Aiming At The Diversified Economy Of "Accompanying Economy" + Can Children Become The Breakthrough Of Upgrading?

Children's formats are the third major formats of shopping centers after the two major formats of retail and catering.

The parent-child economy is also changing with the new generation of parents' childcare concepts and ways. In the constantly innovating children's formats, the growth of children's consumption market has already reached 4 trillion and 500 billion yuan.

Children's retail, children's culture and education, children's amusement and many other single item formats have been arranged in the shopping center. With the entry of competitors, the problem of brand homogeneity and high repetition rate has been exposed.

The single brand market dividend gradually disappeared, and the mature brand began to seek new opportunities for development in the "experience economy", aiming at the "accompanying economy" and developing a new mode of "children +".

Diversified formats + children's interaction to promote circular consumption

The emerging children experience brand has broken through the barriers of children's market development through the integration of formats.

To promote circular consumption through integration, to bring multiple business opportunities, to meet customer needs, to achieve the siphon effect of children's consumption of "1+2" and "1+4" through family participation, and to form a multi customer layer of household consumption.

After many front-line city layout, Tianjin has also followed up rapidly. In recent years, Tianjin has also followed up rapidly, the Fairchild paternity theme restaurant on cloud home, the mamakids paternity theme restaurant in islandan, the Hang Lung LOLLYPOP parent-child restaurant in Heng lung, and the three color bear paternity restaurant in Shui Hui City.

Today's parent-child restaurants are already everywhere.

The parent child restaurant has created an interesting dining atmosphere, creating a theme scene, providing entertainment, early education, DIY and other entertainment facilities. The restaurant has become a playground for children.

Parents can enjoy their eating time easily when their children play with pleasure, and the "accompanying income" is magnified to drive family customers.

As the children's theme restaurants have settled down, the shops that advocate the concept of "parent child concept" have been blowing up a new trend in Tianjin.

Businesses seize children's resistance to haircut and introduce children's haircuts.

For example, the TiTi kids professional parenthood salon in Tianjin is designed to provide children with a safe and relaxed haircut atmosphere.

At the same time, the "Mum coffee" has been prepared for the accompanying parents. Since then, it has become a happy thing to "accompany the child to cut hair" and become a fashionable place to gather family and family.

In addition, children's medical institutions are gradually entering the shopping mall, which not only opens the new mode of operation such as "human touch" and "enjoyment" in domestic medical institutions, but also puts a strong heart in the market facing "difficult to rent".

In fact, more than 30% of medical clinics choose to enter shopping centers in foreign countries, especially in the United States. On average, there are more than two medical service providers in each shopping center, and according to consumers' convenience, beauty and other appeals, they will also extend to health catering, drugstore and other related industries.

There are still a lot of gaps to be developed in China's medical and children's market.

Format portfolio can not be solely based on speculation, deep operation is the key.

According to the observation of Tianjin children's market, the price of dishes in parent child restaurants is slightly higher than that in ordinary restaurants, but there is no obvious advantage in taste and production technology.

Although children's hairdressing is more creative and suitable for children's aesthetics, the shape design is different from the ordinary barber shop.

But the lack of child care products, the details need to be upgraded.

Children's medical institutions focus on children's sense of amusement experience, but at present there are fewer categories in Tianjin, and only dentistry has entered the shopping center, and there is a serious market vacancy.

Diversified formats and children are the innovation of business format and the breakthrough of breaking the children's market limitations.

The shop decoration of children's formats is mostly color, cartoon and visualization, which caters to the aesthetics of the consumers of this age group.

Businesses also do a lot of additions in children's peripheral products and waiting and play experience spaces, providing more experience in the scene and surrounding services.

In the era when the "parent-child economy" broke out, what businesses really need to do is gradually enrich the content of children's service industry, and guide parents to leave happy memories with their children, so that brands can grow healthily together with their children.

It is not just a mere formality. Paying attention to operation is the road of long-term development.