Industrial Design Empowerment Bag Industry Innovation Baigou Business Model -- 2019 China Baigou International Luggage Expo And Original Design Brand Exhibition Curtain

In June 13, 2019, 2019 days for three days.

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It was held in Baigou new town, Baoding, Hebei.

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The theme fair is jointly sponsored by China Business Federation, China Leather Association, Baoding Baigou New Town Management Committee, Longji Taihe Group, Baoding and billion Exhibition Service Co., Ltd., CO sponsored by China Federation of Commerce commodity exchange Specialized Committee, Hebei Leather Industry Association, Hoda international luggage and exchange center, Alibaba 1688, Guangzhou Hongyu Exhibition Co., Ltd.

Luo Yulong, vice president of the China Federation of Commerce, Deputy Secretary General of China Leather Association, Ye Xiangju, deputy secretary of the Hebei Provincial Department of Commerce, deputy director Pei Shixin, Yang Jianjun, director of the Management Committee of Baigou new town, Zhang Tiezhu, deputy director of the Management Committee of Baigou new town, Ding Lin, vice president of the group of Commerce and tourism group, and Luo Gang, chairman of Sheng Bang design consultancy group, Alibaba, 1688 brand operation experts Chen Shaoming, and other government agencies, associations, chambers of Commerce, creative design institutes, direct broadcast agencies, experts, scholars, brand agents, domestic and foreign purchasers, suppliers and so on. Nearly 50 thousand people attended the fair.

Chen Chunxia, deputy director of the Baoding Municipal People's Congress, announced the opening of the Expo.

Chen Chunxia, deputy director of Baoding Municipal People's Congress, announced the opening of the Expo.

Speech by Yang Jianjun, director of Baigou new town administrative committee

Speech by Luo Yulong, vice president of China Federation of Commerce

Baigou tries hard to build industrial design industrial system

Baigou new town is located in the hinterland of the Beijing Tianjin security triangle, next to the Xiong new area. It is a famous business town in the north.

The annual production of Baigou is 800 million, with 30 categories, more than 3000 varieties, 14 professional markets, 30% national market share, and 65% northern market share. The products are exported to more than 130 countries and regions such as Russia, France, India and South Africa.

At present, Baigou luggage industry has formed an industrial cluster with creative design, processing and manufacturing, warehousing and logistics, and online and offline sales. It is the largest production and marketing base of luggage and bags in China, and is known as "the capital of China's luggage and bags".

In 2018, Baigou formulated the five year plan for the development of the luggage industry and the three year action plan to promote the pformation and upgrading of the luggage industry. The year 2019 was designated as the "start of industrial design", and the construction of the industrial design industry system was strengthened by strengthening the construction of the independent brand, vigorously promoting the deep integration of the box package industry and the industrial design, promoting the traditional luggage industry and speeding up the development of the branded and high-end development of the luggage industry.

Since Baigou was identified as a national market purchasing trade mode in September 2016, foreign trade merchants have registered 3.5, and commodities are widely favored by international markets, especially those along the "one belt and one road" market.

Last year, the total export volume of Baigou bags reached 4 billion 600 million yuan, an increase of 8.9% over the same period last year.

In 2018, Baigou was recognized as a national pformation and upgrading base for foreign trade and the top ten platform for pformation and upgrading of foreign trade in Hebei.

With more and more international purchasers taking Baigou as an important source of goods, the Baigou box and bag industry is accelerating pformation and upgrading, integrating original design from the source of the industry, enhancing the value chain and industrial level of the brand, and improving the overall level of foreign trade in bags and bags.

Ding Lin, vice president of longjitai Holdings Group, said in his speech that since 1980, the Baigou box and bag industry has spanned from "open market" to "specialized smart mall"; from booth management to online and offline integration marketing; from "domestic consumption" to "international trade"; from "no brand" to "heavy brand and heavy intellectual property" four butterfly upgrading, Baigou luggage industry has gone out of a road of characteristic industry facing the global market.

The Expo creates a "one-stop" national procurement and new display platform

The exhibition economy is a barometer for the development of various industries. Through the linkage effect and business card effect, the industry development and pformation and upgrading can be greatly moved, and the reputation and influence of the city can be promoted.

So far, China Baigou international luggage Expo has been held for three consecutive sessions, creating an important event and platform for the centralized display and trading of luggage industry in northern China. It has been identified as the key industry incubator brand exhibition project in Hebei Province, and has become a famous business card of Baigou.

Relying on the advantages of Baigou box and its resource advantages, and the resource advantages and strong commercial atmosphere of the international box trading center, the Expo attracted a large number of foreign purchasers, distributors, wholesalers, fashion buyers, gift companies, original designers and representatives of upstream and downstream companies in the large and medium-sized cities.

In 2019, the total exhibition area of Baigou bag Expo was 12000 square meters, and 2 new pavilions were added. The area increased by 1000 square meters. The exhibition area of bags, handbags, fashionable leisure bags, fashion accessories, original design static exhibition area, intelligent equipment exhibition area were set up.

More than 300 exhibitors, exhibitors from Guangzhou, Zhejiang and other luggage production base accounted for 40%, including 28 exhibitors in Guangzhou.

