"Sustainable Origin, Sustainable Future" Brings In-Depth Sharing Of Topics.

Return to the origin in real time.

In order to better face the future.

Brand sustainability has been seen as a "good possession" and has now become a requirement and basic expectation of consumers.

What exactly does a brand do to make young people feel relevant, credible and able to motivate their actions?

Next, innovative art director, curator of Museum of Contemporary Art in ten Hetian City, Ms. Koike Ichiko, founder of Muji, textile designer, and MS. Sudo Reiko, a Muji communication consultant, will share in-depth discussions on the topic of "sustainable origin and sustainable future".

Koike Ichiko: first of all, I want to start with the story of the creation of the intangible art. At that time, we had a group of like-minded people who planned to bring some new things that could make life better for consumers.

We made a very classic advertisement of mandarin fish, and the slogan was "mandarin fish is all mandarin fish".

Usually, the mandarin fish will be thrown away as scrap. We think such waste is unnecessary.

From this to the three characteristics of the development of MUJI products, one is the strict selection of raw materials, the two is that the manufacturing process is as simple and environmentally friendly as possible, and the three is that the packaging is simple and not wasted.

Sudo Reiko: what Mr. Xiao Chi said about the advertisement of mandarin fish is very relevant to my topic.

For silk, we usually use the middle part, cocoon head and tail silk, because they are rough and hard, and do not match the needs of silk weaving. They are usually thrown away. However, we try to make it as useful as possible, so that cocoons are cocoons all over.

For example, I made full use of the waste of cocoons, and worked with the craftsmen weaving the silk shoes to make silk silk cocoons and coarse silk hybrid slippers, and weave them into UV resistant caps, and weave them into more compact textiles for making bags. This is a project we have been developing.

Koike Ichiko: the use of miscellaneous silk is very consistent with the point of view of Muji. Muji needs to consider repeatedly returning to the origin, starting from the origin and thinking again, so that it will not deviate from our original mind and development track.

Sudo Reiko: in order to better achieve effective use, I founded a studio specializing in fabric development and research in 1984. So far, I have worked with Japan about more than 80 fabric production bases to work together to develop new fabrics, and have developed more than 2500 kinds of fabrics, 65 of which are collected by various art institutions in the world as collections.

The fabric of the rust pattern is made of the fabric of the rust pattern, which is immersed in the disused rust iron water pan. I often use a material such as Japanese handwork and paper, cut the paper into two millimeter wide strips, and interweave it into fabric made of silk double gauze. We also use the very fine stainless steel fiber as a yarn for textiles to develop a more special stainless steel fabric, and then burn the marks of the roasting with the fire gun to make the pattern. We also use traditional origami as the inspiration to develop the fabric. In the process of weaving, the place where the crevice is heated will contract the special yarn, and let it soak in the hot water instantly to shrink, and then shrink it into a state of Valley rolling and origami. For example, the use of a 1994 development.

Koike Ichiko: This is also very consistent with the concept of Muji. Muji also has an important retrospective project. Its significance is that in the process of product development, it pays great attention to the original form in daily life, looking for the simplest and simplest state that they should have, and then commercialize it.

The project team is searching all over China, Japan and many parts of the world for objects that conform to the philosophy of life without printing, and opened a special shop for Muji printing in South Qingshan, Tokyo, Japan in 2011.

Sudo Reiko: we also cooperate with Muji development, search for many skills in Japan, find many kinds of dyeing and weaving technology, and understand the workmanship and survival status of the craftsmen. We have worked with them to develop many new products. This activity has been continuing since 2011.

At present, they have applied the more complicated textile techniques in dyeing technology. They still insist on using traditional textile technology to make special blue dye fabrics. This kind of Kurume clam is characterized by the appearance of dashed lines. The appearance of this kind of pattern is tied up with cotton thread by hand on the yarn at the stage of yarn. This work is very time-consuming and energy consuming. Now we are improving this technology. The yarn is made by machine. The bundled yarn is then dyed with the Japanese indigo dye. After dyeing, it will be outdoors in good weather. The cotton bundles will be removed and dried by hand, and the yarn will be dyed to machine spinning again. We first visited Kyushu Island in southern Japan, where we found very interesting fabrics, and then developed new products. The origin of Kurume mussel in Japan belongs to blue.

At present, there are more than 100 factories and dyeing and weaving bases that we visit. The traditional Japanese dyeing and weaving bases and production fabrics are closely related to people's lives. The work we have investigated and studied is very meaningful.

Koike Ichiko: to understand the fabric coming and going in daily life is not only a topic of concern for fabric producers and clothing practitioners, but also a meaningful thing for everyone to understand the origin of objects in our daily life, to review our life and to return to the origin of our life.

Sudo Reiko: some primitive factories are very old, but they can produce what we want.

Koike Ichiko: Japanese Muji also has another item, Remuji, which reproduces a series of new products with the leftover leftover yarn of textiles. Remuji is the meaning of product regeneration.

Sudo Reiko: Muji has been involved in recycling waste clothes and converting it into new energy sources of ethanol in 2010. Up to now, 4754 kilograms of old clothes have been recovered, and the conversion to dye energy is 1663 litres.

Koike Ichiko: in recycling old clothes, we find that many clothes are in a very new state. We will manually select this part of clothing and continue to use it as a garment.

Sudo Reiko: since 2013, we have taken these selected old clothes that are still of good quality to the famous Japanese jeans garment production base in Okayama factory to re dye the blue dye and turn it into a product that can continue to be sold and used.

We are also working with Japanese fabric manufacturers to develop a waterproof fabric that does not require waterproofing coatings and chemical coatings. This fabric will become a raincoat and will be sold on MUJI products this year. This is one of the examples of the wisdom of ancient life and the combination of modern technology and new products.

Koike Ichiko: in fact, in 80s of last century, the famous Japanese fashion designer Shan began to make fashions with the technology of ancient raincoats and launched a series of designs.

Sudo Reiko: it is also affected by this. I started experimenting with paper making in 1993 and 1996.

Koike Ichiko: when we do a lot of product development or do a lot of things, nature is our inexhaustible teacher.

The philosophy of Muji has always adhered to this philosophy.

In April 4th, Muji also opened the world's largest flagship store, MUJI GINZA, MUJI in Ginza, Tokyo, Japan. All the innovations in the past two years have been integrated into the flagship store.

It is reported that in the 13 storey super large space, covering MUJI Diner, MUJI flagship store, MUJI HOTEL, MUJI SUPPORT, ATELIER MUJI GINZA.

From eating, playing to living, MUJI just continues what has been done: use simple, environmentally friendly, simple design and products to bring you back to life itself.

This also enlightens the industry. The road to innovation and innovation is far away. Don't forget your original mind and go back to the origin.