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    "His Economy" Is Rising Quietly. In The First Quarter, Men'S Wear Listed Companies Increased Profits All Over The Market.

    2019/6/3 10:33:00 12530

    Hai Lan'S Home

    Overall, the first quarter results of men's wear listed companies showed a continuous improvement trend, and the trend of warming up and recovery gradually strengthened. "His economy" is rising quietly. Some men's clothing enterprises have become clearer in the direction of adjustment and pformation, and their performance scale and profitability have been improved to varying degrees.

    Hai Lan's home revenue is 6 billion 89 million yuan.

    Hai Lan's home business income in the first quarter of 2019 was 6 billion 89 million yuan, an increase of 5.23% over the same period last year, and the net profit attributable to the listed shareholders was 1 billion 209 million yuan, an increase of 6.96% over the same period last year.

    As of the end of March 2019, there were 7607 stores in Hai Lan's home, and 62 stores in the period.

    According to the profits of each brand, the revenue of Hai Lan's home is the largest, with a revenue of 4 billion 993 million yuan, an increase of 2.16% over the previous year, and AI yuan's revenue of 343 million yuan, an increase of 1.06% compared with the same period last year. San Keno's revenue was 493 million yuan, up 11.45% over the same period last year.

    In addition, this year 1~3 month, Hai Lan home online sales 261 million yuan, accounting for 4.38% of the main business income; offline sales of 5 billion 711 million yuan, accounting for 95.62% of the main business income.

    Seven wolves revenue 948 million yuan

    The seven wolves realized operating income of 948 million yuan in 1~3 months in 2019, an increase of 3.13% over the same period last year, and realized a net profit of 91 million 645 thousand and 900 yuan attributable to listed shareholders, an increase of 9.45% over the same period last year.

    In the performance report, the situation of seven wolves on investment and the situation of investment in KarlLagerfeld project were explained.

    Up to the end of the reporting period, the company has completed the 6 phase of the investment fund of Shang Shi Hong Zhang, with a total investment of 300 million yuan, accounting for 100% of the subscribed amount.

    In December 8, 2017, seven wolves completed the KarlLagerfeld Target Corp's equity delivery. The wholly owned subsidiary of the company has obtained a 80.1% stake in Target Corp. Since the date of submission, Target Corp has been incorporated into the company's consolidated statement.

    In the future, the seven wolves will continue to carry out other related work in this paction, including, but not limited to, through the wholly-owned subsidiary of the company or the company, to increase the capital of the Target Corp operator, the Lagrange (Shanghai) trading company, while promoting the overall business development of the KarlLagerfeld brand Greater China region, and promoting the implementation of the long-term development strategy of the company to create a fashion group.

    Hinur's revenue is 846 million yuan.

    In 2019 1~3, Hinur realized operating income of 846 million yuan, an increase of 424.5% over the same period last year, and realized a net profit of 1 million 880 thousand and 900 yuan attributable to listed shareholders, an increase of 121.05% over the same period last year.

    For the first quarter of the performance, Hinur said that business revenue grew by 424.5% from the company's clothing business to maintain steady development, while tourism services business and tourism town business revenue increased significantly.

    Net profit growth is mainly due to the growth of the company's business scale and the increase in profitability.

    Nine Mu Wang's revenue is 801 million yuan.

    In the first quarter of 2019, the business income of 801 million yuan was increased by 7.2%, and the net profit attributable to listed shareholders reached 271 million yuan, an increase of 40.12% over the same period last year.

    As at the end of 3 2019, there were 2760 stores in nine Mu Wang, compared with 2774 in 2774 at the end of 2017.

    From the brand revenue situation, the Joeone brand realized revenue of 674 million yuan, an increase of 0.19% over the same period, and Fun revenue of 61 million 616 thousand and 800 yuan, an increase of 10.8% compared to the same period last year, and Ziozia revenue of 29 million 180 thousand and 500 yuan.

    During the reporting period, the online sales of nine Mu Wang were 67 million 53 thousand and 300 yuan, accounting for 8.61% of total revenue, and 712 million yuan under the line, accounting for 91.39% of total revenue.

    Revenue birds 771 million yuan

    In the first quarter of 2019, the news birds achieved 771 million yuan in business revenue, an increase of 4.67% over the same period last year, and realized a net profit of 91 million 194 thousand and 700 yuan attributable to the listed shareholders, an increase of 159.18% over the same period last year.

    At present, there are good news birds, HAZZYS Haggis, Kemi Chai, Lafuma Yue Fei ye, Don Bollini, Yun Yi intelligence, Bao bird and other brands. The company has established three production bases in Yongjia, Shanghai, Songjiang and Anhui Hefei in Wenzhou, and the leading products are mainly self-made production, including shirts, T-shirts, jackets, sweaters and so on.

    Online sales mainly promote customized business by making good use of the official website of wedding birds, and cooperate with third party platforms such as Tmall, Jingdong, vip.com and other electronic business platforms.

    For the first quarter net profit growth, the newspaper bird said that the main reporting period was HAZZYS Haggis and Bao bird brand sales growth. This period was due to the increase in government subsidies and the reduction in the cost of restricted stock shares.

    Red bean revenue 761 million yuan

    In the first quarter of 2019, the red bean group achieved an operating income of 761 million yuan, an increase of 9.14% over the same period last year, and realized a net profit of 50 million 976 thousand and 600 yuan attributable to the listed shareholders, an increase of 6.6% over the same period last year.

