"China Brand Day": The "Good Feast" Of The Fine Products Of China.

Once, "Made in China" was "made in China" only.

Today, it has been given a richer meaning and towards the pformation of "China's creation".

The take-off of Chinese enterprises has made the world gradually remember the names of Chinese brands.

Brand is the common pursuit of consumers and producers, and the increasing importance of brands at the national level and from all walks of life has also led to the arrival of the era of big construction of domestic brands.

The picture shows the main forum of the second China brand day.

China Economic Herald reporter Guo Dingyuan / photo

In May 10th this year was the third Chinese brand day. In 2019, China brand day activities began in Shanghai.

This year, the theme of the brand day is "China's brand, the world share; accelerate the brand building, lead the high quality development; focus on the quality of domestic products, and feel the charm of the brand."

This year's China brand day event will last for three days, consisting of 1 main forum, 7 sub forum and national product boutique consumer experience.

The 180 brand units participating in the event are selected by the 16 industry associations and Shanghai. The exhibition center has 13 independent brand consumer goods experience zones and 2 million square meters of venues.

Shanghai museum's nostalgic products.

China Economic Herald reporter Guo Dingyuan / photo

"Brand is the common pursuit of producers and consumers, and is an important manifestation of the comprehensive competitiveness of enterprises and even the state."

Lin Nian Xiu, deputy director of the national development and Reform Commission, stressed that at present, the main body of the market strives to create the brand, the government departments actively support the brand, the intermediary is enthusiastic in serving the brand, and the consumer's conscious care for the brand is coming into being.

On behalf of the national development and Reform Commission, he put forward the expectation of this activity: "through the activities of" China brand day ", we can further establish brand awareness, disseminate brand culture and plant brand genes in the whole society, and constantly open up new faces in the development of Chinese brand in the new era.

Chinese brand, world sharing

Textile, light industry, automobile, electronic consumption, the four major categories have become a new attempt to display China brand day this year.

"Textile and light industry have not heard such a classification in the exhibition for a long time. It is familiar and distant for us in Shanghai."

The predecessor of a Shanghai exhibition industry is exclamation.

The experience zone will enable consumers to feel the charm of Chinese products, increase their own brand sentiment, tap their consumption potential, expand domestic consumption and promote a strong domestic market by developing online and offline audience interaction experience activities.

In the local brand experience area set up in Shanghai, with the theme of "heritage and innovation", there are 4 theme experiencing scenes of "Shanghai brand tree", "Shanghai brand change", "Shanghai brand theater" and "Shanghai shopping street". 37 well-known independent brand enterprises are selected to participate in it. Through the construction of Shanghai culture street scene and immersive drama, the past, present and future of Shanghai brand are described, and consumers' memories and feelings of Shanghai brand are aroused.

In addition to seeing the familiar Shanghai brand, the audience can also go to the experience area of the independent brand consumer goods in the textile and garment industry, and participate in the interactive experience activities such as buying show, brand flash show, fashion wear live show, intelligent fitting and grass dyeing DIY.

In the electronic information industry's own brand consumer goods experience area, using advanced information technology means, it brings the interactive experience of intelligent hardware, intelligent application and intelligent service scene to the audience, displaying the technical support, cultural details, quality connotation and comprehensive strength of the electronic information industry's own brand.

In the leather industry's own brand consumer goods experience area, through the development of leather making experience and other activities, consumers can feel the technological connotation, quality charm and fashion charm brought by leather products such as shoes, clothing, bags, etc., so as to enhance consumers' awareness of the fine products of the leather industry and stimulate consumption enthusiasm.

The experience area of the independent brand consumer goods section of the daily chemical industry shows the unique development of the brand of China's daily chemical industry, the trend of innovation and the unique soup of the Oriental beauty through the interactive experience of popular science lectures, on-site production and product trial.

The experience area of the independent brand consumer goods industry of porcelain industry shows the age-old Chinese ceramic culture through the interactive experience forms such as ritual Porcelain Appreciation, porcelain display, pottery making, and new porcelain release, so that consumers can feel the realistic scene of creating a beautiful life by ceramics, showing the charm of high quality ceramic products, enhancing their own brand identity and pride.

Laying the road of brand power

Brand is an important symbol of the comprehensive strength of a country and a region.

The awareness of brand development in the whole society has gradually increased, the atmosphere of brand development has become increasingly strong, and the brand development action has become more and more firm. Promoting the development of high quality with brand building has become an important practice in the structural reform of supply side.

