"Texa" Brand Is Heading For The New Chapter Of "New Leap Over The Future Of Pedicle"

With the increasing number of players in the industry, the children's wear industry has ushered in the shuffling period, showing a more obvious differentiation characteristics.

In the face of the new model of the new retail and children's clothing, the traditional wholesale mode, extensive development and lack of core competitiveness have become the reasons why many children's wear brands are losing their vitality.

In the face of such a pattern, Tiszana resolutely pformed and merged the two original designer's children's clothing brands, Nan Tong Mo and Tiszana, and maintained the original heart, and formed the only brand Tiszana.

On the evening of May 8th, the company launched a new autumn and Winter Conference in Huangshan City, Anhui province.

At the event, families gather to cheer and cheer for Tiszana's future.

It is understood that this new product conference is the first large-scale launch of the conference. The scene is full of surprises. The brand new style, the consistent design concept and the very expressive form have brought the franchisee more novelty.

Under the main tone of the Korean system and nature, black, purple, red, pink and other rich colors, such as grid, bird, and wave dot, show the innocent and lively side of children. They also demonstrate the strength and potential of the new products of the autumn and winter, which lay a solid foundation for the brand to break out in the autumn and winter.

Mr. Yan Lierong, chairman of the

Mr. Yan Lierong gave the delegates to the branch stores.

Mr. Chen Lang, China apparel net, presented the award to Mr. Ao Haiping, marketing director of Ti SAR.

Breakthroughs in bottlenecks and upgrading

New leap forward and future.

Under the leadership of Yan Lierong and the chairman of the board of directors, Tiszana always adhered to the design concept of light luxury and nature and persisted in the pursuit of the style and quality of clothing.

With many years of operation and accumulation, she came to the fore in the fierce market competition. In 2017 and 2018, she won the ten children's Clothing Brand Awards of China's good children's wear. In 2018, she won the outstanding innovation award for children's wear, and became an excellent and well-known children's clothing brand in China.

Mr. Yan Lierong, chairman of the president of Ti, is interviewed by the media

Mr. Yan Lierong said, "Tiszana's" free plation from the designer, and the merger of the brand is the beginning of creating the brand. "

To create a designer's original brand of children's clothing, to break through its own bottleneck, enhance brand competitiveness and meet the needs of terminal stores and consumers in a complex and varied industry environment, to upgrade and upgrade the 2019, and rebuild the brand in the first year of the brand.

Mr. Ao Haiping, director of marketing, interviewed by the media.

The development trend of children's clothing will take the brand as the main direction of development. With the support of the second child national policy, children's clothing will get more demographic dividends.

Branding is also the direction of the strategy.

Tiszana, director of marketing, Mr. Ao Haiping said that Tiszana will gradually integrate into the brand operation, create a brand specific tonal form of life hall, pform the brand shop of the boutique store in the early stage boutique direction to the Korean light luxury lifestyle Museum mode, and enhance brand awareness and reputation.

Persist in innovation and remain undefeated

In just a few years, she has become a household name and brand for children.

Precise product positioning, innovative and effective operation ideas and strong professional teams are the strong backing for brand in the Chinese children's wear market.

But the success of any business model is inseparable from innovation. In the eyes of Ti SAR, innovation is the only way to remain invincible.

Agents and franchisees interviewed by the media.

As a designer brand, Tiszana needs to innovate continuously, devote more product research and development expenses, and spend a lot of energy in product design and research and development.

At the same time, the new retail experience of "new experience, new play method and new mode" has become more and more popular among consumers from the appearance of concept to all walks of life, and has become a major point of market competitiveness.

This year can be said to be Tiszana's new retail year.

In recent years, tisna has been meticulously laying out new retail outlets, announces the future planning and layout of new retail outlets during the conference, and selects some of the exclusive stores to conduct pilot projects to gradually expand and expand the new retail scale of tiso.

Guo Weiqun, President of Huzhou (Guangdong) chamber of Commerce

Yang Jianping, President of Huzhou Zhili children's wear Association

Pan Huibin (general manager of wing Fei)

Talents and elites bring fresh blood to enterprises. The operation mode has an impact on the development of enterprises. They are the cornerstone of the growth of enterprises, and the key to the pformation of enterprises.

In order to expand the market influence and meet the franchisees and consumers in a faster and faster market reaction, tisar has set up a specialized investment platform, reorganized the marketing operation team, introduced a large number of industry elites, greatly improved team skills, changed the traditional bulk circulation mode, set up a regional fixed sales network for service providers, changed the single selling products into selling mode + products, followed the strategic mode suited to the brand and realized the core value of the brand.

Tiszana is telling us in real action that 2019 is Tiszana's "first step" and a big step for Tiszana.

Now Tiszana has passed the low-key brewing stage, breaking through the earth, steadily and steadily, and strides forward for the goal in mind.