China'S Fast Moving Consumer Goods: Large Supermarkets Grow Weaker, Convenience Stores Move Forward

In May 9th, China's chain of Operations Association released "China's fast moving consumer goods (supermarket convenience stores) chain 100" in 2018.

Data show that in 2018, the sales volume of China's fast moving consumer goods (supermarket convenience stores) chain top 100 was 109 million yuan.

An increase of 4.6% over the same period, the growth rate dropped by 2.7 percentage points from 2017, and the total number of stores was 12 million, an increase of 10.6% over the previous year, and the growth rate was Zui higher in the past 5 years.

The top ten list changed to Huarun, WAL-MART and WAL-MART.

The top ten list of China's fast moving consumer goods (supermarket convenience store) has changed slightly. Huarun Wan, Kangcheng investment (Da Runfa) and WAL-MART continue to occupy the top three positions. Yonghui, Carrefour and Wumart ranked unchanged. They still ranked fourth, seventh and eighth respectively.

Sinopec's easy sales and Lianhua Supermarket ranked "swap". Sinopec's easy sales ranking increased from sixth in 2017 to fifth, while Lianhua Supermarket dropped from fifth in 2017 to sixth.

In addition, the supply and marketing group and the 100 warehouses dropped the top ten. China Petroleum Sales Company (Kunlun Hospitality) and Watsons China took the place of ninth and tenth respectively. Compared with 2017, they both rose 5 last year.

The growth of big supermarkets is weakening.

According to the survey conducted by China Chain Store Association, in 2018, the number of top 100 enterprises running large supermarkets increased by an average of 2.5% and the number of stores increased by 3.6%, significantly lower than the average growth rate of 100 enterprises.

At the same time, the operating costs of large supermarkets continued to rise, the total salaries of employees rose 13%, and the rent increased by 10.6%.

In 2018, the average efficiency of large supermarkets decreased by 8%, but the human efficiency increased by 4.9%, and gross margin increased by 0.5 percentage points to 21.5%.

According to some international brand statistics, in 2018, the average efficiency of large supermarkets in foreign countries decreased by 4%, 5.5% and 23.2% respectively, which is better than the average of 100 supermarkets.

In addition, "China's fast moving consumer goods (supermarket convenience store) chain top 100" shows that last year there were 10 enterprises with declining sales and number of stores, all of which were mainly run by large supermarkets, Lianhua supermarket, Carrefour, and supply and marketing group.

Chongqing department store, Shandong Xinxing Group, Dahang share, Jingkelong, Wenfeng world, Shengli oil field Shengda supermarket and Dehui commerce in Dongying, it is obvious that the development of supermarket enterprises has met with some difficulties.

Despite the weakening growth of large supermarkets, Ali's box and horse life can still be on the offensive. Sales and stores doubled in 2018, with sales rising 300% to 1 million 400 thousand yuan over the same period, and the number of stores increased by 396.7% to 149 over the same period. The growth rate is 100% higher than that of zuI.

However, behind the glossy pcripts, the weight of the box horse has been showing signs of weakness.

Since July 2018, there has been a series of negative incidents such as geographical discrimination, tagging doors, food expired, and so on. Recently, it is announced that the Kunshan store in Suzhou will soon be closed.

Insiders believe that the box office is not a bad thing. For poorly performing stores, it is better to shop directly and accumulate more resources to run better stores than its long-term loss.

The development of foreign-funded supermarkets has increased significantly, and the total retail sales of online channels have increased significantly.

Data show that in 2018, the number of foreign 100 strong online retail sales increased by 61.4%, 5.9 percentage points higher than the average level of 100 enterprises, which is closely related to the acceleration of digital pformation of foreign-funded enterprises and efforts to develop full channel retailing.

It is reported that WAL-MART and its Sam member store, PARKnSHOP supermarket, Yonghui, BBK, Huarun Wanjia, Carrefour and so on have been stationed in Jingdong's home platform, and Gao Xin retail has introduced Ali Nao Da Da project, with online orders totaling more than 45 million orders.

In addition, WAL-MART and step-by-step cooperation with Tencent to launch sauma purchase, Better purchase and other small programs, Wuming hand in hand multi point Dmall launched free purchase services, greatly saving consumers queuing checkout time, enhance shopping experience.

Supermarket business cooperation increasingly active industry shuffle acceleration

Since the end of 2017, the cooperation between supermarkets has become very active, and the regional retail market has been accelerating integration. For example, Liqun and Wuming took over Lotte Mart, North China 21 stores and 72 East China stores in 2018, further consolidating their market share in the base camp.

Yonghui bought PARKnSHOP and launched the retail market in Southern China by "PARKnSHOP Yonghui".

Entering the 2019, the trend of regional market integration is more obvious. For example, wumi and Jia Jia Yue take over 5 Huarun and 7 stores in Beijing. BBK bought 22 stores in Hunan's home run, Metro was also sold to China, and there are many local retail giants such as Yonghui and Huarun.

The number of newly opened stores in 2019 will grow further.

According to the China Chain Store Association, the growth rate of convenience stores is far ahead in the chain's top 100 formats.

In 2018, the sales volume of top 100 convenience stores increased by 21.1% over the same period, the number of stores increased by 18%, and the number of new stores increased by 11944, accounting for 62.5% of the total number of new stores.

Joining is the main way to expand the expansion of convenience store stores.

In 2018, the number of new stores in top 100 stores accounted for more than 2/3, and the average return on investment of franchised stores was 23.3 months, slightly shorter than that of last year.

According to the 2019 China convenience store prosperity index report released by the China Chain Store Association in March, most convenience stores expect the market in 2019 to be higher than last year, and most enterprises plan to open more stores in 2019 than in 2018.

And the number of shops is mainly concentrated in 100-299, which can predict that the number of new stores will increase.