New Menswear Changes In The Era Of Subdivision Layout

Men's clothing is subdividing the consumption pattern of the new era.

Business, leisure, outdoor, sports... Consumers in different circles have become more and more individualized about the requirements and cognition of men's clothing brands. They not only focus on quality, style, brand and other elements, but also objectively promote the gradual improvement of the Chinese men's clothing industry in terms of production, management, marketing and brand establishment. Chinese men's clothing is showing a rising and prosperous future.

On 25-27 September, "fashion men's clothing" came directly.

As the quality of China International Clothing and Accessories Fair 2019 (Autumn), the "fashion men's wear" exhibition area, together with many sections, such as fashion, leisure, business, leisure and fashion sports, and men's ties, scarves, belts and other accessories resources, is committed to creating a one-stop platform for men's lifestyle in the industry to help exhibitors expand their market, enhance their brand image and integrate their industry resources.

CHIC2018 (Autumn) audience data

A total of 58400 professional spectators were present in CHIC2018 (Autumn). Among them, the professional audience of men's wear and casual wear was relatively high and the audience was considerable. (photo 5/6)

What do fashion men?

Zhejiang Backman Trading Co., Ltd.

General manager Chen Hongyin:

CHIC is a noisy industry event, and the fashion men's wear exhibition is also a big party to communicate with people in the clothing industry. The results of the exhibition will not be immediate, but the continuous accumulation of customer loyalty is very high. More than 30 customers who participated in the 6 session will place orders every year. At the same time, exhibiting CHIC men's wear exhibition area is also the best platform for inspecting its own team and testing its products.

Zhejiang Dong Qi Textile Group Co., Ltd.

He Kang, manager of men's wear Department:

"We have accumulated five sessions and have collected hundreds of customer resources, of which 10% can be converted into effective orders. And the flow of men in fashion men's exhibition area is large, which also makes our booth flow like weaving. During the exhibition, except for lunch time, it can take a short rest and receive visitors all day. Last time I attended CHIC, I received more than 30 million orders, and the result is very good.

Zhejiang Yi Sen Garments Co., Ltd.

General manager Pan Yunfeng:

"The first time I joined CHIC, I got the accumulation of new customers. In the fashion men's wear exhibition area, we focus on leather clothing, windbreaker, Parker clothing and other categories. The audience of men's wear exhibition area is both subdivision and resource rich. CHIC is not only a great event to enhance brand awareness, but also the best platform for business orders.

About CHIC

The China International Clothing and Accessories Fair (CHIC), founded in 1993, has developed into the most influential and influential clothing and clothing brand Expo in Asia. It is a high-quality comprehensive resource platform that integrates business negotiation, channel development, resource integration, international cooperation, market inspection, release of trend, cross boundary cooperation and capital docking. (photo 7/8)

In the past 27 years, CHIC has been constantly innovating in the light of changes in industry and market, and has been growing together with Chinese clothing brands. More and more brand enterprises, manufacturing enterprises, clothing related related industries and terminal channels are participating in CHIC. CHIC is also extending the exhibition function in a completely new form, upgrading the service system and enhancing the exhibition value.