The Main Yoga Suit! Red Bean Group Enters Sportswear Field

In June 14th, on the occasion of the Fifth International Yoga day, the theme of "Yoga for better life" and the "2019 China (Wuxi) International Yoga Festival", which is known as the "red bean sports", were solemnly opened in the Zen town of Zai Hua Wan.

At the opening ceremony, the Deputy Secretary of the Wuxi municipal Party committee and mayor Huang Qin announced the opening of the 2019 China (Wuxi) International Yoga Festival and the "red bean Cup" National Fitness Yoga Club.

In order to promote fitness yoga, the "red bean Cup" national fitness club competition was introduced in this yoga festival. More than 300 Yoga professionals from dozens of clubs across the country will compete. The whole event will last 3 days.

It is worth mentioning that the "red bean campaign" sponsored Yoga festivals, yoga mats and yoga bags for all participants in the yoga festival.

Mention "red bean", more people are familiar with the clothing, formal dress, casual wear and other products of their clothing industry. Little is known. The red bean sports belong to the sports brand of the red bean group. At the present stage, the main Yoga suit is designed for sports enthusiasts to design sportswear and create a brand new sports concept.

In November 11, 2018, the red bean group exclusively sponsored the first Xishan Wanshan lake international marathon running in Wuxi East, standing at the high level of the red bean wealth Plaza building in the east of Xi Dong and watching it on the runway in person. All the top and bottom of the red bean group were deeply aware of the charm of the movement and the importance of sports to physical fitness, and then took the opportunity to develop the red bean sportswear market.

You know, as early as 2008, the export business of the red bean foreign trade sportswear basically covered the whole sports category. With this experience endorsement, the brand of the red bean sports was born in a logical and consistent way.

Relying on the profound cultural background of the red bean group and its leading position in the field of textile and clothing, in the background of hi-tech and smart wear, slogan has launched a new chapter of the Yoga dress with the "red bean sport", which is "giving you a comfortable and fashionable sport".

From the initial product is single, market positioning is not accurate, to hire famous designers to create a brand new image, and then to strictly control clothing, have a healthy industrial chain, and have a stable customer base, the red bean campaign is constantly exploring.

Nowadays, the red bean sports design team has rich experience, and has served GAP, VERO MODA and other famous sports and fashion brands at home and abroad. Therefore, the clothing version design has both the comfort of sports and the fashion completion of visual presentation, which catches the hearts of yoga enthusiasts.

The establishment of the red bean sports originated from the love of yoga, and the promotion of yoga and other light sports as the core of the operation. It is the development principle that the best price performance products for sports and fitness groups should be provided, and the design, production and sales will be integrated into one. Later, it will also extend to other light sportswear fields.

At this stage, brand online and offline sales are synchronized, online operation of Tmall, Jingdong flagship store, promotion of brand culture under the line, at the same time, undertake sports competition personalized customization business.

In sports and fashion, the red bean campaign aims to find the best balance point, perfect the two, provide comfortable and elegant clothing for every yoga practitioner and sports enthusiast, and convey a positive attitude towards the healthy living crowd.

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