Semir Apparel $1 Billion 300 Million Shares Have Been Fixed.

Zhejiang Semir apparel Limited by Share Ltd (002563.SZ) founder family transfer 5% share trading finally reached, it is unexpected that the market participants are not the technology giants that the market looked forward to.

In May 31st, Semir clothing announced that the major shareholder Qiu Yanfang signed a share transfer agreement with Wang Yaohai, a natural person, to sell his 134 million 992 thousand and 400 shares, or about 5% shares of the company's total share capital, which was priced at 9.69 yuan per share, totaling 1308076356 yuan, and the transfer price had a discount of 9.27% compared to the closing price of Semir clothing on Friday.

Information revealed that Wang Yaohai was the founder and controller of OPPLE Lighting Co., Ltd., Zhongshan, holding 136614994 or 18.07% shares of OPPLE lighting. The company's market value is 24 billion 625 million based on OPPLE lighting Friday closing price, while the value of shares held by OPPLE is about 4 billion 450 million yuan.

At the end of October last year, Zhou Pingfan and Qiu Yanfang, the major shareholders of Semir fashion announcements, proposed to reduce their shares. The total number of two people was substantially reduced by 7%.

Qiu Yanfang and Zhou Pingfan, the founder of Semir costumes, Qiu Guang and daughter and son-in-law, announced that two people held 11.26% or 304 million shares of Semir clothing respectively. Among them, Zhou wanted to reduce most 2% shares or 53 million 996 thousand and 900 shares by way of bulk trading or centralized bidding.

It is worth noting that Qiu Yanfang's reduction of 5% or 134 million 992 thousand and 400 shares will be carried out through the form of agreement transfer. In the past two years, China's clothing and grocery market has constantly welcomed the entry of the two giants of Tencent (0700.HK) and Alibaba (NYSE:BABA), through the scramble for offline entries to supplement online traffic, while promoting the two companies competing for Alipay and WeChat payment tools.

Among them, Tencent shares companies including 600398.SS, Yonghui supermarket, 2298.HK, etc. while Alibaba holds traditional retailers such as Gao Xin retail and Yintai business.

Therefore, the market is looking forward to the possibility that Semir clothing will have strategic investors such as Tencent or Alibaba. Finally, the announcement on Friday brought the market to a surprise.

After the completion of the reduction, Qiu Yanfang's shareholding will fall to 169 million 7 thousand and 600 shares or 6.26%. Previously, Zhou Pingfan had reduced two shares to 51 million 718 thousand and 500 shares or 1.92% of Semir apparel shares, and reduced their holdings to 274 million 781 thousand and 700 shares or 10.18%, of which 76 million shares or 2.81% were unlimited sale shares.

The first quarter results at the end of April showed that Semir's clothing industry benefited from the continued strong purchasing and children's clothing business. The first quarter showed a bright look in the Chinese apparel industry. During the period, the revenue rose by 63.90% to 4 billion 117 million 800 thousand yuan, and net profit and deducted net profit increased by 11.06% and 10.68% respectively.

Meanwhile, Taiping bird's clothing, Mei Bang dress and Hai Lan's home business, which were disclosed during the same period, were restrained by the slow growth of China's consumption and weak consumer confidence. Among them, Taiping bird's clothing and Mei Bang dress were both double falls in revenue and profits, and at the same time, they closed shop.

Semir clothing is currently the top apparel company in China. It is also a rare Garment Group with more than 10 billion revenue. In 2018, it achieved a revenue of 15 billion 719 million 100 thousand yuan, an increase of 30.71% over the 12 billion 26 million 300 thousand yuan in 2017, with an increase of 31.64% yuan in electricity revenue and an increase of 48.83% to 1 billion 693 million 600 thousand yuan in net profit for the whole year, with a net profit of 30.14% to 1 billion 334 million 200 thousand yuan.