Attention: Enjoy The World'S Beautiful Color Impression Grassland Rub Color IV Shine The Essence Of Cashmere National Style

Fashion, art, environmental protection and culture are the eternal genes of clothing. Contemporary consumers pursue individuality and self-expression, and appeal for environmental protection and national characteristics. Integrating the ancient and modern, and cultivating both Chinese and foreign cultures, the impression is that grassland coexists with traditional art and coexists with contemporary art, showing the essence of the country and the fashion of color.

On June 3, impression grassland held a new product conference in autumn and winter of 2019 in Diaoyutai state guesthouse with the theme of "mose · IV". Sun Huaibin, vice president of China Textile Industry Federation; Han Yunxiang, deputy director of Publicity Department of Inner Mongolia Autonomous Region Party committee and director of Foreign Publicity Office; Hu He, member of Xing'an League Committee and publicity Minister of Inner Mongolia Autonomous Region; Zhang Jiazhou, director of Intangible Cultural Heritage Office of China Textile Federation; Wang Yongjin, President of art and Engineering College of Beijing Institute of fashion; Zhu Sha, President of China Fashion Color Association; Dalang, Dongguan, Guangdong Province, China's first wool weaving village Xie Jinbo, Secretary of the Party committee of the town and other leaders, guests and more than 60 news media attended the conference.

The show hall at the level of the head of state is ready to come out; the lasting charm of the south of the Yangtze River in the royal garden has an impact on the human senses in the ancient flavor. It should be in line with the theme of "color rubbing · IV", which will bring the world's beautiful colors into full play, and convey the brand tenet of "color customization artistic cashmere".

　　 The national style of Impressionism

The concept of national style is very extensive. Symbolic national totem and ancient clothing styles can interpret Chinese style. Embroidery has a history of thousands of years in China, with many schools and techniques. It has a high artistic status in the international fashion stage and is loved by designers.

Impression prairie is inspired by French Impressionism in the 19th century, which focuses on the variation of color, light and shadow in fashion design, and pays tribute to Impressionist masters' unique understanding of "light" and "color".

The new products will come out again and again in autumn and winter. Impression grassland has launched two series of new products, namely "modern city" and "natural leisure", which integrates national style and fashion, and interprets modern people's pursuit of true soul in urban life. It is worth mentioning that Pan Yiliang, a well-known designer who has jointly launched cross-border series with impression grassland, also appeared on the scene.

Inherit the art of the country and create a new style of national style. Royal embroidery originated from the Qing Dynasty, is a traditional art skill of royal court. It is the intangible cultural heritage of traditional Chinese culture. It is exquisite and unique, and exquisite and brilliant in needling and patterns. Impression grassland creatively integrates Royal embroidery into new autumn and winter products, and invites embroidering women to the scene to reproduce ancient art and release traditional charm.

Impression grassland presents the balance and innovation between today's fashion and retro civilization with elegant quality, gentle temperament and close tailoring. The light and color of the West and the technology of the East are perfectly blended through the new products in autumn and winter of 2019.

　　 The originality of color

In the era of environmental protection, more brands practice the concept of sustainable development and develop more recycled fabrics. With the love and awe of nature, the impression of grassland deep ploughing dyeing and fabric, strive for natural, environmental protection.

Natural dyeing technology, natural match pure beauty. After many years of transnational research and development, impression grassland is pioneering in extracting natural plant dyes from tobacco. The color created by plant dyes is natural and soft, and the longer it lasts, it can make cashmere fluff moist, delicate and gentle, protect cashmere protein fiber, and ensure the warmth and comfort of cashmere clothing. The application of "Tian dye" patent technology is the sustainable utilization of natural resources, which not only avoids the environmental pollution problems caused by chemical dyes in the production and use process, but also makes impression that grassland can develop more colors of different degrees and levels, and explore the combination of plant dyeing and cashmere.

Now, the concept of "color dyeing" has been approved by China's national and international organizations, and has been recognized by the national and international organizations of plant color.

Impression grassland will pursue green environmental protection as the ultimate goal of the brand. It mainly uses the original ecological high-quality cashmere, cotton, hemp, silk and other environmental fabrics. The application of natural fabrics and plant dyeing technology maintains the essence of cashmere green and healthy, adds anti ultraviolet function, and has the effect of sterilization, detoxification and care for human body, which can relieve skin diseases such as eczema, keep warm, ventilate and comfortable.

National color, natural fragrance and fashion blooming

Create natural fashion, convey the quality of ingenuity. The pursuit of sustainable development of every industry is called for. Since the founding of the brand, impression grassland has been standing at the forefront of the fashion industry, persisting in the pursuit of green, and walking out of a road of nationalization, internationalization and naturalization. The products are more integrated with craftsmanship and artistic fashion.

The press conference was launched around "national color and natural fragrance", carrying the natural beauty with fashion posture: "country" means brand design takes the essence of national essence, integrates ancient and modern, and is rich in rich cultural heritage; "color" refers to the impression of grassland, the pursuit of nature and the creation of pure color; "day" means taking natural materials and advocating natural dyeing technology; "Fragrance" refers to the fragrance of plant dyeing technology. If there are flowers in full bloom, the breeze will come.

Impression grassland adheres to the original intention, actively explores the design language of coexistence of traditional art and contemporary fashion, and expresses the yearning for a better life with natural quality; From the perspective of global fashion, it integrates the eastern and Western aesthetic arts, traces back to China's origin, and focuses on the continuous exploration and deduction of Chinese traditional culture, aesthetics, clothing and crafts.

The release of new products of impression grassland in autumn and winter of 2019 builds a bridge of coexistence of nature and fashion. It is not only a display of traditional crafts and fashion clothing, but also a solemn declaration about culture, sustainability and art, which shows the soul light of brand connotation.