Nine Mu Wang 2018 Revenue Net Profit To Achieve Double Growth Net Growth Of 141 Stores

The nine year herd king Limited by Share Ltd (hereinafter referred to as "nine herd king") issued its annual report in 2018. The report points out that in 2018, the business income of nine Mu Wang increased compared with 2017, mainly due to the growth of FUN brand business and the merger of ZIOZIA brand revenue.

Net profit attributable to shareholders of listed companies increased compared with 2017, mainly due to the disposal of some of the Treasury securities held during the reporting period.

Revenue and net profit double growth to achieve annual revenue plan 97.61%

During the reporting period, the business income of nine Mu Wang was 2 billion 733 million yuan, an increase of 6.55% over the same period last year, 97.61% of the annual revenue plan and 666 million yuan of operating profit, an increase of 9.18% over the same period last year.

The total profit was 669 million yuan, an increase of 10.71% over the same period last year, and the net profit attributable to shareholders of listed companies was 534 million yuan, an increase of 8% over the same period last year.

The report points out that the main business of the nine main business is sales of clothing and apparel products, and the main business income increased by 5.62% in 2018 compared with the same period last year.

From the composition of the main business income, men's trousers account for 42.01% of the main business income, which is the core product of the company. The operating income and operating costs of T-shirts increased by 40.20% and 39.79% respectively over the same period last year, mainly due to the increase in FUN brand and JOEONE brand business during the reporting period.

From the perspective of the composition of the main business income area, the income of various regions increased in 2018 compared with the same period last year.

Among them, East China contributed 42.30% of revenue, ahead of several other regions, and revenue growth in central and southern China was fast, up 10.37% over the same period last year.

From the composition of the main business revenue channel, the offline revenue reached 2 billion 364 million yuan, accounting for 88.39% of the main business revenue, while the online revenue was 310 million yuan.

2018 net increase of 141 stores, 2774 stores nationwide

As one of the leading enterprises in China's business casual men's clothing brand, nine Mu Wang is mainly engaged in the production and sale of men's business casual brand clothing. Since 2016, the company has implemented multi brand development strategy.

We will create three major garment platforms, namely, Seiko quality platform, fashion quality platform and fashion platform through self-management, direct investment, cultivation, acquisition and merger.

Up to the end of the reporting period, Seiko quality platform includes "nine herd king" and "VIGANO" brand, and the fashion quality platform includes "NASTY PALM" and "ZIOZIA" brand.

"Fashion platform" is the core brand of "fun", "BeenTrill" and "Garfield by fun", and will continue to promote the development of fashion and fashion platform in the form of joint brand.

During the reporting period, there was a net increase of 141 in the nine Mu Wang terminal, of which 108 increased by the merger of ZIOZIA brand.

By the end of December 31, 2018, the sales terminal of the nine Mu Wang has covered the key business areas of 31 major cities in the province, autonomous region and municipality directly under the central government. The number of direct and terminal terminals is 2774, of which 901 are direct terminals, and 1873 are terminal terminals.

It is noteworthy that the sub brand FUN not only achieved significant growth in performance in 2018, operating income reached 213 million yuan, an increase of 61.45% over the same period last year, but also achieved a steady expansion of the national market and a new expansion of 97 stores.

During the reporting period, there were 51 JOEONE brand outlets, and VIGANO brand had 13 sales terminals; the NASTY PALM brand owned 35 stores and opened 1 stores.

Net growth of 50-150 stores in 2019

According to the report, in 2019, the business revenue of nine Mu Wang was 2 billion 900 million yuan, and the terminal was expected to increase by 50-150.

On the other hand, the construction and upgrading of the channel has become one of the key tasks of 2019.

The report points out that in 2019, the "nine herd king" brand will increase the opening of the integrated store and OLE store, and continue to optimize the location of shopping malls. At the same time, according to the shopping center policy completed by combing, we will increase the strength of shopping centers.

The "NASTY PALM" brand will consolidate the business foundation of the solid line, optimize the commodity structure, synchronize online display and sale of offline products, launch online special contributions, enhance the store and brand image, and achieve the same price of stock products online and offline, and improve the inventory digestibility.

"ZIOZIA" brand will also expand the ole channel, optimize the store structure at the same time, speed up inventory digestion; the power of the electronic commerce providers, launched online dedicated contributions to open the online and OLE shops the same price.

The "FUN" brand will continue to expand its sales terminals steadily, make the national layout and build the core market, and will focus on building several FUN integrated flagship stores in 2019.

We will continue to conduct full line operation under the online and offline channels, accelerate the healthy development of the electricity supplier business, strengthen the membership management system, and integrate the online and offline businesses.