There are more than 4000 new products in the Expo, and the display rate of new products has increased by 30% over last year.

Baichang local brands such as Mei Li, Montagut, Meiji, Gario and other international famous brands such as spring, rock climbers, GOLOVE and air birds will be unveiled, bringing rich industrial information and visual feast to exhibitors.

More than 200 international buyers from 26 countries, including Italy, Brazil, Tanzania, France and Pakistan, have brought Baigou brand to all parts of the world.

With the increasing influence of Baigou bag Expo, nearly 50 thousand professional spectators attended this year, and the source of professional spectators has extended from the "Three North" area to some key cities in southwest, central China and East China.

Through the past bag and bag exhibition held, Baigou, located at the north gate of Xiong an New District, is constantly optimizing the business environment, releasing market vitality, and the quality and brand influence of Baigou bags are steadily improving.

This exhibition has opened up the whole industry chain of the upper, middle and lower reaches of the luggage industry, attracting quality brand exhibits from all parts of the country to gather Baigou, and "one-stop" solution to the procurement and display of new products for buyers and sellers of luggage in northern China, which will accelerate the upgrading of Baigou bag industry and accelerate the pformation from "processing and manufacturing" to "brand building".

Explore the development trend of luggage industry from Expo

There are many highlights and changes in the exhibition theme and exhibition hall setting.

From the name and theme of this exhibition, Baigou luggage industry is upgrading its energy level through original design.

2019 China Baigou international luggage Expo and original design brand exhibition has added the content of "original design brand exhibition" on the basis of past design and exhibition. With the theme of "designing energy industry and meeting the future", the exhibition organizer takes the original design and brand building of Baigou box production as the key direction, guides merchants to comply with the development requirements of the market and the times, promotes the integration of traditional industries into original design concepts and techniques, speeds up the construction of independent brands, increases the added value of bags industry, and promotes the pformation and upgrading of luggage industry.

Brand exhibits increased year by year, brand building and exhibitors' enthusiasm increased.

Baigou's first several fairs are mainly sales and Exhibition functions. This year's fair aims to build a platform for the whole industry chain of the luggage industry, from creative design, processing, exhibition, marketing and service, to provide a convenient and efficient one-stop service for brand exhibitors and purchasers.

Under the promotion of Internet technology, Baigou, while promoting product upgrading, brand upgrading, consumption upgrading and service upgrading, will seize the opportunity of the digital age, open up online and offline resources, further expand sales channels, and enhance the profitability of merchants.

The positive factors of the market stimulate the strong exhibitors' willingness to participate in the exhibition, and the passive marketing of the original wholesale market is turning to active marketing.

In 2019, the organizers of the Expo changed the business of attracting investment to improve the brand participation threshold. A total of 240 exhibitors were screened. 90% of them had their own brands, and the direct trading volume was expected to reach 80 million yuan. The two paction volume is expected to exceed 300 million yuan. Compared with the 2018 exhibition results, it will grow 44%, 38% and 150% separately. Compared with the 2017 exhibition results, the number of brands will increase 170%, and the direct paction volume will increase by 200%.

Increase innovation elements, add original design and intelligent equipment exhibition area.

In the past exhibition, 98% of the finished products were sold out of bags, and this year, along with the trend of development, the organizers increased the innovation and guidance of the luggage industry, and added 2 static exhibition areas and original design exhibition areas.

The designer's original design static theme exhibition area is 300 square meters, will invite famous designers at home and abroad to communicate with the professional audience at zero distance, explore the industry innovation path together, in order to enhance the design level and brand building level of Baigou, and provide fashionable and creative products for buyers and upstream businesses.

At present, Baigou box production enterprises are still using traditional production equipment and technology, so they need urgent upgrading to improve production efficiency and meet environmental protection, quality and market requirements.

The advanced equipment displayed in the intelligent equipment exhibition area provides a choice for merchants.

From the original design to the manufacturing process and the display of the finished products, the Expo has provided the whole industry chain, closed loop and all-round services for Baigou bags.

"Longji Taihe will continue to integrate high-quality resources at home and abroad, create creative design in an all-round way, take the original design as the core, integrate the upstream and downstream resources, change the existing industrial structure, rebuild the whole industrial chain system, and build the most influential industrial design and research and development platform for the luggage and clothing in North China, trading platform, intelligent manufacturing, brand cultivation, exhibition display, and online closed channel marketing."

Wang Rongguo, director of operations management department of Longji and Wen business travel group, said.

The Expo also held a forum on the pformation and development of luggage industry at the same time, a conference on China's luggage and bag fashion trends, an international conference of buyers and purchasers, the original design brand exhibition of China's luggage and bags, the Fifth China Baigou leather accessories and digital printing sewing equipment exhibition.

"Baigou exhibition economy" has become Baigou attracting domestic and foreign merchants, judging the trend of industrial development and displaying Baitou luggage dynamic platform and luggage brand distribution center. It has become one of the brand activities held annually by Baigou. The exhibition level has increased year by year and the scale has expanded year by year. The popularity of Baigou bag industry has become louder and louder, and its economic and social benefits have increased year by year, and has further promoted the pformation and upgrading of Baigou luggage industry.