exhibition Center Gymnasium.

These memories are different from the Chinese brand day activities.

Textile and light industry are not out of date?

"No matter when, ordinary people always wear clothes. In my view, the textile industry will never go out of fashion."

Lu Jian, 86 years old, once hosted the Santana car localization project. He was one of the founders of Shanghai's auto industry and a "textile veteran."

Lu Lao pays attention to the development of Shanghai industry all the time. He is optimistic about the trend of industrial pformation and upgrading. But he also thinks that textile industry, which is related to thousands of households, has potential to tap.

This year, on behalf of China's brand day, Shanghai's textile enterprises have new brands, well-known trademarks, and the name "Bosideng" is very bright.

The Yangtze River Delta business from Changshu, Jiangsu, released its first peak in Shanghai in the first quarter of this year, its impressive revenue growth of 40% last year and its stock price rising by more than 130%.

"Bosideng" has been playing a role in Shanghai's local advisory team from the difficult position to the north and south of the river. It is also the key help of Shanghai's large consumer market and information platform.

"People have to wear clothes, so there is always demand in the textile industry. Now people are going to wear clothes that are more suitable for themselves, fashionable and high quality, so the textile industry will constantly generate new demands for upgrading."

Industry analysts said.

Lin Wei, partner of Shanghai retail and consumer industry consulting business, further analyzed that before consumers bought money in Shanghai, they could create jobs by sending money to department stores. Now consumers come to Shanghai as an experience, experience in culture, history and tourism, which may lead to consumption awareness and consumption needs in the experience, but this consumption is not necessarily realized in Shanghai, and is likely to be realized online.

"The residents of Shanghai represent the top consumers in China.

We now see that all retail scenes are consumer experiences. As long as the experience is good, there will be a steady stream of new demand, and the consumption will be released for a long time.

Lin Wei said.

Shanghai has "a pool of spring water" with brand growth.

Why does Shanghai have the best consumers in the country?

Economists believe that a good consumer group, strong consumer demand, the fundamental source of power is the economic foundation - the "money bag" of the ordinary people.

According to the National Bureau of statistics, the per capita disposable income of our residents in the first quarter of this year was 8493 yuan, an increase of 8.7% over the same period last year, a real increase of 6.8% from the price factor, and 0.2 percentage points faster than the same period last year. The income growth of rural residents continued to be faster than that of urban residents, and the income gap between urban and rural residents continued to shrink.

Among them, the per capita disposable income of residents in Shanghai is 18704 yuan, ranking first in the country.

Corresponding to residents' disposable income, Shanghai residents' consumption expenditure in the first quarter ranked the first in the country.

Data released by the Shanghai social research and Research Center sub center of Shanghai University of Finance and Economics also showed that in the first quarter of this year, the consumer confidence index of Shanghai continued to rise, up 4.8 points and 6.3 points respectively.

"The favorable macroeconomic situation and a series of measures to reduce taxes and reduce fees not only enable enterprises to get relatively loose funds, but also enhance consumer expectations and purchase expectations, thereby boosting consumer confidence."

Xu Guoxiang, director of the center, analyzed.

People's pocketbooks are full, and consumption vitality is springing up in various fields in Shanghai's online and offline industries, providing a "pool of spring water" for the brands of all corners of the globe.

In the first quarter of this year, the volume of e-commerce pactions and platform economic pactions in Shanghai increased by 17.6% and 15% respectively; online retail sales increased by 14.7%, accounting for 12.8% of the total retail sales of consumer goods, up 1.6 percentage points from the same period last year.

In Shanghai, the "first store economy" effect is fully apparent.

In the first quarter of this year, 252 new stores opened up in Shanghai, accounting for more than half of the country's total consumption. The new conglomeration effect of consumption was highlighted. The retail sales volume of Shanghai international tourism resort, Hongqiao business district, Wujiaochang and Nanjing West Road business district has maintained two digit growth this year.

A market full of growth potential

China's brand day textile and light industrial exhibition area will arouse the memory complex of the old Shanghai people. However, when they enter 90 or 00, they will find the most popular "good intentions" at the moment.

"Oh", "My" and "God".

Putting these three simple English words together is a common exclamation at first glance, but if they are in the ears of the most fashionable girls in the moment, they are full of magical power -- which lipstick recommended by Li Jiaqi?

The "beauty belt king", who is active in the live broadcast, started his live broadcast in Shanghai.

With the introduction of these red anchors, a large number of domestic beauty brands do not lose their brands in Europe, America and Japan, and become famous brands in the eyes of young people, such as Mary de Jia, CHCEDO, Hua Xizi, perfect diary, orange flower...

Many of these brands are from Shanghai.

The Chinese brand day show, CHCEDO brand behind the Shanghai kale, showing strong brand strength.

"We also use big foreign brands, but my friends and I are using domestic brands for make-up, both to catch up with the tide and feel the quality is good."

A young girl who just set foot on a job told reporters about the new products of domestic products, and felt that using them is a rare thing that reflects their trend in the forefront of fashion. "Do you know that flying shoes are very popular in Korea?"

All the way down to the present day, some old brands have been recharging themselves after losing, and have found the chance to appear again in the Internet age. The big white rabbit and Maxam began to launch the cooperative lip balm. The hero pen not only has a new design, but also works with the network IP to launch customized items.

In adapting to the new needs of young people, Shanghai brand has been at the forefront of the domestic market.

"However, whether it is the revival of old brands or the creation of new domestic brands, it is inseparable from entrepreneurs' insight into the changes in modern consumer behavior."

Zhou Ying, an associate professor of marketing department of Antai Institute of economics and management, Shanghai Jiao Tong University, said that research shows that China's "70 after" is loyal to products, "post-80s" is loyal to mature brands, "after 90" is loyal to celebrities, and "after 00" is loyal to net red. "Now that products are oriented to consumers, it depends on what consumers are looking at."

Public data show that the population of Chinese young consumers born between 1995 and 2010 reached 378 million. "For any consumer brand, this is a huge market for the future and a market full of growth potential."

Zhou Ying said.