Interpretation Of Craftsman Spirit With Love ABC KIDS President Qi Xiaoqiu Won The 2019 China Brand Influence Annual Figure.

May 2019 18 -19, by the China International Business Brand Culture Expo Organizing Committee, China Enterprise News Group, people's daily, "market report online edition", University of International Business and Economics China

The 2019 (sixth) China brand influence evaluation conference, jointly sponsored by the strategy research center and the discovery brand column group, was held in Beijing.

Starting stock (Stock Code: 603557) Limited ABC KIDS President Qi Xiaoqiu won the "2019 China brand influence annual figure".

The theme of this event is "adhering to brand drainage, promoting artisans spirit and promoting the high quality of economic development". With the objective evaluation methods such as online public opinion monitoring, big data, cloud computing and expert review, we have introduced a group of high quality enterprises that have enhanced their capability of independent innovation, striving for excellence, enriching product varieties, improving product and service quality, striving to create first-class brand image and making outstanding contributions to them.

Brand is king, deep change is brand new.

Under the new normal economic situation, how to face the increasingly complex and fierce competition environment and meet the needs of the new generation of parents has become a problem that must be considered for children's shoes and clothing enterprises that have been developing rapidly for ten years.

Qi Xiaoqiu made an overall integration of ABC KIDS's brand chain, product chain, channel chain, marketing chain, communication chain, talent chain and other aspects through integrating internal corporate culture, gathering top talents, upgrading brands comprehensively, strengthening external channels and distributors.

It is strategic brand layout, accurate and clear market positioning, intensive farming channel strategy, and professional technology product strategy that enable ABC KIDS to achieve a brand new image and change in a short time.

Category "more than 200 million children in China, we break through 100 million pairs" sales miracle, for many years has occupied the first market share of children's shoes.

There are up to more than 2400 national entities terminals, and have been integrated into the global business channel such as Tmall. The brand image of "professional love kids" is more popular among the people.

Product craftsman, real details gain word of mouth

Qi Xiaoqiu has always maintained his love for children's shoes and clothing products.

Qi Xiaoqiu always believes that products are the soul of shoes and clothing enterprises, products are the foundation of all enterprises, and based on this, the product based strategy is put forward, which promotes ABC KIDS to return to focus on products themselves, pay attention to user needs and product design, and continuously increase R & D investment in products.

Under this strategy, ABC KIDS's first 3D print children's shoes were successfully unveiled in 2018.

Since then, professional and technology have become synonymous with ABC KIDS, which has once again proved Qi Xiaoqiu's excellent market acumen and industry insight.

In the ABC KIDS, Qi Xiao Qiu is often considered to have almost crazy "paranoia" on the product, and even often on the two day before the new product conference is about to start, because some products have minor problems, they announce the temporary withdrawal and comprehensive revision.

The high reputation of ABC KIDS children's shoes is precisely due to Qi Xiaoqiu's seriousness and seriousness.

Partners often call her "President of women" and "product president". Qi Xiaoqiu never cared about this.

She believes that mothers are women, and women have unparalleled natural advantages in understanding children's products.

Every time a public speech is delivered to the product part, the audience applauded loudly, as well as the speech and manner of the spring breeze and the professional and solid speech content, which is most vividly reflected in Qi Xiaoqiu.

In the face of the gradual deepening of reform into the deep water area, ABC KIDS also needs a leader like Qi Xiaoqiu who will "temper the refining industry".

Public spirited and caring for children due to great love

At the recent ABC KIDS brand marketing conference, Qi Xiaoqiu shared with more than 2000 dealers and franchisees: "I have been learning" conscience ", and" conscience "has taught me the power of cause and effect, kindness and strength.

It can be said that the formation of ABC KIDS "love culture" is inseparable from Qi's personality charm.

In Qi Xiaoqiu's view, "love" is the only thing that is "love".

The most solid foundation.

Qi Xiaoqiu himself is also very enthusiastic about the public welfare. He has made great efforts to spread brand love and led ABC KIDS to donate and donate to poor children and left behind children regularly through welfare homes, hope project, China children's foundation and other organizations every year, and become a model for fulfilling social responsibility and investing in public welfare.

Recently, under the initiative of Qi Xiaoqiu, ABC KIDS and the China children's Youth Foundation officially launched the "Ai Bao growth plan", which is creating a better environment for the healthy growth of children. It also takes this opportunity to appeal to all sectors of society to pay attention to children and pay attention to public welfare.

Run for love, dream together.

Qi Xiaoqiu said he could win the "2019".

It is a great honor to be honored with the influence of the year.

In the future, ABC KIDS will base itself on the "love culture" and continue to produce professional children's shoes and clothing products with strong market competitiveness, and establish a brand with global influence, so that the whole world can witness the strength of Chinese children's shoes and clothing brands.