ABC KIDS Won The "2019 China'S Annual Influence Brand" For Its Prosperity And Ingenuity.

In May 19th, the theme of the "2019 (sixth) China brand influence evaluation campaign" was launched in Beijing with the theme of "adhering to the brand to promote the artisans spirit and promoting the high quality of economic development".

With its strong brand strength and strong influence, it has won two honorary titles: "2019 China's annual influence brand" and "2019 China brand influence annual figures".

The launching of this event is carried out by the Organizing Committee of China brand influence evaluation, the Beijing intermediate Research Institute of economics and information technology, the Organizing Committee of the China International Business Brand Culture Expo, the China enterprise daily, the people's daily, the market news network, the China International Brand Strategy Research Center of University of International Business and Economics, and the discovery brand column group.

With the advent of Chinese brands, we will focus on brand influence to the community through professional activities and authoritative evaluation, and display excellent brand enterprises, offering wonderful contents for China's brand development and helping them move forward.

In recent years, China's children's shoes and clothing brand.

To pay tribute to Chinese children's shoes with professionalism, dedication, concentration and expertise has not only been the forefront of the industry in the field of product innovation, but also constantly innovating in product experience and product design.

According to the statistics of Euromonitor Passport database, the top 10 brand market share of China's children's shoes Market in 2018 was 15.20%, while the market share of ABC KIDS was as high as 3.6%, ranking first in the children's shoes market.

The promulgation of the two awards is undoubtedly the best proof of the influence and strength of ABC KIDS brand.

How can ABC KIDS achieve such a success? Behind it, it has excellent marketing and contributions. Let's announce it one by one.

Ingenuity and vitality

A good brand must be inseparable from good products. The product is the core competitiveness, and it is the main carrier of communication and interaction with consumers.

Product quality, as the lifeline of an enterprise, is the most authoritative voice producing system in the fierce market competition.

ABC KIDS is well versed in this way. Over the years, he has been adhering to the spirit of "ingenuity" and returning to the original idea of children's shoes design, putting the quality of products in the first place. Combined with the growth characteristics of children, he strives to maximize and optimize the product attributes of comfort and durability, and at the same time ingeniously integrate into technology and fashion elements to create a unique product advantage.

ABC KIDS has won the first place in the market share of children's shoes products for many years. It not only confirms its leading position in China's children's footwear industry, but also the best interpretation of its "ingenuity".

However, ABC KIDS has not stopped there, but has a broader industry structure and wisdom vision. By reinventing the brand personality, giving the product and the brand's strong vitality, it will carry the ingenuity into the end.

ABC KIDS as a brand with a temperature and position, adhering to the great vision of serving the children of the whole world, deeply perceiving the needs of consumers with the brand concept of "professional love for children", starting from the care of human nature, narrowing the distance from parent child relationship, and giving the core of the brand more fullness.

ABC KIDS's birthday red shoes are emotionally linked to parents and children, combining product design concepts, using love to infect love, making love more loving, giving consumers a great emotional resonance.

Practicing public welfare to highlight brand influence

A good product is fundamental, and a more diversified and innovative marketing layout is a catalyst to promote the rapid expansion of good products in the market.

ABC KIDS always adhered to innovative marketing and promoted diversified development of the whole channel, especially for many years since the implementation of various social public welfare undertakings, which has highlighted the social responsibility and brand responsibility of an enterprise.

When environmental problems such as haze, animal and plant extinction and resource depletion continue to worry us, ABC KIDS takes the initiative in marketing layout, actively responds to the call, takes "environmental protection" as a unique breakthrough point, adheres to the road of sustainable development, and makes practical efforts to become a leader in the field of environmental protection.

The new series of environmental protection products such as "lost partners" and "reborn beauty" are in line with the most popular color and germination design nowadays. With the help of lovely cartoon characters, children are fully concerned about environmental protection and love nature.

Although many beautiful creatures have disappeared, the design and reconstruction of environmental labels or discarded objects through the imagination of innocence make them look wonderful again.

The integration of environmental protection and design concepts and "environmental protection" marketing at the same time manifests individuality.

In fact, ABC KIDS has been planned in the field of cross-border cooperation, brand building and marketing innovation.

2018 officially selected as the CCTV children's channel "China parent-child program", through the national platform to help create super brands, and strive to sponsor the world's top children's talent show.

A series of public welfare undertakings such as "children's music growth reality show" Xinsheng fan "," pony star parenthood marathon "and other public welfare undertakings such as" warm China line "and" New Year's new clothes "have been actively launched. A set of" resonance combination boxing "has come down. ABC KIDS has established a good brand image, strengthened its stickiness with consumers and expanded its brand influence. It has shown a social responsibility and good brand influence as a brand that is honored as" 2019 China's annual influence brand ".

Qi Xiaoqiu: take care of every child with heart.

The long-term and steady development of an enterprise is inseparable from the humanized product design, the personified brand vitality and the ingenious enterprise culture. But behind a successful enterprise, there must be a leader with thought, courage, responsibility and pattern. She is the soul of the enterprise and the guide of the steady progress of the enterprise.

The reason why ABC KIDS can achieve such a great success today is that she has to mention a person who started her own business and set up a pioneering image of women's self reliance and self reliant entrepreneurship with the entrepreneurial passion of setbacks. She built ABC KIDS as a well-known brand of children's shoes for children, and now sells more than 2000 sales outlets all over the country. She always adheres to the vision of "serving the global children" and is committed to providing children with fashionable, comfortable, technology and environmental friendly children's shoes and clothing products. She is the starting point of the ABC KIDS president, and she is also the guardian of every child in China -- Ms. Qi Xiaoqiu.

The selection was made by Ms. Qi Xiao Qiu.

The outstanding contributions and outstanding brand innovation and influence stand out from the many entrepreneurs who have won the award, and have the highest honor of "2019 China brand influence annual figures".

Behind this honor, Ms. Qi Xiaoqiu carries countless hardships and sweat.

Since 2005, Ms. Qi Xiaoqiu has been working hard to develop footwear for children, with a spirit of perseverance.

She firmly believes that only when a country has a family and a strong motherland can the development of enterprises bring about a harmonious family. Through a series of patriotic education, all employees can become a moral Chinese.

She always adhered to the brand concept of "professional love children" into every process of product development. From the choice of raw materials, product development, design and quality control, she always believed that child care would take a small step and change the world's great strides.

Today, Ms. Qi Xiaoqiu has launched an effective corporate culture.

She believes that simple quotations contain great information and love.

She said that in the future, she hoped everyone would speak and would like to say that they could find great strength from the corporate culture.

At the same time, in order to push forward brand development and expand brand influence, we can better serve consumers.

From product to idea to public welfare, the enormous brand influence created by people's strength has led ABC KIDS to go to its own peak glory step by step. In 2019, we believe that ABC KIDS will continue its initial brand belief, solid product quality, brand spirit, exert its brand influence, take care of children all over the world, strive to forge ahead and march forward in the future with the blessing and encouragement of these two honors.