Poor Performance Chairman Also Boarded Mount Everest? Pathfinder Responds To "Do Nothing": Testing Product Performance

The warmer weather ushered in the best climbing season of Mount Qomolangma every year.

Recently, photos of "heavy traffic jams" before the summit of the south slope of Mount Everest were circulated on the Internet: the "death zone" above 8000 meters, and a long queue formed on the ridge.

In the recent climbers who climbed Mount Everest successfully, there was a female entrepreneur.

In May 24th, the official Wang Jing of the Pathfinder said that in May 23rd, at 8:31, the chairman and President of the Pathfinder group, Wang Jing, successfully climbed to the top of the Mount Everest. This is the fourth time that Wang Jing has climbed Mount Everest.

On the 24 day and 15 o'clock, Wang Jing and his party were safely evacuated to the base camp of Mount Everest.

Wang Shi, the chairman of the Vanke board of directors, has been the two most famous mountaineering enthusiast in Mount Everest.

According to Pathfinder, Wang Jing is a well-known figure in mountaineering and expedition. Before climbing to the top of the mountain, he has succeeded in climbing 9 meters above 8000 meters snow mountain (3 successful climb to the top of Mount Qomolangma), completing the earth's nine polar 7+2 exploration project 143 days in a row, becoming the fastest person in the world to accomplish this expedition, and won the title of "international mountaineering" awarded by the Nepalese government.

Once again successfully reached the top of Mount Everest, many netizens expressed congratulations and admiration to Wang Jing, but there was a doubt about it. Some investors were posting in the stock bar: can the chairman do something serious? Some netizens think that the chairman of the company should put more emphasis on corporate governance.

On the evening of May 27th, Wang Jing, who had returned to Beijing, received an exclusive interview with the reporters, responding to the question of the outside world.

Pathfinder was founded in 1999. It was founded by Wang Jing and Mr. Sheng Fa Qiang, and was listed on the gem in 2009, becoming the first unit of outdoor shares of A shares.

In 2007, Wang Jing withdrew from the daily management of the company. After listing, Sheng Fa became a company legal person, chairman and President, Wang Jing served as the director of the company and the product technology guidance of R & D design center. At the end of 2017, Wang Jing returned to management as the chairman and President of the company.

For external questioning, Wang Jing laughed: "first of all, I would like to thank the investors for their concern and support for the Pathfinder.

In fact, this visit to Mount Everest is mainly related to the implementation of the strategic cooperation signed by the Pathfinder and the Chinese mountaineering team (Tibet) in January this year.

Wang Jing said that this cooperation is also a step for the company to focus on its main business. The company hopes to communicate with the most experienced team with high altitude experience in China, further develop and optimize the products of the Pathfinder, provide consumers with more safe and comfortable outdoor equipment, and also establish and enhance the professional image of Pathfinder.

"Mount Everest is the best place to test the performance of products at high altitude. Every year in May and June, it is also a showcase for high-end outdoor brands all over the world.

This mountaineering season's Tibet Mountaineering Guide (including rescue team) is also wearing the Pathfinder HIMEX series products, is our honor, and is our responsibility as a domestic brand. "

Wang Jing said.

Wang Jing regards himself as the most responsible product manager. This time he climbed the Mount Everest with the team members, and also took the test task of the latest generation of high altitude limit series HIMEX products.

In 2018, the domestic outdoor products market slowed down, and many outdoor brands suffered losses.

In response, Wang Jing said: "we will further focus on the main business. This is also the strategic direction for the Pathfinder in the next few years at the beginning of the end of 2017.

This year, this direction will continue to deepen. "

She believes that although the outdoor products industry has been in a period of adjustment in recent years, the development of the main business of the Pathfinder in 2018 has been steady, and the development and application of product development technology has been further strengthened, and products with multiple characteristics, such as technology protection, professional quality, comfort experience and fashion trend, have been designed under different outdoor scenes.

Product competitiveness continued to improve, sales scale in 2018 although a slight decline, but still in the leading position in the outdoor industry; in the first quarter of 2019, the company's outdoor products main industry's income increased by 16.05% over the same period last year, the current initiatives have achieved initial success in the short term.

"We do feel the pressure on domestic outdoor products to slow down.

But with the approaching winter Olympic Games, we have reason to be optimistic about the winter and outdoor sports market in China.

Of course, good performance requires good strategies, good products and good teams. Each of these is not easy. As a general manager, it is more necessary to practice.

Wang Jing said that the next step would be to actively optimize and upgrade the channel structure and upgrade the image of the shop, integrate the brand culture elements into the shop, create a more specific shopping environment, enhance the brand culture and brand spirit's influence on users, promote the store efficiency, and continuously enhance the flexible supply and quick response capability of the supply chain system, and continue to consolidate the product competitiveness, supply chain and operation management system.

At the same time, Wang Jing also agrees that there is still a certain gap between Chinese outdoor brands and foreign brands.

"Outdoor industry is still a very young industry in our country.

Compared with many foreign brands in the past decades or even hundreds of years, Pathfinder has been the first batch of outdoor brands in China for 20 years.

We also need to learn from international brands in terms of brand building, product research and development, and outdoor culture promotion.

Especially in terms of brand power, we need to work harder in communication and marketing with the market. "

Wang Jing said that in recent years, the competition of domestic outdoor products industry has become increasingly fierce.

From the perspective of market performance, the sales volume of the Pathfinder in China's outdoor products market is still in the leading position, thanks to the long-term support from consumers.

Pathfinder has its own R & D center and equipped outdoor product testing laboratory. It is a partner of China's Arctic and polar scientific examination team, China Mountaineering Team (Tibet) and China's aerospace industry.

"In recent years, in addition to research and development of professional products, we are also committed to promoting the development of China's outdoor business, and advocating more people going into the open air and falling in love with the outdoors.

Pathfinder is not only a clothing company, but also represents the outdoor exploration spirit and healthy lifestyle.

In the future, we will continue to adhere to the product as a breakthrough point and a driving force, dig deeper into the development space of outdoor segmentation sports market, provide consumers with the ultimate outdoor products and services, and actively respond to market competition.

Wang Jing said.