If The Internet Brand Han Du Yi House Wants To Open A Physical Store, Will You Support It?

Han Du Yi house, as an enterprise founded by "Amoy brand", has always been a mysterious company.

In the public encyclopedia entry, the vision of Korea's clothes house is to become a global brand incubator with global influence.

In December last year, Han hung on the new three board to become a pparent public company, a series of data, and let the family begin to accept public supervision.

2016 behind the bright eye, the growth rate is urgent and needs new incentives.

In recent years, relying on Taobao's system support, a batch of "Amoy brands" has developed rapidly, such as "Han Du Yi house, seven grid, three squirrels" and other brands are now relatively mature, and in recent years, in addition to relying on the platform, Han Du house has built a relatively complete electricity supplier system.

The 2016 annual report released by Han Du Yi house showed that the annual operating income was 1 billion 432 million yuan, an increase of 13.67% over the same period in 2015, and net profit attributable to listed company shareholders was 88 million 338 thousand and 900 yuan, an increase of 160.96% over the same period last year.

Profit growth is far more than revenue growth, very bright.

However, there are still media attention that the growth rate of the two indicators of Korea's electricity supplier's revenue and net profit has declined to varying degrees compared with 2015.

Data show that the business revenue and net profit of Han Du electricity supplier in 2015 increased by 51.55% and 188.41% respectively over the same period in 2014.

Some analysts believe that sustained growth can benefit from the multi brand strategy of Han Du Yi she.

According to the annual report, the business revenue of the Korean clothing shed women's clothing increased by 17.30%, and the category of other women's wear brands increased by 48.68%.

The middle and old age brand "Di kuina", the sweet girl dress brand "Nana diary", the fast fashion big code women's clothing brand "fan Quinn" increased by more than 110%; the children's clothing business income increased by 35.01%, the children's clothing brand "honeypig" increased by 251.97%.

Some commentaries believe that the financial report can reflect that the multi brand strategy of Han Du Yi house since 2014 (which was a loss in 2014) effectively supported the revenue and growth of the 2015 and 2016 fiscal year, but the growth rate has slowed down.

After the Han ban, the star effect of Korea's clothing house is affected.

It is worth noting that in 2016, the star effect of "Han Du Yi house" slowed down.

In 2014, Han Du Yi house was invested in StarVC by three famous artists Li Bingbing, Huang Xiaoming and Quan Ren. Although three people occupied 1.5% of the shares at that time, the star effect made the brand recognition of Han Du Yi house rise significantly.

From the Baidu index, Huang Xiaoming and other celebrities' shares and Gianna Jun's endorsement of Korea's clothes house gave him a short break in 2014. Meanwhile, "Internet Entertainment + star business + fans economy" has become the mantra of Zhao Ying's founder.

Prior to this, Zhao Yingguang, chairman and CEO of Han Du Yi she Electric Group Limited, once revealed that Han Du Yi house has very high requirements for signing artists. There are three main points:

1., we must be able to represent Korean elements. It can be Korean star. It can also develop good domestic artists in Korea.

2., we must be popular stars and first-line stars.

3., we must be able to represent youth, fashion and vitality, because this is the location of Han Du.

However, since 2016, the news of "Han ban" has been circulating in the market. The main contents are: banning Han Star's Chinese performance; stopping the new Korean cultural industry company's investment; stopping the Korean idol group's performance for more than 10 thousand spectators; and prohibiting the signing of new Korean TV series and variety show cooperation projects.

At present, the restrictions on Korean influence on the influence of Korean star, the business circle may also be affected by the choice of advertising artists.

According to the records of Baidu encyclopedia, in 2016, there was only one incident of cooperation between the Korean family and the star, that is, Yin Haiying was the ambassador of Han Du's clothing sunkui.

Prior to that, Han Du she had signed Gianna Jun, Ann Zai and Park Shin Hye.

It can be seen that Han Du Yi house is more cautious in the choice of spokesperson.

Regarding this matter, the staff of Han Du Yi House said to the speed road network that Han Du Yi house has been signing stars constantly, but the decision is generally prudent. The Korean clothing house will not take away the "star effect" hat in a short time, and the contract will still be dominated by Han Xing.

Will you visit the shop under the line of Han Du Yi house?

In 2017, Xiaomi, Jingdong and other companies have been shouting and wantonly opening offline stores.

However, compared with the two mentioned above, the clothing category of Han Dashe may be more reasonable, because whether it is storefront or brand potential, compared with the traditional offline brand, the Korean clothing house does not fall.

The reporter understands, the three squirrels for the Amoy brand had the idea of setting up shop next year, and three squirrel founder Zhang Liaoyuan has said that the whole retail channel is definitely an inevitable trend, because where the consumers are, where three squirrels are going.

Meanwhile, according to data released by three squirrels, in September 20, 2016, three squirrels first opened a line store in Wuhu, Anhui. The sales volume reached 2 million 400 thousand in the first month, and the average daily sales reached 150 thousand yuan.

In the reporter's inquiry to many female interviewees, most of them also expressed the expectation to the shop under the line.

According to the layout under the line, the speed road network called the relevant person in charge of Han Du Yi house, which indicated that the development plan was an internal secret, and it was not convenient to disclose it for the time being.