The Development Line Of Incense Business Is Growing Rapidly.

In June 13th, the modern Boulevard fashion group Limited by Share Ltd (hereinafter referred to as "modern Avenue") issued a reply to the Shenzhen Stock Exchange's annual bulletin about 2018 annual report, which responded to the substantial increase in the income of incense products, the company's future business plan, the sharp decline in net profit and the inconsistency with the trend of business income change.

The announcement said that in 2018, incense products increased substantially compared with 2017, mainly due to the company's strong efforts to expand the line of incense business in 2018, and the rapid expansion of the brand channel and product category of the online products of aromatic chemicals, thereby gaining more market customers' recognition and achieving a more obvious sales growth.

Among them, Karen Murrell, MEDIHEAL, PHYSICIANS FORMULA and SEXYLOOK are brand new agents in 2018, and carry out online wholesale business of agent brand. Diversification of business mode also promotes the growth of flavor chemicals sales.

For the company's future business plan, the modern Avenue said that it will strengthen the core competitiveness of the company, enhance the brand differentiation and influence of the company, and develop more business lines along the line.

At the same time, we will build a more comprehensive fashion group and layout fashion technology to explore new retail businesses.

In addition, horizontal and vertical investment mergers and acquisitions will be carried out to integrate and segment the industry leaders.

In addition, on 2018, the net profit of the company declined sharply and the trend of the change of operating income was not consistent. In the announcement of modern Avenue, the business revenue in 2018 increased by 640 million yuan, an increase of 69.56%. The increase in revenue was mainly due to the increase in the income of the agent brand business, the Internet business, and its own brand business.

With the development of "new retail platform" development strategy and the continuous optimization and adjustment of business structure, in 2017, the equity of Cafu (Hengyang) Commercial Plaza company was completed. In 2018, the proportion of agency brand business and Internet business income increased. Meanwhile, the loss of assets impairment was confirmed based on the principle of prudence, resulting in a sharp decline in net profit in 2018 and inconsistent with the trend of operating income.