Do You Not Know More About The Outbreak Of Maternity Industry?

No doubt, more maternal and child practitioners focused on the baby economy before, but underestimated the potential of their mother's own consumption, but the mother and child consumers changed.

Especially after the 90 and 95 mothers began to rise and become the mainstream population of maternal and infant consumption. They love themselves and pay more attention to the quality of products and the refinement of birth.

Whether in pregnancy, pregnancy or childcare, they are willing to pay for professional and quality guaranteed products and services.

With the gradual opening of demand for maternity products, the consumption of pregnant women is also widespread.

Compared with the older generation, in the face of rigid demand at different stages of pregnancy, pregnancy and childbirth, it is also more likely to choose high-end pregnant women and infant consumer goods to pay for products and services that are more professional and quality guaranteed.

In 2018, the online sales of the products and nutrition products in the maternal category increased by more than 30%. In the industry, the industry has shown that the market has been growing at an annual rate of 10% in recent years, and has become a big incremental market for the maternal and child industry.

Maternal and child industry observation at the end of last year, the single passenger economy, concern for super users, mothers group, is a major growth trend in 2019.

We found that the proportion of a mother spending on her baby and spending on herself is 1:5.

A few years ago, the market of maternal products was often neglected, and the proportion and level of consumer groups still need to be improved.

According to the industry data, the scale of the 16 year pregnancy market is 61 billion 800 million yuan, of which the proportion of maternity dress is 33%, the main consumer goods, and the degree of brand and concentration are relatively low.

But now, maternal consumption has become a big increase in the maternal and child industry.

People in the industry say that the production market has maintained an annual growth rate of 10% in recent years and will maintain a good growth rate in the future.

According to the data of maternal and Infant Research Institute, by the end of November 2018, the total retail scale of mother infant related categories reached 141 billion 680 million yuan, an increase of 24.6% over the previous period.

Among them, maternity products contributed 12 billion 380 million yuan, accounting for 8.74% of the industry, an increase of 22.9% over the same period.

At the same time, with the gradual outbreak of the maternity industry, more and more enterprises have entered the Bureau, not only the players who have entered the maternity industry, but also many downstream businesses who are engaged in the baby field.

In addition, we can see that the trend in the maternity industry is particularly obvious. More and more new brands and domestic brands dare to compete with foreign brands. They will catch up with foreign investment in the more subdivision category, and reshape the new pattern of the maternity industry.