Brandz World'S Most Valuable Brand Report: Nike Brand Value Ranked Fifth

In May 27th, it was reported that the second BrandZ global most valuable brand 75 report released, Nike as the only sportswear company selected, and ranked fifth in the brand value of 47 billion 400 million dollars, while in 2018, Nike ranked seventh in the BrandZ world's most valuable brand list.

In addition, Amazon ranked first in the brand value of up to 315 billion 500 million dollars, while Louis Weedon ranked sixth in the brand value of 47 billion 200 million dollars. Coincidentally, Louis Weedon ranked sixth in 2018.

Chanel ranked eighth in brand value of 37 billion dollars, and Hermes ranked tenth in the brand value of 31 billion dollars, while Hermes ranked ninth last year.

Data show that BrandZ's brand value assessment model combines Bloomberg's market statistics and global about 3700000 consumer interviews, covering more than 166 thousand different brands in more than 50 markets.

The list covers categories like pure retail (supermarkets, e-commerce, department stores, convenience stores, etc.), luxury goods, clothing and fast food brands.

Author: Qian Yu Bai Yang