Ming Chang Cloth Industry: Take Precautions To Expand Channels Through The Internet

With the rise of labor costs, environmental awareness and the decline in foreign trade demand, Shaoxing's traditional textile enterprises generally encounter development bottlenecks.

How to break through the difficulties has brought difficulties to Chinese textile manufacturers.

Reporters recently visited the market, and found that more and more Chinese textile manufacturers realized the importance of the Internet. We all used the advantages of network dissemination to broaden the fabric sales channels, and find new breakthroughs in the analysis of Internet industry big data, thereby enhancing competitiveness and helping pformation and upgrading of traditional textile enterprises.

"Ming Chang Bu Ye" (also known as "Sun Yue Chang cloth industry") has been established as a veteran star enterprise in Keqiao market for more than 20 years. It has already established a mature sales network and has strategic contract partners from all major textile clusters in the country.

In order to open up new sales channels and help enterprises to bring more possibilities, Gao Hongyang, general manager of Ming Chang textile industry, started selling internet sales as early as three or four years ago.

Gao said that the company's investment in the Internet market is still in the initial stage of the "open up" nature. There are specially responsible for the beautification, operation and sale of the textile B2B platform such as "online Textile City".

"This year, we have received many orders for cutting and typing, although the order is not large, but there are customer sources, which are likely to bring us large orders in the future."

Gao Hongyang, general manager of Ming Chang cloth industry (also known as Sun Yue Chang Bu ye)

Gao is very optimistic about the development prospects of the Internet. He believes that seizing the opportunity of the network is equivalent to catching the future of the textile market.

"For example, old people must deposit passbooks when they go to banks to save money, because they do not believe in bank cards.

But today, with the development of society, the younger generation does not even have bank cards. A mobile phone can complete all payments. Internet development has made such a huge change in our behavior pattern. This is the general trend.

Gao said that the future of China's textile market belongs to young people, so it needs to use the production and sales mode that is more in line with the trend of social development. "Future salesmen can sit at home and do not have to travel to Ke Qiao to purchase at fixed points". Gao believes that such a business scenario will be realized one day. In order to keep pace with the progress of the times, textile enterprises must use the good weapon of the Internet.

The main products are mainly women's clothing four side bullet series, and manage diversified styles and fabrics.

The main products are mainly women's clothing four side bullet series, and manage diversified styles and fabrics.

"It's not our customers but us" that need to change.

The traditional selling mode of the textile manufacturers in the textile city is mainly based on the customers' on-site orders, and the source of customers has certain limitations.

Although the online sales mode of fabrics can solve this problem, due to the existing technology and other reasons, the most authentic color and feel of fabrics can not be told to consumers through the Internet.

Therefore, the "new sales mode" of selling fabrics on the Internet is largely different from traditional sales, which makes many Fabric Companies prohibitive.

Gao said that although shop salesmen would feel that the operation of network sales was too cumbersome, they might have talked for more than an hour before the customer placed two metres of cloth and lacked the sense of accomplishment of selling tens of thousands of meters in five minutes on the spot.

But through the gradual development of network technology and 5G application, on the one hand, technical problems can be conquered. On the other hand, it can also realize the functions of industrial big data analysis, coordination and production decision-making, which will greatly help enhance the competitiveness of enterprises.

"The direction of the Internet is correct. It is not our customers but us that need to change.

In the future I might set up a special team to sell this part of the line. "

Gao told reporters.

The main products are mainly women's clothing four side bullet series, and manage diversified styles and fabrics.

The main products are mainly women's clothing four side bullet series, and manage diversified styles and fabrics.

The main products are mainly women's clothing four side bullet series, and manage diversified styles and fabrics.

The main products are mainly women's clothing four side bullet series, and manage diversified styles and fabrics.

With the rapid change, Shimi Masashige, when the traditional textile industry is connected to the Internet Express, Ming Chang cloth industry will be able to shine new vitality through the new marketing mode in the growth and development of the enterprise.