Great! UNIQLO Jointly Attacked By Mad! Long Queues, Drill Doors, Shopping Malls, Big Shopping Malls Are Not Spared.

In June 3rd, UNIQLO and KAWS jointly launched fashion apparel.

Many UNIQLO stores staged a scene of customers queuing up overnight, running in and fighting for clothes.

Some of the store's popular T-shirts not only sold out, but some customers didn't miss the models.

By the time of press release, UNIQLO's electronic business platform has all been "off shelves", of which more than 30 thousand sold.

In the afternoon, UNIQLO replied to an interview with Beijing Youth Daily reporter that the number of listings in the series belonged to commercial information and was not convenient to disclose.

The uniqo will summarize the market conditions and plan the next step according to the specific needs.

Fans shutting up doors and stealing t-shirts

Queuing up at dawn; waiting for the shutter door to open completely and directly into it; the 100 meter flying man ran away, losing his cell phone, banknotes and slippers.

In the early morning of June 3rd, UNIQLO and KAWS series T-shirts were officially launched, triggering mad robbing in all parts of the country.

In the online shopping rush site, the reporter noted that the UNIQLO store is a vegetable market condition: someone stacks away the T-shirt, does not look at the size at all; some people rush to collapse on the shelves; someone directly stands on the shelf and dismantling the arm of the dummy model, in order to take off the T-shirt on it; some people fight directly because of the robbing clothes, and more customers squeeze the rolling door, shelves and dummy models.

This "grab goods" scene made many passers-by think that UNIQLO is free today. Some netizens said they saw a mother pick up two clothes at the scene of the robbing, and when they were stopped, they said, "look at them so robbed that they do not want money."

Single sales over 30 thousand official flagship stores have been off shelves.

Reporters contacted some of Beijing's UNIQLO stores, and some stores said they had sold out, and a few stores said they were not completely in style and a small number were on sale.

While the official flagship store of the UNIQLO library on the electronic business platform is still hanging on the front page the information about the joint T-shirt listing and the way of purchase, but the joint T-shirt each commodity page shows that "the commodity has already gone off the shelf".

Beiqing daily noted that some T-shirts had sold over 30 thousand pieces before they got off the shelves, and there were thousands of them.

The product was sold at zero o'clock in June 3rd.

UNIQLO requires some products to be restricted to two ID per purchase, from June 3rd to 9.

Reporters learned that this is the sixth quarter UT jointly launched by UNIQLO and New York contemporary artist KAWS, integrating KAWS's classic roles of COMPANION and BFF, plus signboard XX eye design, which is full of playful interest.

KAWS is an American graffiti artist whose works were sold in Sotheby's spring auction in Hongkong in 2019 at HK $115 million 900 thousand.

This season, the new series of UT has been featured in a wide range of sculptures and works since the early days of KAWS's creation. There are 12 adult suits, 6 children's wear and 3 canvas bags.

Twice price of second-hand platform

However, some netizens said the joint venture was so popular that cattle were mainly stockpiling.

Some netizens claim that they are queuing up in the UNIQLO queues of shopping uniforms. Some people who buy many T-shirts are wearing the same size clothes, not for personal use.

On the second hand commodity platform, the joint T-shirt and cloth bag have been sold by many people.

As of press time, the price of T-shirt 99 yuan, the highest call to 199 yuan.

Netizens commentary

UNIQLO x KAWS last joint name

For this joint venture to rob and push.

Is it really worth it?