The "brand" of Chinese brand day will also become a banner of national brand promotion.

In April 24, 2017, approved by the State Council, the year May 10th was set up as "China brand day".

By organizing brand exhibitions and international forums, we will demonstrate the achievements of China's independent brand development, expand the awareness and influence of our own brands, shape the good image of China's own brands, establish the concept of brand economic development, promote all-round and pragmatic cooperation in brand development, and promote the building of brand power.

In May 10, 2018, 7 ministries and commissions such as the national development and Reform Commission and the Shanghai municipal government held the "first China independent brand Expo and China brand development international forum" in Shanghai. More than 600 famous brand enterprises took part in the Expo. About 1000 Chinese and foreign guests exchanged dialogues on the theme of "Chinese brand and world sharing".

"Brand is not only an external expression of quality, but also carries a lot of emotion and fashion."

Jiang Xiao Juan, President of the Chinese Academy of management and the school of public administration, Tsinghua University, said that in the high quality development stage, quality improvement and brand building are the necessary options.

High quality growth also provides new opportunities for brand building.

To seize the opportunity and promote the construction of the brand is a powerful grasp of China's economic ladder.

According to fortune's list of the top 500 enterprises in the world in 2018, 120 enterprises in China are ranked second in the world.

According to the world brand lab's 2018 500 list of the world's top brands, 38 enterprises in China are ranked fifth in the world.

Hermann Simon, a German manager and a pioneer of the concept of invisible champion, analyzed that 67% of the 500 most valuable brands in China were worth more than 95% in the domestic market.

This means that most of the Chinese brands are strong at home and far from globalized, and there is a need for continued breakthroughs in the future.

He pointed out that the best foundation for brand globalization is "real" innovation.

"If we insist on brand building and globalization, China's manufacturing can bring more value to the people of the world."

Talking about new vitality

At the opening ceremony, Li Qiang, Secretary of the Shanghai municipal Party committee, pointed out that the brand is concentrated on the pursuit of excellence, the commitment to uphold the credibility, the spirit of continuous innovation and the inheritance of cultural heritage.

We should not only let the old brand and the old brand renew their youthful vigor, retain the historical memory of China's industrial development, but also show the new achievements of the new era, and create a number of new brands representing the strength of contemporary China, such as blue sky dream, Chinese core, innovative medicine, intelligent manufacturing and future cars.

Brand is the ring of time engraved on the product, and is the memory of life created by trust.

In the elegant exhibition hall of the Shanghai Exhibition Center, so many elderly people came together to linger in those scenes, and sigh at the old objects, especially when many middle-aged and old people try to ride "old" "phoenix" and other old brand bicycles.

In addition to bicycles, there are more than 60 old brand brands, such as Rabbit candy, Shanghai brand watch, purple purple brand, and so on. It tells people about the development story of crossing over 300 years through the exhibition of "time tunnel".

Many of the audience members took photos here. They said that these familiar brands and scenes brought back their memories. They are like old friends in life. They always remind people of the years they passed through, and the process of growing together with those brands.

If these old brand names remind people of history, then the brand of intelligent technology will bring you the present.

In the electronic information industry hall, Lenovo, Haier, SKYWORTH and a number of well-known domestic brands, the smart home life in front of the audience.

"When you are not at home, if relatives visit, you can control the smart door lock on the cell phone to let him in." the staff in the exhibition area of Lenovo Group introduced to the audience the way to manipulate home appliances with mobile phones.

The development of brand is closely related to our life. In the growth history of 200 Chinese brands in the 13 exhibition areas, everyone's participation is also a portrayal of the development of the times.

Believe that the strength of the brand, Chinese enterprises can go further.

In April this year, the director of the national development and Reform Commission introduced the brand day activities in China, setting up the experience area of independent brand consumer goods, in order to create an interactive experience scene, so that consumers can feel the charm of Chinese products, enhance their own brand sentiment, and tap the potential of consumption to promote the formation of a strong domestic market.

Jiang Xiaojuan believes that China's brand building has a very favorable condition, the national brand is strong in the formation, manufacturing, traditional culture, network and digital technology applications are very strong, and in addition, the strength of the government and enterprises to join forces.

"China is also facing some challenges. As long as we seize the opportunities and work together, the international influence of Chinese brands will rapidly increase."