The 2019 Member Of The Second National Textile Product Development Base Was Held At Jiangnan University.
In April 22nd, the second member of the 2019 national textile product development base was launched in April 22nd.
Relying on the "functional textile product development technology innovation alliance", with the theme of "sports function product development", the activity focused on the development trend of personalized, high-grade and diversified textile consumption demand, combined with various functional fibers and functional textile finishing technology.
Li Bo, deputy director of the Productivity Promotion Department of the China Textile Industry Federation and deputy director of China Textile Information Center, said in his speech that he hoped that members of the base enterprises should rely on the platform of the alliance and enhance the ability of product development and the advantages of the product development system based on the principle of complementary resources sharing of industrial advantages.
Ma Lei, technical director of China Textile Information Center, analyzed the market research of functional textiles. He said that the market demand is changing, consumers are paying attention to efficiency and pursuing the best price, and the demand for personalization and fashion of goods is increasing gradually, showing the trend of consumer demand upgrading and rationalization. Understanding consumer's purchase behavior, demand and willingness to pay psychological premium for functional characteristics can provide decision-making basis for functional textile clothing production and operation enterprises.
In addition, Chen Pengfei, head of research and Development Department of Changle Heng Shen synthetic fiber science and Technology Co., Ltd., Wan Ailan, associate professor of textile and Clothing Institute of Jiangnan University, Chen Baishun, director of apparel supply director of Limited by Share Ltd, and Chen Baishun, director of research and development, Zhao Heng, deputy director of R & D center of Wuxi Connaught Textile Technology Co., Ltd., Duan Wuhai, textile manager of global application technology center, Luo Yaofa, deputy general manager of dragon group (China) Co., Ltd. shared their experience in product development from different angles.
After the meeting, participants also visited the knitting technology engineering research center of the Ministry of education of Jiangnan University, the garment sewing workshop of Heng Tian enterprise, the sample room and the exhibition hall of the brand image of Song Di.
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