    As of the end of 3 2019, there were 1340 stores in Hong Kong stock, compared with 1338 in the end of 2018, including 2 Hodo men's clothing stores and 62 1278 franchises.

    In addition, Hong Kong shares sold 12 million 322 thousand and 300 yuan online in the first quarter, accounting for 13.84% of total revenue, and 60 million 854 thousand and 400 yuan under the line, accounting for 83.16% of total revenue.

    Modern Avenue revenue 422 million yuan

    In the first quarter of 2019, the operating income of modern Avenue reached 422 million yuan, up 28.28% over the same period last year, and the net profit attributable to the listed shareholders was 37 million 559 thousand and 300 yuan, a slight increase of 0.4% over the same period.

    As a company pformed from traditional retailer to new retail platform with full channel, the modern Avenue is based on its own brand CANUDILO card, nu Di Road, CANUDILOH HOLIDAYS, DIRKBIKKEMBERGS and international second line brand and excellent designer brand. Based on nearly 300 offline fashion brand retail stores, the modern lifestyle of online service and offline experience is created.

    At present, the modern Avenue has been cooperating with suning.com, Tmall, vip.com, Jingdong and other electricity providers. Retail categories include fashion accessories, beauty and skin care, leather goods bags, fashion products and so on.

    Busen revenue 117 million yuan

    In the first quarter of 2019, Busen realized operating income of 117 million yuan, down 7.29% compared to the same period last year, and realized net profit attributable to shareholders of listed companies 1 million 988 thousand and 900 yuan, an increase of 134.02% over the same period last year.

    Busen said sales of clothing had improved over the same period last year, making the company's revenue scale rise year on year.

    First quarter men's wear listed companies to increase profits across the board

    Overall, the first quarter results of men's wear listed companies showed a continuous improvement trend.

    8 men's clothing listed companies, except Busen's operating income declined slightly, the remaining 7 men's clothing listed companies all achieved a double profit growth in net revenue.

    It can be said that the men's clothing industry has experienced a long period of downturn, and the trend of warming up and recovery has gradually strengthened. "His economy" is rising quietly.

    Men's clothing enterprises 2019 first quarter results

    From the A quarter 8 men's clothing listed companies operating income in the first quarter of view, in addition to Busen, the remaining 7 enterprises to achieve positive growth in revenue.

    Among them, the highest revenue is Hai Lan's home 6 billion 89 million yuan, followed by seven wolf 948 million yuan, 846 million yuan.

    From the growth rate of the same period of revenue growth, the highest increase is the result of the sharp increase in revenue, up to 424.5% in the same period, followed by 28.28% in modern Avenue and 9.14% in red beans.

    From the perspective of net profit, all 8 enterprises have achieved positive growth in net profit in the same period.

    Among them, the highest net profit is Hai Lan's home 1 billion 209 million yuan, followed by nine Mu Wang 217 million yuan, seven wolf 91 million 645 thousand and 900 yuan.

    From the same period of net profit growth, the three men's clothing enterprises, including the wedding birds, Busen and the University of qill, saw a three digit high growth rate in the first quarter net profit, including 159.18% birds, 134.02% Busen and 121.05%.

    Among them, the most prominent one is his.

    We compared the performance of the first quarter of 2019 with the performance of 2018 in the first quarter of the year. It is easy to find that in 2017, the sales revenue of Sino clothing business was 761 million 200 thousand yuan, accounting for 98.24%, and the revenue of the tourism business was 480 thousand and 600 yuan, accounting for only 0.06%.

    In 2018, the business revenue of the company was 982 million 700 thousand yuan, accounting for 57.13%, and the clothing business revenue was 695 million 200 thousand yuan, accounting for 40.41%.

    It is clear that in 2018, Wen brigade business has surpassed the clothing business and became the first pillar of the group.

    With the help of Wen's tourism business, Hinur's operating income increased by 121.99% over the same period last year, and net profit increased by 120.06% over the same period last year, and the performance scale and profitability of the company increased significantly in 2018.

    From the first quarter of 2019, he was still actively expanding his travel business and achieved a huge increase in both revenue and net profit.

    Shill, founded in 2003 with suits, shirts and other clothing products, has a brand named shnor, polanyo, Royal bridegroom, run ER and so on.

    Has there been any change in the future of the main business in the future of the tour business? Will it gradually break away from the men's camp?

    Industry recovery trend stronger

    According to the relevant data, China's men's wear market will maintain a stable growth rate of 13.1% annually in 2016~2020, and the retail market of men's wear market is expected to reach 979 billion 300 million yuan by 2020.

    From the latest performance of men's clothing enterprises in 2018 and the first quarter of 2019, overall, the performance of men's wear listed companies showed a continuous improvement trend. In the first quarter, except for the slight decline in Busen's operating income, the other 7 men's clothing listed companies all achieved a double profit growth in revenue and net profit, and the net profit of 3 men's clothing enterprises reached a three digit growth in the first quarter. This shows that the men's clothing industry has been gradually expanding, and the recovery trend has been gradually strengthened. "The economy" is rising quietly. Some men's clothing enterprises have become clearer in the direction of adjustment and pformation, and their performance scale and profitability have been improved to varying degrees.

    To be sure, under the background of the increasingly strong capital of garment industry, although the development focus and development direction of men's clothing enterprises are different from each other, the profit models are different, but in the process of continuous integration and differentiation, men's clothing enterprises' pformation, adjustment and upgrading are also developing in depth, and will further deepen the differentiation of the industry pattern.

    Source: Hua Shang Hui: Chen Jing

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