What Is The Potential Of Shopping Center Fragmentation Business Opportunities?

Now there are many new business opportunities, such as doll machines, lipstick machines, sharing massage chairs, mini KTV and so on.

The emergence of these net red machines represents a diversified consumption concept, especially the fragmentation consumption mode is becoming more and more prominent.

It is even regarded as "the next draught".

According to industry analysis, the consumption of fragmented consumption is very small, so some people call it "small consumption", but because of low cost and high flow rate, there are large profits.

Consumers stop spending time in the fragmented time, and spend less time to meet the demand.

Although the amount of fragmentation consumption is not large, the revenue is considerable.

A doll machine seller said: "a basic doll machine can easily enter 10000 yuan, less than a month to return to the book."

The mini KTV manufacturer also said, "our products are less than 20 thousand yuan per unit, and some can be returned in one or two months. The situation is bad for five or six months, depending on the passenger flow."

The outbreak of lipstick machine, doll machine and fortune bag machine is very popular, which is closely related to the catalysis of social platform.

Many consumers said in an interview that dolls on dolls do not necessarily care about the results. Whether they are caught is not important, but they enjoy the process of grasping.

The lipstick machine is designed to satisfy girls' love psychology. It can not only spend less money on entertainment, but also get the lipstick that they like.

It also has different freshness and anticipation for the unknown.

However, it is undeniable that even though the net red machine has taken a firm foothold in the fragmented consumer market at this time with its unique entertainment attributes, how should we enhance user stickiness next?

The location of net red is an advantage at the beginning, but it will soon become an advantage without further improvement in the market mechanism.

The existence of net red machine is to meet consumers' fragmentation time. Although the volume of traffic is considerable, there are few repeat customers, and the duration of novelty is short. It is possible that consumers lose interest after playing several times.

On the other hand, many businesses are looking at the new business opportunities of low cost and quick return. A large number of net red machines will pour into the market, which will cause a certain degree of spillover. The phenomenon of oversupply is not conducive to the long-term development of this format.

Some media commented that now the net red machine has not been popularized in some two or three line cities, and it is still unknown to some consumers. But after the draught, whether the net red machine can retain customers is still unknown.

In the near future, there will be new commodities crowding the market. It is not known how the future direction of net red machine will develop.