How Can Traditional Foreign Trade Factories Pform The "Independent Station" Market Of Cross-Border Electricity Providers? Analysis Of Advantages And Disadvantages In Foreign Trade Pformation

When the cross-border electricity supplier is booming, many traditional foreign trade factories are seeking new path of pformation in the light of the demand of the international market.

With the pition from traditional factories to cross-border electricity providers for a while, the recent layout of independent stations (independent stations refers to the establishment of an e-commerce platform (PC website, APP, etc.) by enterprises themselves has become an important choice for their pformation.

Previously, factories were making products to sell to foreign trade companies and purchasers, and after the layout of independent stations, factories need to directly face the terminal customers, which requires them to have more clear needs of the market.

So I suggest that the factory layout is independent. It needs to set up an independent department to do this. Maybe the team does not need to be very large at the beginning, and basically one or two people can start the work.

At present, many independent station sellers are busy making money, which has caused a false impression to many sellers: "the independent station is very mysterious, and the independent station is burning money".

In fact, when you really operate an independent station, you will find that one hundred or one thousand yuan can also be promoted. As long as a reasonable and effective way is grasped, it is not difficult to do an independent stand well. Sellers can finish from a zero base to a real hand for a month or so.

In addition, for pformation factories, there is no fixed stage in the growth stage.

Different manufacturers have different abilities and different budgets. There is an unchangeable theorem that the more money they invest, the shorter the cycle time will grow.

Money can make up for time, but money is also limited. What we have to do is how to make use of limited resources and grow up most quickly. Therefore, when we choose to promote channels, we need to choose according to the characteristics of our products.

For example, the search volume of Google can only be targeted to display products to the buyers being searched, while Facebook advertisements can help them tap more potential core buyers.

If you do not know your product and follow suit to choose the promotion channel, it will be a waste of water.

So many foreign trade factories initially set up a "cross-border electricity supplier", recruiting several foreign language students, and opening eBay and Amazon accounts.

There are few successful models.

Often spent a lot of labor, not a few single, a few months of poor results on the decline.

This is a fact that foreign trade enterprises do not understand the characteristics of cross-border electricity supplier industry, and listen to people fooling around to do the job well.

In fact, traditional foreign trade and cross-border electricity suppliers have their own business logic.

The traditional foreign trade factory has three main advantages in pforming the independent supplier of cross-border electric business.

The first is that its products are sold by themselves, and the quality should be better controlled.

Second: it is the price. The factory is closest to the upstream. In the process of factory pformation of cross-border electricity supplier, it can eliminate many intermediate links, so its price is actually more advantageous.

Third: it is the grasp of the trend. In the process of factory pformation, the cross-border electricity supplier will collect a lot of customer information, and there will be some recognition of the trend of consumption.

Of course, the independent factory pformation also has its disadvantages:

Operation: the factory was mainly made by production, and now it is a seller for pformation, and it may be relatively deficient in operation.

Because the operation needs more input, then the professional degree of management is higher.

Single category: the richness of factory products will be poorer than that of cross border electricity suppliers.

Secondly, the establishment of independent brands by traditional factories is also a trend of Chinese products' "going to sea": "in the stage of world electricity supplier trade, we take back the pricing power of Chinese brands and let Chinese products participate in the market competition."

And this also coincides with the future brand strategy of cross-border e-commerce sellers.

In terms of products:

(1) most of the products with high unit price, high repetition rate, distinctive features and Western lifestyle are suitable for the sale of electronic business.

But some of the high logistics costs, such as web, do not have a competitive advantage.

(2) or the category with very high brand concentration, for example, the top one hundred brands of electric toothbrushes are PHILPS, which may be difficult to gain market share.

(3) there are still too personalized products, for example, fashion clothing may lead to a large number of returns, which can be replaced by functional clothing, which is easier to meet the needs of the public.

Location analysis of independent stations:

(1) short term return (retail): the boss of such a factory demands that every sale of a product will see the profit generated solely for the purpose of making quick money.

In order to ensure the boss's income, he can only raise the price instead of pursuing sales volume.

(2) long-term volume by volume (small wholesale): this part of the boss asked to make a list as far as possible, we must see that sales increased significantly, which can only be done by raising orders, or at low prices or by choosing promotions.

(3) build brand: this type of seller is a long-term brand building idea to do business, so do not care about investment and short-term returns, but we should see that we are actually promoting brand development, and will produce some benefits in the coming year, such as rising product rankings or brand awareness.

Therefore, with the upgrading of the threshold of the third party platform for cross-border electricity providers and the rectification of the industry, the independent station will become the only way for sellers to upgrade and upgrade.

In short, the traditional foreign trade enterprises and factories have put the initiative in the hands of customers. Now the pformation of cross-border electricity providers is the initiative to hand in their own hands, have the opportunity to create their own brand.

It should be noted that the pformation of cross-border electricity providers is not an overnight job, which requires trial and error in a large number of practice and upgrading, so as to find a way of development.

Under the background of the great era, we should learn to accept and understand the emergence and development of new things.

Transformation of cross-border electricity suppliers is also true, traditional enterprises mainly enter the learning mentality, through systematic learning cross-border business knowledge, constantly adjust and update the past business thinking, in order to become the guide of their own enterprises.