33 Textile And Clothing Shoes And Hat Enterprises Are Listed On The List, And The List Of "2019 China Brand Value" Is Released To See Who Is The First.

In May 9, 2019, the "2019 China brand value evaluation information release" jointly organized by Xinhua news agency, economic daily news, China Council for the promotion of international trade, China brand building promotion association and China Asset Appraisal Association was held in Shanghai.

According to international standards, national standards and relevant evaluation rules, following the principles of science, fairness, openness and universality, the value of this brand is evaluated.

At home, the number of brand value is released.

The total brand value released is

Billion yuan.

In the textile and garment industry,

And so on, 33 enterprises have been listed in the brand list of textile, clothing, shoes and hats.

Bosideng brand value is 24 billion 302 million yuan.

In 2018, China's economic growth and consumption growth reached its lowest level in ten years. However, Bosideng went up against the trend, not only winning the sales of most clothing brands, but also far exceeding the growth rate of the consumer market.

These changes fully demonstrate the great potential for development of Chinese brands.

At the same time, Bosideng also won the recognition of consumers, sales of high-end products increased by more than 500%, single brand retail sales exceeded 10 billion yuan.

In Bosideng, the 2018 strategic achievement conference held by Bosideng, "a breakthrough in the trend of breaking the tide", more than 400 leading guests witnessed the launch of Boston's strategic results in 2018 and the start of the 2019 competition strategy.

As a benchmarking brand in China's apparel industry, Bosideng began its research and development in 1976, focusing on the development, design and production of down garments. Each of the down garments was processed by at least 62 craftsmen and 150 processes. In 1995, it also took the lead in raising the cashmere to 90%, which led to the product quality revolution in China's down garment industry.

The reliable quality has won good reputation for Bosideng, and is well sold in the 72 global countries, winning over 200 million people worldwide.

In 2019, Bosideng will continue to upgrade its brand, upgrade its products and spread its efforts. It expects to increase advertising investment by 50%, increase 70% of decoration investment, increase 50% of store rental investment, and increase R & D investment by 100% at the same time, which will accelerate the growth in 2018 compared with 2018.

At the same time, Bosideng will continue to strengthen brand professional cognition, create a world-class "Chinese card" with strength and reputation, and lead Chinese brands to make breakthroughs on the global stage.

The brand value of YOUNGOR is 23 billion 851 million yuan.

Founded in 1979, YOUNGOR group is a leading textile and garment industry in China.

After 40 years of development, YOUNGOR has formed a comprehensive international enterprise group with brand development as its core, diversified development and professional development.

There are eight major holding companies, namely clothing holding, garment manufacturing technology, textile holding, home holding, Kanglu holdings, financial investment, Sheng Tai Group and Zhongji group.

In the past 40 years, YOUNGOR has always built up the national brand as the foundation for the development of enterprises, and has built up the leading position of high-end brand apparel around the pformation and upgrading and technological innovation.

Its brand YOUNGOR continues to maintain the dominant brand position in the domestic men's wear field, forming a three-dimensional brand system with YOUNGOR brand as the main body, MAYOR, Hart Schaffner Marx, HANP and CEO as the extension.

In addition, the company and ZEGNA, LORO PIANA, CERRUTI 1881, ALUMO, ALBINI and other five top international fabric suppliers to establish strategic alliance, jointly issued the construction of the global fashion ecosystem initiative, and the world to build MAYOR, with "the world's top fabrics, top technology, cost-effective" to build China's own high-end men's clothing brand MAYOR.

And join hands with Creative Factory, the top trend consulting company in Korea, to introduce senior marketing personnel, relocate American leisure, emphasize light commerce, outdoor and sports activities, make products younger and leisurely, integrate into women's clothing at the same time of development, implement the parallel strategy of men's and women's clothing, and create a brand new image of Hart Schaffner Marx.

At present, YOUNGOR is building a garden production environment and humanization with the construction concept of standardization, automation, informatization and intellectualization.