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Landing Of CODESIGN Brings New And Wide Development Space For Garment Industry.

2019/6/20 10:36:00 19

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This should be a memorable moment.

In May 24, 2019, CODESIGN, a model shop named "CODESIGN Jiang He Xi Gao Ding life art space", named by independent designer, came to Shanghai Hongqiao business district.

It can be said that the landing of CODESIGN has brought a new and wide development space for the garment industry.

First let's follow the footage and visit CODESIGN's high-tech life art space.

First of all, CODESIGN is just an art gallery, just like the brush of the soul depicting the magnificent chapter of life.

With the spread of space, I suddenly felt Carina Lau's view: "no art home, just building materials market." The modern concept of living space has long been not limited to functional needs, but rather exquisite depiction and arrangement of life aesthetics, just like the gallery that enters the door is no longer a solo art exhibition, but allows art into life.

One turn is the high display space of clothing.

Soft, light and elegant silk is the most commonly used fabric in advanced custom garments.

Do not add impurities, pure silk fabrics to create elegant atmosphere!

There is also a smart image fitting mirror that will help you choose clothes. After face recognition, you can recommend various styles of clothing, shoes and hats, accessories and so on. Even home and artworks can be integrated into it.

What's interesting is that there are many beautiful and well made advanced garments. There is also a mysterious place in the CODESIGN private custom system. Only the founding members can enter. It is the original manuscript of the CODESIGN space 100 designers group. Only the original members of the CODESIGN can be jointly customized. Finally, the founding members can be jointly published in the works of the 100 person group of designers in the CODESIGN space, whether you like the beauty of luxurious complexity, or the natural beauty of Yun Yun Yun Shu, or the simple breeze that comes to the end.

Or a steady and graceful Chinese style.

It has a wealth of products and creations.

The current situation of clothing fixing in China is still in the initial "tailoring thinking", and the market is almost standardized. Men's wear Cut the dress according to one's figure. There is still a very large development distance from the culture of Gao Ding. This also means that there is still a very broad market space for the development of clothing to be guided and developed.

CODESIGN takes the culture of high definition as the core, the product standard unified output management, and combines the big data intelligent service system to introduce the most advanced intelligent technology image clothing mirror. Provide free space for designers to create design space; provide excellent users with enough guidance. fashion Trend The trend of design and products; for customers is to bring a few people to enjoy the service experience and quality to most people.

Today, we are in an era of cultural, technological and market development and change, and we can not find any way to find it. He is a discontinuous and leaping change. This change leads to too many uncertainties in front of us. The old road signs have gradually disappeared, and the new order has not yet fully formed. In this new and old era, we may turn our attention to the essence of the culture of high determination and feel the vitality and creativity of the culture itself.

What is more important is that -

CODESIGN makes an in-depth study and analysis of the development of the world's highly determined culture and explores the future development. We should reconsider the development of clothing in six aspects: consumption, culture, technology, products, fashion aesthetics, Internet and so on.

First, the upgrading of consumption is the "source power" for the development of clothing industry.

In the past, people always used the money they didn't have to buy products that they didn't need, just to make a deep impression on those who didn't really care about them.

Today, consumption is becoming more mature and rational. trademark The degree of conspicuous consumption is the main consideration of consumption, but from the emphasis on quantity satisfaction to the pursuit of quality upgrading, from material products to service experience consumption, from imitation consumption to personalized and diversified consumption, and the consumption contents and consumption patterns are undergoing fundamental changes.

Two, design thinking is the vitality and creativity of clothing culture.

Clothing is a systematic project. It is a process of spanformation from design, technology to art. Borrowing Peter Drucker's thought, the designer's job is "turning needs into needs", all of which need to rely on human centered design thinking.

CODESIGN is to create a real space to spawn design thinking, and creative prerequisites are "environment", social environment, space environment and both environments. Designers can fully explore and develop their creativity.

CODESIGN clothing high-tech living art space is to create "products" and cultivate an environment that reflects and strengthens this view.

The high definition culture known and practiced by CODESIGN has always believed that it is better to seek forgiveness afterwards than to get permission before. We will reward everyone for success, but also allow them to fail. Only in such a space environment and social environment can we create more excellent designs and products, so that we can have many excellent designers at home and abroad, and build up high-quality user groups.

Three, technological progress is the "accelerator" of the innovation and development of the garment industry.

Clothing high definition has been evaluated by people inside and outside. It is not replicable and difficult to scale. CODESIGN integrates the Internet, big data and artificial intelligence, and fully utilizes the power of science and technology to independently design and create an online intelligent service experience system from designers, original members to ordinary customers, and introduces the most advanced intelligent technology image glasses for the 5G era.

If we want to scale up the garment, we need to make full use of the power of science and technology to create a brand new innovation advantage. If we do not respond, we will miss development opportunities or even miss the whole era.

Four, the unified output of products is a powerful guarantee for the garment industry.

CODESIGN takes the designer team, its own fashion production technology team and the differentiated production technology team as the think-tank. Combined with the powerful resource integration team, it solves the problem of product output fundamentally from design, raw materials and production.

Five, fashion art aesthetics education is the driving force for the development of clothing culture.

CODESIGN integrates fashionable art aesthetics, multi-dimensional, multi-level, multi temporal and high-ranking play to form a complete ecosystem and convey the attitude of salute to life.

CODESIGN is not a high-level play, but a quality choice and cultural identity.

CODESIGN provides strong driving force for fashion art aesthetics, education management and empowerment, and provides excellent service for terminal service providers and fashion trends.

Six, the Internet gene is the key factor for the success of the clothing platform.

CODESIGN multi-dimensional and multi-level drainage system based on clothing culture is not replicable.

CODESIGN is not only a strong clothing industry gene, but also a founding team with unconventional Internet genes.

CODESIGN from the platform drainage and flow aggregation, and guide the creation of customer experience and feelings, customer stickiness and loyalty, customer participation and interaction participation, platform services and product quality, product output standard and unified management and total category increase rate, and so on six aspects of gene combination, fully grasp the interaction relationship between products and people.

(contribution: Global Spin Special correspondent / Hangzhou spring