Tmall 618 Confirms The Hot Market Of Limited Goods, 35 Thousand People Queuing Up In Tmall To Get Rid Of ADI.

Why are people hoarding and down coats in the summer?

The answer is a little bit tied: they are going skiing.

Tmall's 618 data confirm this view.

This year's Tmall 618, the enthusiasm for sports has led to the exceptionally good sale of anti season products. Young people have also bought a lot of ski equipment while hoarding down coats.

Although entering the scorching summer, the whole country has opened a high temperature baking mode, but the down season clothing product is still high.

Tmall data show that since June, about 3000000 people on Tmall have been searching and finding down products.

In the last two days of Tmall 618 fashion day, nearly 40 thousand down coats and cotton clothes were sold.

A large proportion of the group of people searching for down jacket bought skiing equipment at the same time: nearly 6 of them were 85.

On the 618 day of Tmall, skiing visitors grew by 170% over the same period, while skiing equipment, skiing and ski helmets all went up.

In addition to skiing, consumers are paying more attention to the trend of sport on Tmall. Diving, surfing, skateboarding, fencing and other new niche sports are replacing traditional swimming and running summer sports, becoming the new choice after 95 and 00.

Tmall's 618 day fashion data show that the surfing equipment such as canoeing and marine life jackets has increased by 1123% compared to the previous year. The growth of fencing sports equipment such as foil and professional fencing shoes has outburst 100%, and the traditional retirement activities of rock climbing and fishing supplies are also popular among young people.

Outdoor brand Pathfinder increased 1497.98% on Tmall 618 sports day.

In addition, this year, Tmall 618, more sports brands will put the usual limited products on Tmall: Adidas will put alphaedge 4D technology running shoes into Tmall first place, causing 35 thousand people to queue up for panic buying, one of which has been photographed for 40 thousand days in double last year; Jordan and skateboard joint scraping and color matching thousands of pairs are sold out in only 1 minutes; VANS, NB and other world's most representative sports brands have also launched multiple joint titles in Tmall 618 in succession.