China Badminton Association: Can Not Let " Toilet Lid Phenomenon " Repeat In The Down Industry.

In view of the increasingly active market of high-end domestic down garments, Yao Xiaoman, chairman of China feather and down industry association, said in an exclusive interview with reporters that the high-end market of Chinese down garments is now a blank, especially national brands are still rarely seen in the high-end market.

Yao Xiaoman said, "China is not only a large producer and exporter of down garments, but also a big consumer country.

If our local brands do not occupy the high-end market, they will be occupied by foreign brands such as' Canada Goose '' Montreal '.

"She said that" toilet lid phenomenon "can not be repeated in the down industry.

It is reported that "Canada goose" has begun to sell online in China.

In September 12, 2018, Canada goose just opened an electric business.

In the year's "double 11" activities, the turnover of 1 hours and 11 minutes was broken by tens of millions of yuan.

In fact, as a weapon for protecting the cold, the down garment is loved by consumers and the market scale is over 100 billion yuan.

According to Yao Xiaoman analysis, there is a consumption demand for high-end down garments in the domestic market.

"In addition, I think the high-end market, this part of the domestic brand is a blank, so Bosideng and other brands are against the trend. Enterprises see this blank, dare to stand up and compete with the international big names.

"Yao Xiao Fan said that enterprises should pull down the quality of down garments, improve the quality of products and meet the needs of people for a better life.

In addition to the efforts of enterprises, at the policy level, in order to encourage the brand building of enterprises, at the end of last year, the general office of the Ministry of industry and information technology issued a notice on Issuing the list of key brands for tracking and cultivating textile and garment enterprises (2018 Edition).

120 brands of terminal consumer brands and processing and manufacturing brand enterprises were identified as the key targets for tracking and cultivating, and many down enterprises were listed.

Terminal consumer brands include Bosideng Limited by Share Ltd, Eral Group Co., Ltd., Anhui Hongrun (Group) Limited by Share Ltd, Anhui Xia Zhen feather down Limited by Share Ltd 80 enterprises.

Processing and manufacturing brand enterprises include Shanghai Dong Long down products Co., Ltd. and other 40 enterprises.

The general office of the Ministry of industry and information technology requires that the departments in charge of industry and informatization in various regions establish contact mechanisms with key tracking and cultivating enterprises in the region, track and grasp the development of enterprises, strengthen coordination and coordination among departments, create a good market environment for the development of brand enterprises, improve the quality of public service, support brand enterprises to enhance their core competitiveness, and promote the formation of a group of textile and garment brand enterprises with strong market influence and international competitiveness.

Yao Xiaoman said, "Bosideng brought a good start and played a very good role. The high-end products are also one of the development directions of the market, and the prospects are promising.

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