Behind The Heat Of Hanfu: Who Hasn'T Had A Hanfu Yet?

In the early May, the topic of "who had not yet taken a Hanfu" was boarded on micro-blog hot search, reading volume of 270 million.

Netizens are drying out their Hanfu photos, triggering another discussion about Hanfu.

In April, Tianyi, who participated in the second China clothing day, told reporters that the number of people participating in this day's activities is several times more than that of last year.

Reporters also noted that this year, in the major parks and scenic spots, wearing Han clothing is almost everywhere.

In the eyes of many Hanfu fans and people in the industry, Hanfu is not just clothing, but also carries traditional culture.

From appreciating beauty to touching traditional culture

The so-called Hanfu, also known as Han clothing, Chinese clothing, refers to the Han nationality's traditional costumes.

A complete set of Hanfu usually has three layers: underclothes, underwear, coat, and accessories, such as hair accessories, jewelry, etc.

"When I first liked Hanfu, I thought this wide robe and big sleeves were very nice."

The fruit of a Internet Co in Beijing said.

There were several times when she was wearing a Chinese dress on the subway, and someone walked over and said, "you look so nice."

Because the company has no rules on clothing, she sometimes wears Han clothes to work. "Now there are more and more people wearing Han clothes around, so everyone's tolerance and acceptance are very high."

The fruit told reporters that many "Robe" around was bought because of the beauty of Hanfu.

"The same Robe" is the call for each other in the Hanfu circle. It comes from the Book of Songs.

Wang Zhuoqun, President of Beijing Normal University's Hanzhang Hanfu society, was also initially attracted by the beauty of Hanfu.

After joining the Hanfu society, she often took part in activities such as dancing, music and shooting. "This makes me more aware of the charm of Hanfu and has a better understanding of traditional culture."

Some scholars define Hanfu as a ceremonial dress system, which goes back to Yan Huang and down to song and Ming Dynasties, which is an integral part of Chinese traditional culture.

Tian Yi, an early contact with Hanfu, began wearing Hanfu in 2003, and gathered a lot of "Robe" who wanted to carry forward traditional culture.

"Through the window of Hanfu, let more people understand the beauty of traditional culture."

Broad market prospects

In recent years, the traditional Chinese cultural programs such as the Chinese poetry conference have been recognized by both the audience and the word-of-mouth.

The topic of Hanfu is also quite exposed on the B platform, jitter, micro-blog and other network platforms.

It is reported that last year's first live broadcast of China's clothing day recorded the number of live B stations.

This year, the topic of "Hanfu" is more than 10 billion times, which is several times higher than that of the same period last year.

Businesses are also promoting the growth of Hanfu market.

As Yang Na, a sociology doctor at Renmin University of China, said in his book "Hanfu came back," many businessmen themselves are practitioners of Hanfu sports.

Many societies are also borrowing clothes from businesses, and they can't do anything in the Han Dynasty.

According to the statistics of Hanfu network in China, as of the end of 2018, the number of consumers in Hanfu market has exceeded 2 million.

Tmall's "2018 Hanfu consumption crowd report" data show that the number of Chinese clothing purchased in 2018 increased by 92% over the same period last year.

Lv Xiaowei, vice president of Sichuan Traditional Culture Promotion Association, opened more than 20 Hanfu clothing stores in the country. She told reporters that sales of Hanfu clothes showed explosive growth this year, and sales in the first quarter were unchanged from last year.

"In the past Spring Festival, online stores and physical stores are less open, but this year from the Lunar New Year thirty, the order quantity is increasing, so far it is in short supply."

"Most of the original Hanfu suits are now scheduled to be purchased, especially for explosions."

The fruit said.

The reporter also visited several well-known Hanfu online stores and found that the order in mid May would have to wait until mid late 6 before receiving the goods.

Lack of authority guidance

There are still some arguments in Hanfu enthusiasts.

For example, the "Xiu Yi party" who only likes the style of clothes and the dispute between the "textual party" that attaches importance to theory and history, and the dispute over the form of the different dynasties, does not care about the original and support for the original "mountain (Shanzhai) Zheng (genuine)" dispute.

In Wang Zhuoqun's view, this is due to the lack of basic research and authoritative guidance. "What is the specific criterion of Hanfu is not conclusive."

Lv Xiaowei believes that the problem of the development of Hanfu lies in the fact that the upstream and downstream industry chains are not mature, the public does not know enough about Hanfu, and the dissimilarity between the standard of form and modern demand.

"The main industry development time is not enough."

Lv Xiaowei told reporters that when she started making Hanfu 10 years ago, the development of the industry was almost zero, at most it was only designed by herself.

In recent years, Hanfu has been accepted and liked by more and more people.

"At present, some ideas on Hanfu have not yet reached a consensus, but I think all kinds of ideas should be allowed to exist, so that the way of Hanfu development can be more and more broad and finally flourishing."

Lv Xiaowei said.