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    UGG Mother Broke The $2 Billion Mark In The Fiscal Year.

    2019/5/29 11:20:00 11656

    UGG

    Deckers Brands, the famous UGG brand company and the outdoor apparel group Deckers Brands, announced the fourth quarter and full year financial results of the 2018/2019 financial year on. Its annual sales increased by 6.2% over the same period last year, breaking through the mark of $2 billion, and its outdoor brand Hoka One One was particularly strong.

    Deckers president and chief executive officer Dave Powers said: "2018/2019 financial year is another successful year for Deckers group, breaking through the sales milestone of US $2 billion, achieving extraordinary profitability, and achieving our long-term goal ahead of schedule.

    With the advance of the strategic plan, we will continue to focus on the future brand positioning, strengthen the connection with consumers, continue to provide innovative product solutions, and enhance brand awareness and strength in the global market.

    The key financial data of Deckers for the fourth quarter of the 2018/2019 fiscal year ended March 31, 2019 are as follows:

    Net sales fell from $400 million 700 thousand in the same period last year to $394 million 100 thousand, down 1.6% from the same period last year, down 1.3% from the constant exchange rate.

    Net profit of US $23 million 970 thousand, diluted earnings per share of US $0.82, compared with us $20 million 620 thousand and US $0.66 in the same period last year.

    Net sales in the US market increased 1.2% to $252 million compared to the same period last year, while international sales fell 6.3% to 142 million 100 thousand US dollars.

    Wholesale channel net sales increased 6.4% year-on-year; direct channel sales decreased by 11.8% year-on-year, compared with 0.5% year-on-year decline in sales.

    The performance of Deckers's brands in the quarter is as follows:

    Hoka One One sales of $67 million 100 thousand, an increase of 33.2% over the same period last year.

    Ugg sales fell 7.2% to $239 million.

    Teva sales fell 3.8% to $52 million 900 thousand.

    Sanuk sales fell 11.7% to $31 million 500 thousand.

    The key financial data of Deckers for the 2018/2019 fiscal year ended March 31, 2019 are as follows:

    Net sales of US $2 billion 20 million, an increase of 6.2% over the previous year's US $1 billion 990 million, an increase of 5.8% according to the constant exchange rate.

    Net profit of $264 million 310 thousand, diluted earnings per share of $8.84, while 2017/2018 net profit in fiscal year was $114 million 390 thousand, diluted earnings per share of $3.58.

    Wholesale channel sales increased by 9.9% over the same period, while direct channel sales decreased by 0.1% over the same period last year.

    By brand:

    Hoka One One sales increased 45.4% to $223 million 100 thousand compared to the same period last year.

    Ugg sales increased 1.7% to $1 billion 533 million.

    Teva sales increased 2.9% to $137 million 400 thousand.

    Sanuk sales fell 9.1% to $82 million 600 thousand.

    Looking forward to the 2019/2020 fiscal year, Deckers predicts:

    Net sales between $2 billion 95 million to $2 billion 120 million and $8.20 to $8.40 per share after a dilution

    In the first quarter, sales are expected to be between 250 million and 260 million dollars.

    Source: Gorgeous writer: Jin Daiqian

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