It Is Difficult To Hide The Market Downturn Of UNIQLO In The Japanese Market.

Uniqlo UNIQLO and KAWS joint series encountered a "local cattle" speculation in mainland China, which is still difficult to cover up the downturn in the Japanese market.

In April, sales in the same store in UNIQLO Japanese market continued to decline, while the 1.8% decline was slightly 10 basis points higher than that in March.

Asia's largest apparel retailer blamed the downturn on postponing the anniversary celebrations and called the summer wear hot in hot weather.

In the past 9 months of this fiscal year, the sales of UNIQLO Japanese market in the same store exceeded half of the month, showing a negative performance. Despite a slight increase in passenger traffic, it was completely offset by the decline in the unit price.

In September 2018 -2019 April, Japan's UNIQLO store increased by 1.3%, but the passenger price fell by 2%.

In the same store sales, Japanese UNIQLO sales fell 1.7% in April, closing 3 stores to 779 outlets a month.

On Monday, Uniqlo and KAWS's cooperation series UT will be the last two brands to cooperate. The series of products sold out in the early morning in China's online channels, while many city stores were also queuing up early in the morning. Consumers with "yellow cattle" mainly went into the shops to rob the KAWS cooperation series products and resale them on the second hand platform with the 20%-100% price increase.

The video and news of the Uniqlo and KAWS cooperation series became the hottest topic of social media on Monday. A large number of videos and pictures of looting on the scene were circulating in friends circle and WeChat group. Its heat and the 2015 Sanlitun UNIQLO store dressing room's indecent video were equally exposed in social media.

No Agency analyst Christina Ng pointed out that although this incident is purely accidental, it also shows that the consumption ability of the younger generation in China may come to an end.

She pointed out that the fast fashion and luxury goods and artists' series of H&M exploded has become colder in recent years. The clothing industry has turned to more cooperation with entertainment and public sector IP. It is rare to grab a T-shirt less than 100 yuan.

Last month, statistics from the Bureau of statistics showed that in April, the retail industry in China hit the worst performance in 16 years in May 2003, and the clothing industry even experienced negative growth.