In The First Quarter Of This Year, There Were Only 8 Net Profit Growth Of 15 Clothing Brands Or Related Listed Companies.

According to the data released by the National Bureau of statistics, in April, the total volume of retail sales of consumer goods increased by 7.2% compared with that of the previous year, and the retail sales of consumer goods above the limit increased by 2%. The consumption of clothing shoes and hats and needle textiles decreased by 1.1% compared with the same period last year.

This is the first negative growth in 10 years.

There is a view in the industry that "2019 will become the opening year for China's garment industry."

So what has happened this year?

After the sports brand was removed recently, a quarterly report of 15 clothing brands or related listed companies was compiled, and statistics showed that only 8 net profit margins showed an increasing trend.

The net profit decline in the enterprise, all fell to two digits, the highest decline of 94.40%.

A retail personage told reporters that China's apparel industry has gone through more than 15 years of golden age, and prices are soaring all the way.

In particular, men's clothing, casual brand shirt, tag price will be two thousand or three thousand yuan or even four thousand or five thousand yuan.

Now the market is calm and entering the adjustment period.

The reporter collected a quarterly report of 15 clothing related listed companies.

After sorting out, in the net profit index, it is clear that only 8 growth, the highest increase of 40%.

There were 6 companies with net profit falling, the highest decline of 94.40%.

There was also an undisclosed profit margin, but the information disclosed showed that sales fell by 10.8% over the same period last year.

Net profit growth of enterprises, the best performance is nine herd king.

Its first quarter report shows that the company achieved operating income of 800 million yuan, an increase of 7.2% compared with the same period last year, the net profit attributable to shareholders of listed companies was 270 million yuan, an increase of 40.12%.

In the first quarter, there were 703 JOEONE outlets, including 11 new businesses, 7 closed houses, 1690 stores, 23 new businesses and 45 closed stores.

Closely followed by earth element.

During the period, the company's revenue was 584 million yuan, and its net profit amounted to 195 million yuan, up 32.58% from the same period last year.

But the company also said that the net profit increase was mainly caused by the government subsidy of nearly 50 million yuan.

The scale of opening stores is also increasing. According to the introduction, the number of high-end brands DAZZLE, high-end women's clothing DIAMONDDAZZLE, and younger women's wear D zzit in its three top brands increased by 24 in 2018 compared with the same period in the same period last year.

As of December 31, 2018, there were 1062 retail outlets in mainland China, Macao, China and Japan.

The growth rate ranked third for Semir clothing, which rose 63.90% in the first quarter of 2019. Net profit attributable to shareholders of listed companies was nearly 350 million yuan, an increase of 11.06% over the same period last year.

The company said that revenue growth was mainly due to the growth of domestic leisure and children's clothing sales and the merger of children's clothing group Kidiliz income.

The first quarter net profit growth also reached 11%.

It is worth noting that the company's net profit has maintained double-digit growth for 10 consecutive quarters.

The growth of profits is due to continued increase in R & D investment and collaboration at the group level.

In addition, the positive fashion of men's and women's clothing brands respectively increased by 10.51% in the first quarter, and the net profit of men's clothing brand seven wolves increased by 9.45% compared to the same period last year. The profit of men's Wardrobe "Hai Lan home" increased by 6.96% compared to the same period; the net profit of Ruyi group increased 4.79%.

From the data, we can see that the growth rate of net profit is generally around 10%.

However, the decline in net profit is somewhat fierce.

La Natsu Bell's first quarter report shows that during the period, the company achieved a revenue of 2 billion 372 million yuan, down 6.94 percentage points year-on-year, and net profit attributable to shareholders of listed companies fell 94.40% to 9 million 751 thousand yuan.

The company believes that this is mainly caused by insufficient consumer confidence and a large number of offline outlets.

Affected by the number of Direct stores, the decline in terminal passenger flow and the increase in the proportion of over season sales, the first quarter income of LaChapelle, Puella, 7Modifier and LaBabit in the main women's clothing brands of La Xia Ba decreased by 26.65%, 29.76%, 22.91% and 23.06%, respectively.

Vigna S achieved operating income of 688 million 300 thousand yuan in the first quarter, down 8.71% from the same period last year, and the net profit attributable to shareholders of listed companies was 13 million 290 thousand yuan, down 79.59% compared to the same period last year.

Data show that the brand revenue of wnnasse has declined, of which the main brand VGRASS revenue fell 12.24% year-on-year; TEENIEWEENIE revenue fell 7.49% year-on-year; cloud brocade revenue fell 1.6% year-on-year.

While the daily fashion is revealed in a quarterly report, the net profit attributable to shareholders of listed companies fell by 71.99% compared to the same period last year when revenue grew 5.5%.

The company said that the main reason is that the business performance of the new open shop has not yet been achieved, and is affected by the high base in the first quarter of 2018.

In the first 3 months of this year, Taiping bird achieved a profit of 1 billion 659 million yuan, down 4.5% compared to the same period last year, and attributable net profit fell 34.9% to 86 million 590 thousand yuan over the same period.

According to the brand division, many brands of LEDIN wear down to varying degrees.

In particular, PEACEBIRD menswear revenue fell 11.6%, the largest.

In the same period, Metersbonwe realized operating income of 1 billion 728 million yuan, a year-on-year decrease of 20.68%, and net profit attributable to shareholders of listed companies was 38 million 348 thousand yuan, a decrease of 23.92% compared to the same period last year.

The company said that the strategic adjustment of channel upgrading is being carried out and that its short term performance has been affected due to the closure of direct and inefficient stores.

But fortunately, the effect of joining the channel development showed that the first quarter witnessed a two digit increase in franchise revenue.

A quarterly report released in 2019 showed that its operating income was 3 billion 200 million yuan, down 38.73% compared to the same period last year, and its net profit attributable to shareholders of listed companies was 107 million yuan, down 32.36% compared to the same period last year.

Reporters learned from some shopping malls in Guangzhou show that sales of clothing categories are not as good as those in previous years, and men's clothing pressure is even greater.

In fact, in recent years, the men's wear market has been steadily expanding.

According to the statistics of the National Bureau of statistics, the sales revenue of men's clothing industry in China has increased year by year, and the average annual growth rate has been maintained at over 10% in the 2014-2017 years.

In 2017, domestic menswear sales revenue reached 670 billion 251 million yuan, an increase of 11.54% over the same period last year.

The figures for 2018 were not released, but according to the growth rate of over 10% in the past year, the sales of men's clothing in 2018 amounted to about 750 billion yuan.

"Along with the expansion of the market scale, the price of clothing has gone all the way, and even some of them are too high."

In some high-end shopping malls, the price of a casual shirt is two thousand or three thousand yuan, or even four thousand or five thousand yuan.

The reporter inquired the data of the National Bureau of statistics, found that in the more than 10 years since 2003, only in 2015, the sales price of clothing products decreased year by year, and the rest rose.

The personage thinks, the development of garment industry also has periodicity, should be entered into adjustment period at present.

In the adjustment period, women's clothing is easier to pform, so the market pressure will be smaller.

If women's clothing is more flexible in marketing, they can add more experience elements.

But men's habit of buying clothes is different from that of women. The same marketing means may not be effective for men.