Han Yi Zhi And May 18Th Invited You To Meet Hangzhou.

Recently, a topic named "Han" savoir-faire And at home and abroad fashion designer integration platform Chinese show advertising to refresh friends circle. The advertising guide is the eye catching: at the height of the international fashion standard, we redesign the resources at home and abroad, and the 500 autumn and winter burst has just begun.

Who is it?

What new configuration has it made for design resources at home and abroad?

What changes will it bring to the domestic fashion industry?

Before answering these questions, we might as well take a look at the current situation of domestic garment enterprises and distributors.

After more than 30 years of rapid development, today's Chinese clothing industry has shown an overall oversaturated state. From high-end to low-end clothing, from the first tier cities to the five line market, there is already a vast array of overcapacity, excess volume and overcapacity. Clothing enterprises online and offline competition is fierce, more and more clothing sales performance cliff decline, clothing people feel puzzled and confused!

Where is the way out for the future?

In fact, over the past few years, more and more clothing people have realized that "good products" is the first element of the survival of enterprises. Only those with distinctive brand style and high quality and high price can have the future, and the strong original design ability is undoubtedly the root of building the core competitiveness of garment enterprises.

However, it is hard to form a strong original design ability.

As an integrated platform for innovative fashion designers, the first group of designers in Italy has experienced many front-line brand practitioners. There are also many independent designers who have experienced showroom in Europe. After signing with them, savoir-faire He did not rush to coax up the designers, but took them to the key consumer cities in Hangzhou, Shenzhen, Guangzhou, Shanghai and other places to conduct in-depth inspection. Meanwhile, it was butted with the designers team and mainstream suppliers, so that Italy designers could fully understand and grasp the needs of China's consumer market.

Overseas designers explore the market.

Behind it is the sinowis (Hangzhou) clothing and apparel company, which has over 20 years of entity management. As a well-known women's clothing brand enterprise, "sinarvis clothing company" has provided a perfect supply chain system for Italy designers. From design plate making to sample clothing, from production control to accessories accessories, both human and material support are strongly supported.

Mr. Ying Renzhong, chairman of the "sinwis clothing company", said that the first step for the original design of Italy designers is to "restore". The version, profile, color, seasoning and so on should be done in place. The second step is to "landing", the style is not good enough, but the key is to sell well. So, "Han" savoir-faire We must continue to introduce and efficiently connect overseas designers, and connect with the "local atmosphere". We will restore the international level of creative design to the mainland, upgrade ourselves to the floor, and constantly launch the fashion products that are in line with China's consumer market preferences and cost-effective.

Overseas designers working in communication.

In May 18th, the Chinese fashion show designer's platform for fashion designers will be held in Hangzhou, and China will continue to the static order meeting in May 25th. There are nearly 1000 Chinese women's high-end fashion ladies from all over the country. Han savoir-faire "China show" is not only a collection of original fashion design at home and abroad, but also a high level of global design resources. It will integrate excellent overseas designers and foster local designers team to form original and international linkage, international fashion and local needs, and meet the growing demand of Chinese people for a better life.

It is reported that the winter wear of the main brand "beauty garden" of sinatair (Hangzhou) clothing and apparel company will also be held jointly with the "Chinese show" activities.

[friendship forwarding; source: Hangzhou women's clothing trade association]