Supreme: We Have A Trademark In China.

The US company, considered to be a genuine Supreme, formally sought support from the Chinese government for its trademark infringement litigation, which was particularly special in the Sino US trade war.

SupremeItalia, who is believed to be a copycat, has launched two retail outlets to sell products containing brand Supreme in Shanghai after its high-profile cooperation with Samsung. Since then, Supreme has decided to start its right path.

At present, rights protection has changed quietly.

According to the records of the China Trademark Office, SupremeItalia did not find any registration records, and Supreme, owned by international Brand Company limited, is now waiting for substantive examination in China Trademark network.

According to data query, the US Supreme currently has no registered trademark in China.

However, the Supreme database shows that the brand has 85 trademark applications and all applications are subject to examination and approval.

In 2016, Supreme had brought Supreme Italia to the Milan court and won the lawsuit.

At that time, the court decided in the final judgment that Supreme Italia was unfair competition, and that the goods must be withdrawn from the market and compensate for Supreme5500 euros. The supremeitalia.com website was also shut down.

In the process of trademark registration in most countries, most people who apply for and register trademarks have legitimate rights and interests. If a trademark dispute arises, if a trademark is registered preemptive by a malicious proprietor, it can still help the real owner to retrieve the trademark.

Trademark protection has regionality. Trademarks registered in the United States will not be automatically protected in other countries. Owners must seek trademark protection in other jurisdictions through trademark application procedures.

The new "People's Republic of China trademark law" has been promulgated, and the focus of the revision is to combat the non - use of the trade mark and the upper limit of the legal compensation for trademark infringement.

The amendment clause shall come into force on November 1, 2019.

Brands need to plan their global strategy ahead of schedule to enter the Chinese market to ensure that they retain their registered trademarks of goods and services.

Because mainland China's trademark registration and protection laws do not cover Hongkong, Macao and Taiwan, brand owners must also seek trademark protection in all these areas to ensure full coverage in the Greater China region.

In the short term, brand owners should strive to retrieve the registered trademarks so as to maintain the integrity of the global trademarks and avoid confusion among consumers.

In the long run, comprehensive protection and enforcement of intellectual property rights will be supported by all countries.